Maria Soledad Halliburton, CFRE
Executive Director, Foundation at Johnston Health- Claim this Profile
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English Native or bilingual proficiency
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Filipino Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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Certified Fundraising Executive (CFRE) Certification
CFRE InternationalSep, 2019- Oct, 2024
Experience
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Johnston Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Executive Director, Foundation
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Sep 2015 - Present
Responsible for the strategic planning, operations and sustainability of the organization. Manages high level relationships with the hospital and foundation's boards, administrative team, physicians, corporate executives, foundations, major donors, hospital vendors, and community leaders. Communicates the health care "need" and program impact through public relations and effective storytelling. Leads a team of employees and volunteer leaders in development efforts for year-round support of capital and program needs (Angel Fund, Healthy Kids Program, Heart, Hospice and Patient Assistance Funds, six endowment funds, General Fund and a new Community Outreach Fund). Activities include campaigns, hybrid fundraising events, corporate sponsorships, planned gifts, major gifts, grants and annual giving programs. Introduced a guiding principle of “Building a Culture of Philanthropy” throughout the health system, engaging internal and external stakeholders to expand the foundation’s revenue portfolio. Successfully led capital campaigns for 3D Mammography Systems raising $1 million in 8 months, supported the Cath Lab, Cardiopulmonary Rehab Center, Emergency Department campaigns. Started a Business Partners initiative and the “We Care, We Share” annual employee giving campaign. Conceptualized and implemented the Portofino Derby Classic, a unique premiere event which earned its reputation as the largest Kentucky Derby party in Eastern NC, positioning the organization’s brand for increased regional support while raising $117K in 2018 and $134K in 2019. In 2020, exceeded the foundation’s overall revenue goal by 26%. With community partners, Implemented "All In Red Week", a county wide heart health awareness and engagement campaign, expanding the Foundation's online organic reach and supporter base. Raised $520K for a Mobile Outreach Unit Campaign, exceeding the goal by 15% in 45 days. Achieved our 3.0 ROI goal over 5 years.
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American Heart Association
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Director of Development, Sandhills Region, MidAtlantic Affiliate
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Sep 2012 - Sep 2015
Responsible for localizing a leading global health brand in the Sandhills Region and market development through strategic campaign planning, implementation and business development. Activities included executive board leadership development, media partnerships, online, print and mobile marketing, corporate and community engagement, social media networking, sponsorships, public speaking, community health education, volunteer management, content development for three (3) websites and facebook accounts, and event management. Planned and implemented four (4) full year heart health awareness campaigns in the region: Fit Friendly Worksites, Sandhills Heart Walk, Go Red For Women-Sandhills NC, and the Johnston County/Clayton Heart Chase. In 2015, launched the "15 in 2015 Challenge" for the AHA's 15th year of service in the Sandhills Region.Geographic coverage area: Cumberland, Moore, Hoke, Robeson, Scotland, Bladen, Sampson, Harnett, Lee (Sanford), and Johnston counties.
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American Cancer Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Senior Community Manager, Greater Raleigh Area, South Atlantic Division
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Aug 2010 - Aug 2012
Exceeded the RFL team 2011 revenue by raising $1.9M in 2012.Planned and managed 16 Relay For Life fundraising events in 8 counties with a team of five (5) managers, four (4) interns and volunteer committees. Represented the Greater Raleigh team in the ACS North Carolina Online Leadership Team and the ACS Cancer Prevention Study-3.Developed strategic corporate partnerships and new sources of revenue such as new third party fundraising events. Mobilized volunteers through offline and online networking sources. Represented the organization as a member of the American Institute of Health and Fitness - Marketing and Community Involvement Committee.
