Experience

Polani Textiles

• Pakistan
• Textile Manufacturing
• 1 - 100 Employee

• Head of Digital Marketing

  • Jun 2023 - Present



Sun Technical Services

• Karāchi, Sindh, Pakistan

• General Manager

  • Jun 2023 - Present



M&P Express Logistics

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Marketing Manager

  • Aug 2022 - Present



ICP (International Consumer Products)

• Vietnam
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Jan 2021 - Jul 2022

  An interesting exposure to the cosmetics and the Retail sector. Overseeing entire business operations from market research, product selection, budget planning, marketing campaign designing, and execution and sales forecasting. Designing exciting campaign shoots with top models and product photography. Content generation for social media marketing. Mall management: negotiating new contracts with leading malls across Pakistan for acquiring prominent. Successful execution of exciting TVC shoots, digital marketing campaigns, and event management Being a Head of Marketing, core responsibilities include management of annual marketing budget & event calendar, dealing with advertising and activation agencies for various marketing initiatives. Revamping of the company website and effective management of social media handles. Relationship building with leading architects and other influencers. Show less



Big Bash

• Pakistan
• Restaurants
• 1 - 100 Employee

• Executive Manager Business Development & Operations

  • Jan 2021 - Jun 2022



California Pizza

• Pakistan
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2017 - Apr 2020

  Marketing Campaign Execution:Complete responsibility for the product and promotion executionComplete outdoor & indoor marketing material printing and distribution.Regular visits of the stores to ground the execution.E-Marketing:Website: Responsible for e-Marketing aspects; Corporate Website, Facebook promotion, and other search engine collaboration for maximum online presence. SMS Alerts: Initiation and implementation of Personalized SMS with special ports and maintaining the SMS & email marketing through leading agencies.Branding:Responsible for branding of all the stores.Interior décor of the store as per international standards.Store Signage, Fascias, Streamers, and directional signs.Media: Coordinating with Advertising Agency for the Promotional Campaign concepts & designing.ATL & BTL Activities: Responsible for media planning and execution of - TVC - FM - Outdoor - Leaflet - Posters - Streamers Event Management: Responsible for organizing Company's events. Show less

• Brand Manager

  • Mar 2015 - Feb 2017

  •Responsible for the promotion and strategies to establish and grow the brand presence in the market•Analyze how our brand is positioned in the market & crystallized targeted consumers insight.•Planned, organized, and implemented direct and digital marketing strategies•Defined and tracked campaign effectiveness and adjusted strategies accordingly.•Initiated market research studies and analyzed findings.•Directed product development using in-depth knowledge of vendor landscape and industry insight.•Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations. •Developed and directed the company’s 2-year marketing plan and re-branding campaign, including field marketing, a new website, increasing social media traffic and all advertisement materials•Take brand ownership & provide the vision, mission, goals & strategies.•Align the company around the brands direction, choices & tactics Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Banquet Sales Executive

  • Sep 2014 - Mar 2015

  •Organize and execute banquet events to ensure customer satisfaction. •Assisting in selling & promoting banquet facilities •Planning of menus according to customer’s requirement & standard procedure. •Meeting with clients to find out their requirements & last arrangement if necessary. •Responsible for making the function space visually appealing and presenting the menu offering for the event. •Supported Chief Operating Officer with daily operational functions. •Resolved service-related problems in a timely manner. •Reviewed account information and charges with guests during check-out. •Developed departmental objectives, work schedules, budgets and policies. •Verified that personal and payment information on guest accounts was accurate and complete. •Updated team members about changes in hotel products, services, pricing and policies Show less



KFC Pakistan

• Pakistan
• Restaurants
• 700 & Above Employee

• Assistant Customer Service Manager

  • Mar 2012 - Aug 2014

  •Recruitment of Customer services Representatives (CROs) throughout south region •Conducting Training sessions on customer services and grooming to all female staff throughout south region •Cross-trained and backed up other customer service managers. •Responded promptly to inquiries and requests from prospective customers. •Resolved associate, tool, and service delivery issues revealed by statistical reports. •Investigated and resolved customer inquiries and complaints in an empathetic manner. •Trained staff on operating procedures and company services. •Planning, Organizing & Executing Kids Marketing activities •Responsible for Monthly Sales reporting of Kids Marketing (Birthday, School, Stall, Student Cards) Show less