Experience

Founders First Capital Partners

• United States
• Financial Services
• 1 - 100 Employee

• COO

  • Oct 2022 - Present

  San Diego, California, United States Founders First Capital Partners is a nationally recognized leading provider of growth funding to diverse founder-led businesses. We provide non-dilutive growth capital and business acceleration support to businesses led by women, people of color, LGBTQ+ and military veterans. I'm accountable for revenue operations; sales, funding (investments, credit and underwriting), marketing/pipeline and entrepreneur business growth advisory programs. I'm also on the Investment Committee… Show more Founders First Capital Partners is a nationally recognized leading provider of growth funding to diverse founder-led businesses. We provide non-dilutive growth capital and business acceleration support to businesses led by women, people of color, LGBTQ+ and military veterans. I'm accountable for revenue operations; sales, funding (investments, credit and underwriting), marketing/pipeline and entrepreneur business growth advisory programs. I'm also on the Investment Committee. Prior roles; Fractional COO and strategic advisor (provided consulting and advisory services to the CEO, with focus on assessing and developing funding pipeline). Show less



GoNo Food Finder

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Member Board of Directors

  • Jul 2023 - Present

  Board member and strategic advisor to GoNo Food Finder, the only patented and efficacious consumer app enabling consumers to identify UPC'd products aligned to support medical conditions and/or wellness goals. I provide strategic and hands-on advisory in fundraising, marketing and grocery retail channel development.



HAC, Inc. dba Homeland, United Supermarkets, and Cash Saver

• Retail
• 100 - 200 Employee

• Independent Director, Board of Directors

  • Dec 2019 - Present

  Oklahoma City, Oklahoma Area Independent Board Director for the largest ESOP supermarket chain in Oklahoma. Contributions/focus on transaction/revenue growth and digital customer marketing strategy/technology innovation. Chair of the Executive Committee and Member of the Audit and Search Committees (2022 CEO search and new hire).



Self

• Principal & Fractional CMO, COO

  • 2018 - Present

  CMO Super Home Warranty (Sep 2022-May 2023); VP Marketing Brookshire Grocery Co. (2017-2018); CDMO Hanna Andersson (2018-2019). Provide performance marketing, D2C revenue, general management and Amazon consulting for global CPGs, grocery retail, fintech, apparel and SAAS/startups. Clients include(d) Founders First Capital Partners, Zingo Credit, Tangible Law SAAS, Metonymize SAAS, Taylor Guitars, Duracell, IBM-ix, The Limited, Express Brand, P&G and Before Brands/Nestle, wavebid. Adjunct… Show more CMO Super Home Warranty (Sep 2022-May 2023); VP Marketing Brookshire Grocery Co. (2017-2018); CDMO Hanna Andersson (2018-2019). Provide performance marketing, D2C revenue, general management and Amazon consulting for global CPGs, grocery retail, fintech, apparel and SAAS/startups. Clients include(d) Founders First Capital Partners, Zingo Credit, Tangible Law SAAS, Metonymize SAAS, Taylor Guitars, Duracell, IBM-ix, The Limited, Express Brand, P&G and Before Brands/Nestle, wavebid. Adjunct Lecturer University of Texas, Tyler, Soules College of Business (Marketing, Organization Strategy, Communication) – 2017-18. Show less



Equifax

• United States
• Financial Services
• 700 & Above Employee

• Senior Vice President, Marketing & Experience (D2C Revenue)

  • May 2021 - Sep 2022

  Atlanta Metropolitan Area Accountable to build and optimize performance marketing capabilities & user experience to deliver and accelerate D2C revenue and user growth/adoption.



Credit Sesame

• United States
• Financial Services
• 1 - 100 Employee

• President & CEO (Zingo Credit)