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Allen Sportswear Inc
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Retail Apparel and Fashion
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1 - 100 Employee
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General Manager and Business Development Manager
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Jan 2007 - Aug 2010
Responsible for business development and sales growth from $350K to $2M in 3 years. Established the distributor/reseller program, launched a more interactive website, staged the "Conquer Florida" institutional sales campaign, strengthened the customer loyalty and referral program, and developed strategic corporate partnerships and brand alliances. Worked with the VP of Marketing on marketing material development and marketing plan implementation through trade shows, sponsorships, and customer engagement.From March to August 2010, as Area Manager for the Carolinas, developed new business and established presence at local sporting events for brand awareness. Assessed market needs, competition and researched on partnership opportunities.
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Concert Co-Producer & Event Director
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Jan 2003 - Dec 2007
Produced and directed shows to promote Filipino artists in America. Successful ventures include:a) The multi-city "Heart and Soul" valentine' day concert series featuring American balladeer and songwriter David Pomeranz, Filipina jazz songbird Verni Varga, and Filipino musical trio 3 is a Crowd.- Orpheum Theater, Los Angeles, CA (Audience Size: 1200).- Jubilee Theater, Bally's Hotel, Las Vegas NV (Audience Size: 800).- Liberty Restaurant, Jersey City NJ (Audience Size: 250).b) Popular and award winning Filipino Group The SIDE A Band Concert at the Historic Loew's Theater in Jersey City, NJ (Audience Size: 2000)
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Sales Manager
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Aug 2005 - Jan 2007
Developed new business by launching the new Frequent Independent Traveler (FIT) program, geared toward the international market resulting in increased weekend Average Daily Room (ADR) rate from $79 to $139 per night. Responsible for positioning the hotel as a part of the New York Area Hotels through partnerships with international tour agencies and convention organizers. Developed and implemented the FIT Strategic Marketing Plan, securing new accounts at select sales blitzes and nationwide trade events. Strategically partnered with competitor hotels to secure city wide contracts and weekend group accounts. Two-time recipient of the Hilton Hotel's President’s Recognition for Sales Excellence: 2nd Trimester 2005, 1st and 3rd Trimester of 2006. Employee CARE Committee Chair.
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Convention & Events Manager / Convention Sales Manager
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Jul 2002 - 2005
CONVENTION & EVENTS MANAGERExtensive planning and coordination between clients and internal hotel operations teams for seamless event implementation. Co-developed the standard operating procedures and marketing plan of the convention services team. Developed customer loyalty through strong account management and up selling. Major projects included: Emiliani Beauty Show, Somerset Folk Harp Festival, Art Educators of NJ Conference, Eastern Analytical Symposium, Big East Conference, Association of Math Teachers of NJ Convention, NJ Lions Convention, NJ Science Convention, Harley Rendezvous, among many others. 1st Trimester 2004 - Recognition for Meetings and Conventions from The Hilton Hotels Family.CONVENTION SALES MANAGERPromoted to Convention Sales Manager due to exceptional performance after three months as SMERF Sales Manager. Solicited new accounts and managed customer relationships with non profit, sports, government and convention accounts.Two-time recipient of the Hilton Hotels' President's Recognition of Excellence: 2nd/3rd Trimester 2004 and 1st Trimester 2005. Recipient of the Certificate of Achievement with Citation of Excellence - August 2004.CARE COMMITTEE PRESIDENT Led employee engagement and community outreach initiatives.Improved the hotel's scorecard through customer satisfaction, hotel facility improvement, employee trainings, motivation and empowerment. Recruited CARE Committee members to implement plans. Increased hotel visibility and brand awareness by implementing the Doubletree brand "Teaching Kids to Care Program" and "Day of Caring" initiatives in the community.
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Stage Manager, Production Coordinator, Executive Administrator
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Oct 2001 - Mar 2002
Assisted with the implementation of high profile events for customers. Events are: Chase Employee Christmas Festival, Saks 5th Holiday Window Unveiling, etc.
