Paid Performance Marketing Manager

• Jul 2023 - Present

Recruitment Consultant

• Jul 2022 - Present

Marketing Director

• Jun 2022 - Present

Marketing Strategist

• Nov 2014 - Present

• Works with various clients in maintaining social media presence across all digital channels • Plans digital marketing campaigns – web, SEO/SEM, email, social media and display advertising • Measures and reports performance of digital marketing campaigns • Creates marketing copy and artworks for digital marketing campaigns • Works with various clients in maintaining social media presence across all digital channels • Plans digital marketing campaigns – web, SEO/SEM, email, social media and display advertising • Measures and reports performance of digital marketing campaigns • Creates marketing copy and artworks for digital marketing campaigns

Marketing Manager

• Aug 2022 - Jun 2023

Led the marketing and business operations of the company, driving strategic decision-making and ensuring successful execution. Developed an innovative business model and devised a comprehensive marketing strategy to attract and onboard new users onto the platform. Orchestrated a highly effective social media campaign, leveraging video content to significantly enhance brand visibility and awareness. Implemented Google Ads, Facebook Ads, and TikTok Ads to successfully acquire a substantial number of new leads. Executed targeted marketing initiatives, including community events such as webinars, recruitment drives, and mock interviews, to engage and nurture both B2B and B2C leads. Deployed email marketing campaigns and lead nurturing strategies to effectively cultivate and convert leads into paying customers. Collaborated closely with the tech team to incorporate customer feedback, driving continuous product development and improvement. Cultivated valuable partnerships with universities, hosting events and facilitating the onboarding of graduating students onto the platform. Leveraged relationship-building skills to nurture leads, converting them from free users to loyal and paying customers. Show less

Chief Executive Officer

• Mar 2021 - Aug 2022

Global Operations Manager

• Aug 2020 - Aug 2022

Successfully built the company from a 3-man team to 70+ employees with over 250% sales growthImprove operational management systems, processes and best practicesBuild sustainable processes, implement, measure and control the processesRepresent and promote the company’s interest with key partners and vendorsCreate and monitor the KPIs of each departmentPromote a company culture that encourages top performance and high moraleIdentify and address problems and opportunities for the companyLead the recruitment of the company alongside a team technical recruitersSource, interview and hire employees such as sales and marketing professionals, technical support personnel, software engineers and C-level position from different parts of the worldStreamline the interview process in order to hire the most efficient personnelIdentify regions where we can find the best talents Work and coordinate with recruitment agencies for additional manpower help Be the go-to person of the employees for any concerns and requests they may haveCreate and implement policies to make sure that employees are adhering to the company’s standardsOnboard new employees to make sure that they know the company’s policies and cultureIdentify top and low performers each month, coach them to do better and issues performance improvement plans as necessaryPlan employee engagement programs to keep employees engaged and motivated to workPromote a healthy but committed work culture to all employeesManage timekeeping and process payroll of offshore employees every monthPurchase systems and materials needed by each team and oversee budgeting, reporting, planning, and auditingWork with the CEO to manage budgets and forecastsWork with the accountant to get monthly financial reports and identify rooms for improvements in terms of operational expensesMonitor monthly recurring expenses and makes sure that each department are not spending overbudget Show less

Marketing Manager

• Nov 2019 - Aug 2020

Social Media ManagementManages, maintains and improves the community on all social media accounts such as Facebook, Twitter and LinkedIn to develop brand awareness and online reputation of the companyDelivers social media monitoring and effective reports to senior managementDesigns content strategy; curates and segments creative content to increase engagement and channel growthDevelops and executes social media campaigns and promotions, effectively driving brand awareness, engagement and traffic to social media pagesAnswers questions on Quora related to the business to promote the software and increase brand reputationManages Facebook and Quora ads to boost brand awarenessSearch Engine OptimizationConducts keyword research that are used to help with content creation and Google AdWordsCreates meta descriptions and meta titles on all pages of the website to increase SEO rankingRegisters and signs up on startup sites, review business websites and directory sites such as G2Crowd, Product Hunt, Betapage, etc. to help with branding and increase online reputation of the companyCreates SEO-friendly content on their website to improve SEO rankingMarketing ResearchConducts competitor research and market research to keep up with the trends and improve the features of the softwareAdvertisingImplements marketing campaigns online such as Facebook Ads, Bing Ads, Quora Ads and Google AdWords to increase website visitors and introduce the brand to new businessesCreates, implements, tracks, analyses and optimizes paid search campaigns.Provides best practices and recommendations to clients for PPC development and implementationCreates pay per click vendor ad copy creation, keyword research, and keyword traffic estimatesWebsite ManagementMaintains the website regularly to create a user-friendly environment to the usersCreates custom landing pages on Instapage to be used for promoting the software Show less