  • 2018 - Apr 2021

  Seattle, Washington, United States Zingo Credit, acquired by Credit Sesame, was a fintech SAAS data provider, furnishing alternative credit data to Equifax, TransUnion and financial institutions. Zingo Credit automated the capture, verification and reporting of consumer permissioned alternative credit data (rent, utilities and other recurring payments) at scale, enabling a new paradigm for how alternative credit data can influence a credit score for a consumer. I developed the monetization strategy, taking us from MVP to launch,… Show more Zingo Credit, acquired by Credit Sesame, was a fintech SAAS data provider, furnishing alternative credit data to Equifax, TransUnion and financial institutions. Zingo Credit automated the capture, verification and reporting of consumer permissioned alternative credit data (rent, utilities and other recurring payments) at scale, enabling a new paradigm for how alternative credit data can influence a credit score for a consumer. I developed the monetization strategy, taking us from MVP to launch, and pre-revenue to post-revenue via optimized user & product experience and financial institution white label SAAS partnerships. Successfully strategized and developed exit options for Zingo Credit. Implemented extensive due diligence process, resulted in sale/exit of Zingo Credit to Credit Sesame. Show less



Amazon

• United States
• Software Development
• 700 & Above Employee

• Head of Marketing, Prime Now

  • 2015 - 2017

  Seattle, WA Developed consumer acquisition/demand strategy and lifecycle marketing for Prime Now – the Amazon ultra-fast delivery service available in 100+ major US markets, now integrated with Whole Foods. Led marketers and site/app merchandisers to iteratively test and optimize marketing channels to drive app download, acquisition and platform growth.



The Save Mart Companies

• United States
• Retail
• 700 & Above Employee

• Executive Director, Marketing

  • 2013 - 2015

  San Francisco Bay Area Reporting directly to the owner/President, I led the marketing and re-positioning efforts for this regional $5B grocery chain operating 4 retail banners and 225 stores in the Bay Area, Valley and NV. Developed integrated, multi-channel marketing and merchandising plans. Drove customer growth, fueled by distinct regional brand strategy, concept store development & CRM program launch. Launched ground-up new concept store effort (first in 30 years), Lucky California (Daly City, CA).



SpartanNash

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Senior Director, Marketing and Merchandising

  • Jan 2008 - Dec 2013

  Greater Minneapolis-St. Paul Area Accountable for merchandising strategy, marketing programs, corporate promotions, banner/brand positioning strategies, market research/insights and PR/Earnings communications for SpartanNash, a $10B wholesaler/retailer, supplying corporate-owned stores and a diverse group of independent markets operating across 35 states. Managed team of 45 people across 8 regions, including oversight of multi-million internal ad agency profit center.



The Great Atlantic & Pacific Tea Company (A&P)

• United States
• Retail
• 500 - 600 Employee

• Sr. Director, Own Brands Marketing & Merchandising

  • 2001 - 2007

  Greater New York City Area Sr. Director, Own Brand Marketing & Merchandising; 2006-2007 Drove competitive advantage, sales growth and consumer retention for A&P through product innovation and superior brand experience for Own Brands portfolio – a $1B business for largest supermarket chain (600+ stores) on East Coast. Sr. Director, Marketing; 2004-2006 Accountable for consumer marketing for eight retail banners (including A&P, Super Fresh, Pathmark, Waldbaums, The Food Emporium, Food Basics) and four… Show more Sr. Director, Own Brand Marketing & Merchandising; 2006-2007 Drove competitive advantage, sales growth and consumer retention for A&P through product innovation and superior brand experience for Own Brands portfolio – a $1B business for largest supermarket chain (600+ stores) on East Coast. Sr. Director, Marketing; 2004-2006 Accountable for consumer marketing for eight retail banners (including A&P, Super Fresh, Pathmark, Waldbaums, The Food Emporium, Food Basics) and four retail formats across twelve major U.S. markets including NYC/Westchester, Long Island/Connecticut, Detroit, Philadelphia/Baltimore/Washington DC, and New Orleans/Gulf Coast. Significant contributions in store format development and growth and innovation (e-commerce launch, consumer brands). Director, Marketing & Advertising; 2001-2004 Directed, managed and executed consumer marketing and advertising programs for 30-store regional supermarket chain of A&P (Sav-A-Center and A&P store banners), operating in New Orleans and Baton Rouge, LA and the Mississippi Gulf Coast markets. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Manager, Digital Marketing

  • 1998 - 2001

  Greater Los Angeles Area Pioneered digital marketing initiatives for Nestle corporate and mega consumer brands. Provided strategic and tactical interactive marketing planning support for billion dollar consumer brands in Nestle portfolio including Friskies, Stouffers, Lean Cuisine, Good Start Formula, Butterfinger, Nescafe, Nesquik, and more; international/global digital participation and exposure in this inaugural role.