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Marketing Events Director and Production Manager
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Jan 1999 - Jun 2001
Concept and implementation of marketing events for global brands:1) LEVIS STRAUSS FLAGSHIP STORE LAUNCH, Night of the Originals".2) SPLASH MANUFACTURING, OHM Male Fragrance Product Launch.3) SPLASH MANUFACTURING, Hand Sanitizer Product Launch.4) MOBIL OILS (Now Exxon Mobil), Product Launch - Southern Philippines Dealers Event.5) CANON MARKETING PHILIPPINES, New Scanner and Printer Product Launch.6) WALT DISNEY SPECIAL EVENTS GROUP (WDSEG) 7) AUSTRALIA/ FUN CHARACTERS INC., Mickey's Cyber Christmas Adventure" - A week-long Disney Christmas Event at the World Trade Center.8) SAN MIGUEL BREWING PHILIPPINES, Five-City Sales Conventions.
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Marketing & Special Events Consultant
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2000 - 2001
Provided marketing consulting services and special event planning and management for:1) BP LUBRICANTS Product Launch for Dealers.2) VIBESTATION (An Artist Management and Music Record Company)3) PEPSI & CANON Campus Tour / Vibestation Album Launch.4) MULE BEER Product Launch - Northern Philippines Bar Tour; 5) LUXURY FRAGRANCE DISTRIBUTOR (Jean Paul Gaultier, Calvin Klein) In Store Perfume launches.
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Freelance Marketing Events Consultant
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Jan 1998 - Dec 2000
Projects included:1) LEVI'S PANTDEMONIUM EVENT, Post Sales Promo - Battle of the Bands outdoor concert.2) LEVI'S GROOVY PEOPLE SERIES, Product Launch with five (5) pocket events in various popular venues.3) LEVI'S FREE TO MOVE TEAM ACTIVITIES, National Brand Marketing Campaign activities.4) DOCKERS DEALERS LAUNCH and FASHION SHOW, Exclusive Product Launch for Dealers and Media.
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Marketing Events Manager (Special Events Division)
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Jul 1998 - Jan 1999
Started the Special Events Division. Responsible for client marketing campaigns, event concept and implementation, in coordination (with the modeling division) for companies like:1) CITIBANK: Rewards Program Fashion Show2) FREEGO JEANS: Product Launch - Nationwide Campus Tour
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Program Director
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Jan 1998 - Jun 1998
Developed Tourism Master Plans for contracted regions, provinces, and cities.Wrote grants for local and international funding.In charge of development, marketing and launch of a new Heritage Tour Program, for the country's Centennial Celebration.
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Instructor
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1996 - 1998
Instructor of Tourism Training Courses at APTTI (owned by former Tourism Undersecretary, Narzalina Lim) for agency managers and business investors. Courses include: Tour Program Development and Operations; and Travel Agency Management and Marketing.
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Vice President, Sales and Marketing
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Dec 1990 - Jun 1997
- In charge of product development, business development and marketing. Awarded the "Most Creative Domestic Tour Package" from the Philippine Department of Tourism. - Revamped the sales and marketing strategy of the company.- Established our company's national General Sales Agent (GSA) network to represent and promote international luxury travel brands.- Planned and managed nationwide product launches and workshops.- Company representative at trade associations, domestic and international trade events.- Organized familiarity tours around Asia and the United States.- Organized the Phililppine Delegation to an Asian Travel Expo in Hongkong, designed country booth displays, implemented promo activities and business meetings for participants.- Strengthened strategic partnerships with other international and domestic tour operators.- Set up and managed branch operations in the south of the Philippines (Iloilo) and developed regional domestic tour programs.- Trained front line staff.- Company representative to the Philippine Tour Operators Association, and the Philippine Travel Agencies Association.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Team Member, Communications Systems Marketing-Asia Pacific South Support Team
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Oct 1989 - Oct 1990
Analyzed marketing data and developed marketing presentation materials for IBM Regional Managers. Provided IBM software and hardware product demonstrations at the International Customer Appreciation Conference in Hong Kong.
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Education
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2001 - 2002
New York University
School of Continuing Professional Studies, Special Events Management -
1985 - 1989
Assumption College, San Lorenzo
Bachelor of Science (BSC) in Commerce, Management with Management Information Systems -
1981 - 1985
St. Paul College of Parañaque
High School
Community
