Head of Communications, North America

• May 2023 - Present

Communications Consultant

• Jan 2023 - Apr 2023

On a consultative basis, provided strategic counsel and lended my writing chops to the internal and external communications teams. Highlights included: • Building the corporate messaging hub; defining compelling narratives around business strategy, purpose and values, people and culture, and more • Developing written content from the CEO and Chief Human Resources Officer for companywide emails and external platforms like the corporate website and 2022 ESG Report • Creating the CEO's… Show more On a consultative basis, provided strategic counsel and lended my writing chops to the internal and external communications teams. Highlights included: • Building the corporate messaging hub; defining compelling narratives around business strategy, purpose and values, people and culture, and more • Developing written content from the CEO and Chief Human Resources Officer for companywide emails and external platforms like the corporate website and 2022 ESG Report • Creating the CEO's talking points for companywide town halls Show less On a consultative basis, provided strategic counsel and lended my writing chops to the internal and external communications teams. Highlights included: • Building the corporate messaging hub; defining compelling narratives around business strategy, purpose and values, people and culture, and more • Developing written content from the CEO and Chief Human Resources Officer for companywide emails and external platforms like the corporate website and 2022 ESG Report • Creating the CEO's… Show more On a consultative basis, provided strategic counsel and lended my writing chops to the internal and external communications teams. Highlights included: • Building the corporate messaging hub; defining compelling narratives around business strategy, purpose and values, people and culture, and more • Developing written content from the CEO and Chief Human Resources Officer for companywide emails and external platforms like the corporate website and 2022 ESG Report • Creating the CEO's talking points for companywide town halls Show less

Head of External Communications, North America

• Apr 2017 - May 2022

As head of external communications, I created, built and scaled the communications plan in North America, driving stock price, brand heat and company reputation. In this highly collaborative role, I became a trusted advisor to adidas' senior leadership team, partnering closely to understand business objectives, define multichannel communications strategies and build compelling narratives. I led my team through the conceptualization and execution of largescale storytelling around digital… Show more As head of external communications, I created, built and scaled the communications plan in North America, driving stock price, brand heat and company reputation. In this highly collaborative role, I became a trusted advisor to adidas' senior leadership team, partnering closely to understand business objectives, define multichannel communications strategies and build compelling narratives. I led my team through the conceptualization and execution of largescale storytelling around digital transformation, product innovations, company culture, financial results and more through owned and earned media. In 2020, my role expanded to include internal communications, through which we created meaningful written, video and in-person touchpoints to inform and inspire the company's 60,000 employees around the world.

Manager, Corporate Communications

• Mar 2015 - Apr 2017

In 2015, I built the North America Corporate Communications team from the ground up and solidified its value within a global, matrixed organization. I led my team through the planning and execution of wide-reaching corporate announcements, consistently securing top-tier coverage in outlets including the Wall Street Journal, Bloomberg and Business Insider. I launched and produced the "Extraordinary Happens" podcast hosted by adidas' North America president and featuring guests Snoop Dogg, Aaron… Show more In 2015, I built the North America Corporate Communications team from the ground up and solidified its value within a global, matrixed organization. I led my team through the planning and execution of wide-reaching corporate announcements, consistently securing top-tier coverage in outlets including the Wall Street Journal, Bloomberg and Business Insider. I launched and produced the "Extraordinary Happens" podcast hosted by adidas' North America president and featuring guests Snoop Dogg, Aaron Rodgers, Erin Andrews, Kareem Abdul-Jabbar and more. In the North America market, I oversaw the speaking strategy for the senior leadership team and global board members.

Coordinator, Public Relations

• May 2014 - Feb 2015

In this role, I created and implemented public relations plans for product launches, partnership announcements, brand campaigns and major events including the 2014 FIFA World Cup and the UltraBOOST running shoe. This included developing media materials, securing and staffing interviews, media training, product seeding and more.

Associate

• Apr 2013 - Nov 2013

In my three years in the Burson-Marsteller family, I created and implemented communications strategies for a range of technology clients including Intel, Snapchat and Ericsson. I was an integral member of Intel's Corporate Social Responsibility team, driving the media strategy around the company's education and sustainability initiatives. I planned Intel's executive keynotes and media interviews at the 2011, 2012 and 2013 National Retail Federation Expo. After joining Burson-Marsteller… Show more In my three years in the Burson-Marsteller family, I created and implemented communications strategies for a range of technology clients including Intel, Snapchat and Ericsson. I was an integral member of Intel's Corporate Social Responsibility team, driving the media strategy around the company's education and sustainability initiatives. I planned Intel's executive keynotes and media interviews at the 2011, 2012 and 2013 National Retail Federation Expo. After joining Burson-Marsteller in October 2010, I was selected to join the company's technology-focused agency called North of Nine Communications at its founding in May 2011 (North of Nine has since merged with AxiCom).

Client Executive

• Sep 2011 - Apr 2013

Client Staff Assistant

• Oct 2010 - Sep 2011