Social Media Specialist

• Jan 2019 - May 2022

Marketing Specialist

• Mar 2019 - Nov 2019

Independent Contractor

• Jan 2016 - Mar 2018

Marketing Manager

• Jul 2016 - Jan 2018

Social Media Management Manages and maintains social media accounts such as Facebook and Instagram to develop brand awareness and online reputation of the company Delivers social media monitoring and effective reports to senior management Designs content strategy; curates and segments creative content to increase engagement and channel growth Develops and executes social media campaigns and promotions, effectively driving brand awareness, engagement and traffic to social media pages Manages Facebook and Instagram ads to boost brand awareness Email Marketing Maintains and updates email marketing databases Manages timely execution of email campaigns Creates email templates for newsletters and promotions Advertising Responsible for creating and developing advertisements such as billboards, flyers, magazine ads and other marketing materials to develop brand awareness of the company Gathers and organizes relevant information to effective plan advertising campaigns Plans the advertising, including which media to advertise in such as radio, television, print, online and billboards Website Management Regularly creates and/or updates product description on the product pages section Maintains the website regularly to create a user-friendly environment to the users Show less

Marketing Specialist

• May 2014 - Mar 2016

Campaign Management Researches, supports and helps coordinate thought leadership opportunities Creates timely campaigns for the Sales Team depending on the trend and need of the clients and customers Responsible for the creation of new sales opportunities for the sales team using workflow automation in Netsuite Communicate clearly and consistently with all campaign stakeholders on a timely basis Maintains and manages assigned projects for Netsuite implementation. Ensure consistency, branding, accuracy, effectiveness and audience appeal of all communications including enforcement of corporate branding standards Email Marketing Responsible for timely execution of promotional email campaigns Maintains and updates email marketing databases Creates email templates for promotions and newsletters using Adobe Dreamweaver Provides quality assurance and applies best practices on all promotional emails Website Management Manages the company website using Magento and Netsuite Regularly creates and/or updates product description on the product pages section Makes sure that the website is functional and user-friendly using content management in Netsuite. Approves Sales Orders for orders made through the website Social Media Management Manages the social media outlets of the company Regularly posts timely updates on Facebook, Twitter and other SNS to increase the followers and fan base. Show less

Trade Marketing Assistant

• Jan 2013 - Mar 2014

Assists in the implementation of below the line marketing programs, off- and on- channel to create and enhance the marketability of all products to the trade customers. Assists in the development of marketing support materials to create and enhance marketability of all products to the trade customers. Participates in the design of promotional materials and maintains contacts of the key accounts and AAA accounts in order to supervise all promotional activities. Develops, executes and performs all programs designed to increase brand presence and ultimate take-aways. Monitors and executes trade marketing investments. Contributes to the company's goals and objectives by improving the market share, customer satisfaction and productivity performance. Conducts product orientation to the promodisers to keep them up-to-date regarding the product information and proper selling guidelines. Show less

Trade Marketing Coordinator

• Nov 2011 - Oct 2012

Tracks campaigns, prepares performance analysis reports of post campaign and makes recommendations to the programs. Monitors and checks merchandising materials and sales data in trade events/program. Executes and analyzes results of different marketing and sales events / campaigns. Coordinates with third party agency/ies before and during program implementation to check all merchandising materials and manpower needed for the activity Conducts trainings to the sales agents about the promo mechanics, product information and proper selling spiels and techniques before deployment. Show less

Customer Service Associate

• Sep 2010 - Nov 2011

Opens and closes accounts, takes orders, and collects the required information regarding concerns or complaints that require further attention. Makes sure that the information regarding customer requests and complaints is provided accurately and efficiently. Opens and closes accounts, takes orders, and collects the required information regarding concerns or complaints that require further attention. Makes sure that the information regarding customer requests and complaints is provided accurately and efficiently.