Social Media Associate

• Aug 2023 - Present

Junior Social Media Associate

• Apr 2022 - Sep 2023

Zikoko is a media company focused on driving conversations among young Africans by curating and creating smart and joyful content for young Africans and the world.As Junior Social Media Associate, I am responsible for driving user/audience growth on Facebook, TikTok and YouTube. Some of my responsibilities include;Maintaining a weekly content calendar for Facebook, TikTok and YouTube as a tool to drive engagement and audience growth. Identifying social media opportunities like trends and new platforms to jump on.Creating and implementing marketing plans and campaigns for new products.Tracking and recording important metrics weekly to show growth across social platforms Performing and documenting experiments on Facebook, YouTube and TikTok to grow the audience and reach. Show less

Social Media Intern

• Oct 2021 - Mar 2022

I converted all written content on the website into Instagram carousels with Canva. This helped direct traffic from Instagram to the website.I distributed content on all social media platforms with scheduling tools.I interacted with followers on social media by replying to DMs and comments on postsI distributed content such as press releases and client posts on social mediaI used social listening to monitor social media channels for mentions of the brand and its products. Show less

Customer Support

• 2019 - 2021

Tory's Tv is a Whatsapp community with over 150,000 members across Twitter, Instagram, WhatsApp and Telegram. Some of my responsibilities included: Assisted with content curation, which grew our audience by over 50%. Aided in organizing referral contests that introduced the brand to a new audience. Using Whatsapp Business, I communicated with members and converted them into customers. I created engaging copy for businesses that wanted to advertise to help drive sales. Show less