Experience

Jean Paul GAULTIER

• France
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Head of PR VIP & Influence

  • Jun 2023 - Present

  Ville de Paris, Île-de-France, France - Help define and implement international media, VIP & influence strategies for various brand highlights, campaigns, launches and shows - Definition of a global PR strategy for the short, medium and long term. - Monitor and coordinate the various missions of the VIP & Influence team / and ensure smooth collaboration between team members and with other teams. - Implement cross-functional projects and processes to optimize the Communication team's operations (showroom / logistics /… Show more - Help define and implement international media, VIP & influence strategies for various brand highlights, campaigns, launches and shows - Definition of a global PR strategy for the short, medium and long term. - Monitor and coordinate the various missions of the VIP & Influence team / and ensure smooth collaboration between team members and with other teams. - Implement cross-functional projects and processes to optimize the Communication team's operations (showroom / logistics / reporting). - Contribute to the construction and animation of our international public relations ecosystem. - Weekly and monthly management of the PR agency in line with our internal KPIs. - Monthly/annual management of PR budgets and monitoring of gifting orders with Operation department.

• Senior Project Manager - Communications

  • May 2022 - Present

  Ville de Paris, Île-de-France, France - Contribution to the implementation of the communication strategy along with Communications and Creative Director - Follow-up of communication projects including: public relations, influencer marketing events, content production, budgets - Development of processes around brand activations in line with seasonal calendar and overall communications strategy - Monitor global media coverage and reporting (online and offline) + analysis of KPIs in line with communication objectives -… Show more - Contribution to the implementation of the communication strategy along with Communications and Creative Director - Follow-up of communication projects including: public relations, influencer marketing events, content production, budgets - Development of processes around brand activations in line with seasonal calendar and overall communications strategy - Monitor global media coverage and reporting (online and offline) + analysis of KPIs in line with communication objectives - Contribute to the internal processes and tools (retroplanning, strategy documents, copywriting, IT communication tools among others) - Follow-up and development of transversal projects to ensure synergy between different stakeholders: Brand, E-commerce, B2B, Haute Couture, Archives, and Production departments. - Work closely with the Content department to create required branded assets (PR Assets, invitations, branded documents…)



Vinted

• Lithuania
• Software Development
• 700 & Above Employee

• PR Manager France

  • Apr 2021 - May 2022

  - Implement Vinted’s global PR strategy in France, first market of the company - Leverage existing media and publisher relationships to generate coverage - Further build up strong media relations - Monitor, generate, and manage reactive and proactive press coverage - Brief and manage Paris-based PR agency on a daily basis - Create local PR approach to support cross-channel projects and campaigns - Track and report coverage and results with agreed KPIs and company’s… Show more - Implement Vinted’s global PR strategy in France, first market of the company - Leverage existing media and publisher relationships to generate coverage - Further build up strong media relations - Monitor, generate, and manage reactive and proactive press coverage - Brief and manage Paris-based PR agency on a daily basis - Create local PR approach to support cross-channel projects and campaigns - Track and report coverage and results with agreed KPIs and company’s objectives - Identify then help report and anticipate potential reputational risks - Contribute to the internal development of the PR team, creating & strengthening processes, tools. - Collaborate closely with the international cross-functional teams to ensure necessary alignments (Legal, DPO, Product, CorpComms, CS, Copywriter) and amplify PR activities (Product Comms, Influencer Marketing) Show less



Camper

• Spain
• Apparel & Fashion
• 700 & Above Employee

• PR Manager FR/Belux & CAMPERLAB Project Manager

  • Mar 2017 - Mar 2021

  Région de Paris, France - Structure both brands and provide PR/media strategies for both audiences implementing diverse stories for positive and proactive coverage thorough the season. - Personal contact with journalists /stylists and influencers, satisfying their requests as well as keeping the press activity in their platforms and in SoMe - Seasonal organic product placement activations aligned with Creative Director - Definition, design, implementation and control of special activities and special… Show more - Structure both brands and provide PR/media strategies for both audiences implementing diverse stories for positive and proactive coverage thorough the season. - Personal contact with journalists /stylists and influencers, satisfying their requests as well as keeping the press activity in their platforms and in SoMe - Seasonal organic product placement activations aligned with Creative Director - Definition, design, implementation and control of special activities and special events - Monitor, analyze and communicate PR results on a monthly basis. - Advertising management: Print/Digital and OOH CAMPERLAB PROJECT MANAGER: - Structure the CAMPERLAB project and collection based on the strategy and guidelines established by Creative Director and HQ. - Advertorial opportunities management - Office, Novembre, Antidote, Dust, Crash- from idea to production, as well as several events around it. - Follow up the sell in sales and the sell-through results with (on retail and Slamjam partners) to give feedback and insights to develop the upcoming collection -Sales manager of specific collaborations of LAB collection (Kiko Kostadinov, Eckhaus Latta, Dust, Isamaya Ffrench, Bernhard Willhelm) to top tier clients.

• Project Executive Manager

  • Aug 2016 - Jun 2018

  Région de Paris, France - Managed all aspects of the new project called "Top Distribution" under the supervision of the French Market Director Director and the Communications Director. - Responsible for the communication of the strategy to Camper HQ, as well as to the different subsidiaries established worldwide. - Coordinate communications for events, press kits and seasonal promotional materials to be sent to Account Managers and Camper subsidiaries. - Organization of sales campaigns and operational… Show more - Managed all aspects of the new project called "Top Distribution" under the supervision of the French Market Director Director and the Communications Director. - Responsible for the communication of the strategy to Camper HQ, as well as to the different subsidiaries established worldwide. - Coordinate communications for events, press kits and seasonal promotional materials to be sent to Account Managers and Camper subsidiaries. - Organization of sales campaigns and operational activities (showrooms, catering, etc.) during Fashion week in Paris.



Ritual Projects

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• PR/Communications assistant

  • Apr 2016 - Aug 2016

  Ville de Paris, Île-de-France, France



Acne Studios AB

• Sweden
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• PR/Communications Assistant

  • Jul 2015 - Apr 2016

  Région de Paris, France - Show organization and production support for S/S16, FW16 Women’s and FW16 Men’s (seating, invitationsbadges, briefing, excel lists and day of show organization) - Handling press requests from Italy, Spain and Scandinavia (along with different PR Agencies) - Organization of venues of VIPs during shows - Report coverage overall on specific launches



Totem Fashion Paris

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Stage - Assistant Attaché de Presse

  • May 2014 - Jul 2014

  Région de Paris, France - Travail en binôme avec un PR en charge d'un portefeuille de marques (Walter Van Beirendonck, Anne Sofie Madsen, Julius, Allude..) , - Suivi des shoppings ( rendez-vous , allers & retours + relances ), - Gestion du showroom (entrées, sorties, pertes éventuelles...), - Accueil rédacteurs, journalistes & stylistes sur les événements mode, - Relances email + telephone - Actualisation réseaux sociaux, - Organisation/sittings de défilés Haute Couture et Homme - Reporting… Show more - Travail en binôme avec un PR en charge d'un portefeuille de marques (Walter Van Beirendonck, Anne Sofie Madsen, Julius, Allude..) , - Suivi des shoppings ( rendez-vous , allers & retours + relances ), - Gestion du showroom (entrées, sorties, pertes éventuelles...), - Accueil rédacteurs, journalistes & stylistes sur les événements mode, - Relances email + telephone - Actualisation réseaux sociaux, - Organisation/sittings de défilés Haute Couture et Homme - Reporting clients & revue de presse (papier + digital) Show less