Experience

Grōksmith.

• Armenia
• Information Technology & Services
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2021 - Present

  Craft data-driven market penetration and marketing communication strategies for US/Europe-based tech startups, lead the first-stage implementation process covering every aspect of digital presence - branding and storytelling, creatives, media coverage, content development, search engine, and app store optimization, etc. Craft data-driven market penetration and marketing communication strategies for US/Europe-based tech startups, lead the first-stage implementation process covering every aspect of digital presence - branding and storytelling, creatives, media coverage, content development, search engine, and app store optimization, etc.



Yell Extreme Park

• Armenia
• Entertainment Providers
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2017 - Dec 2020

  - Define long-term and short-term marketing KPIs based on business goals, lead the digital marketing, design, and customer support teams, and develop lasting partnerships with key market players and business partners. - Prepare and manage annual marketing budgets, analyze the changes in customer behavior and present reports to the board.- Build and manage PPC (Search), Paid Social, Display, and YouTube campaigns incorporating nuanced strategy, and long-term forecasting.- Track, measure, and report all programs while monitoring the effectiveness of campaigns and sharing results, insights, and best practices.

• Marketing Manager

  • Oct 2015 - Feb 2017

  Manage and refine Yell Extreme Park's digital and outdoor presence in both local and international markets, and work closely with third-party marketing agencies, service providers, and the company's board members.



Artsakh Travel

• Travel Arrangements

• Marketing Strategist

  • Jan 2020 - Sep 2020

  Generate ideas and identifying the main communication channels to promote The Republic of Artsakh as a dream travel destination, set up specific and measurable marketing goals, conduct in-depth research to identify new tourism market opportunities and trends. Generate ideas and identifying the main communication channels to promote The Republic of Artsakh as a dream travel destination, set up specific and measurable marketing goals, conduct in-depth research to identify new tourism market opportunities and trends.



Breavis

• Armenia
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Communications Officer

  • Nov 2018 - Oct 2019

  Develop and execute research-based marketing and communications strategies intended for top clients with various portfolios such as European Bank for Reconstruction and Development, lead low businesses, IT companies, etc. Communicating the agency's services via digital advertising channels, validate promotions via A/B testing. Develop and execute research-based marketing and communications strategies intended for top clients with various portfolios such as European Bank for Reconstruction and Development, lead low businesses, IT companies, etc. Communicating the agency's services via digital advertising channels, validate promotions via A/B testing.



iLur.am

• Online Audio and Video Media

• Journalist

  • Sep 2013 - Sep 2015



Ameriabank CJSC

• Armenia
• Banking
• 700 & Above Employee

• Marketing and Communications Specialist (Internship)

  • Mar 2013 - Apr 2013



Orange

• Germany
• International Trade and Development
• 1 - 100 Employee

• Sales Representative

  • Nov 2011 - Jan 2012