Senior Director of Digital Marketing & Ecommerce

• Jun 2022 - Present

Responsible for creating and implementing the strategic online marketing policies, objectives and initiatives to drive online sales and profitability for PATTERN Beauty. Direct and oversee the organization's strategic digital roadmap, aligned with overall Brand Marketing Plans. Responsible for creating and implementing the strategic online marketing policies, objectives and initiatives to drive online sales and profitability for PATTERN Beauty. Direct and oversee the organization's strategic digital roadmap, aligned with overall Brand Marketing Plans.

Director of Digital, North America

• Oct 2021 - Jun 2022

Senior Manager eCommerce

• Jul 2020 - Oct 2021

Associate Director of Brand & Digital Marketing

• Feb 2019 - Jul 2020

Responsible for national marketing calendar of all online/offline sales channels for Jurlique North America. Oversee new customer acquisition and retention strategies. Develop personalized communications leveraging CRM data & RFM modeling. Manage the etail portfolio (Anthropologie.com, Skinstore.com, etc.) and Amazon sales strategy.

US Ecommerce Associate Director

• Dec 2016 - Jul 2020

Digital Marketing Director (Contract Role)

• 2016 - 2016

Project scope: audit & optimize all digital sales channels, digital roadmap development Project scope: audit & optimize all digital sales channels, digital roadmap development

Senior Account Strategist

• 2014 - 2016

Digital marketing strategist for a leading Silicon Valley-based digital agency, servicing entrepreneurial/early-stage startups to multi-million-dollar technology companies. Account Manager and liason between clients and developers for over 40 brands. Digital marketing strategist for a leading Silicon Valley-based digital agency, servicing entrepreneurial/early-stage startups to multi-million-dollar technology companies. Account Manager and liason between clients and developers for over 40 brands.

Senior Manager eCommerce

• 2013 - 2014

Execution of global Ecommerce strategies and daily content management for operations in the US, UK and Australia. Supported non-ecommerce digital marketing campaigns in Greater Asia. Execution of global Ecommerce strategies and daily content management for operations in the US, UK and Australia. Supported non-ecommerce digital marketing campaigns in Greater Asia.

Worldwide Marketing & Digital Communications Manager

• Apr 2009 - Apr 2013

Website architect for all front-end projects (B2B and B2C) Lead CMS trainer for all international markets. Worldwide Social Media Project Manager. Development of digital marketing brand guidelines and corporate videos & photography. Key player in the International Business Development Program, providing marketing support to distributors in South America and new businesses in India, Brazil & Indonesia. Key player in the worldwide Brand Redesign Project. Website architect for all front-end projects (B2B and B2C) Lead CMS trainer for all international markets. Worldwide Social Media Project Manager. Development of digital marketing brand guidelines and corporate videos & photography. Key player in the International Business Development Program, providing marketing support to distributors in South America and new businesses in India, Brazil & Indonesia. Key player in the worldwide Brand Redesign Project.

Worldwide Marketing Analyst

• 2006 - 2008

Responsible for all global analysis: market penetration, proposals for new market entry, new product launch concepts, product category growth, regional market sales/profit reporting, competitive analysis Responsible for all global analysis: market penetration, proposals for new market entry, new product launch concepts, product category growth, regional market sales/profit reporting, competitive analysis