Experience

Mila PR
• Public Relations and Communications Services
• 1 - 100 Employee
• CEO & Founder

  • Apr 2022 - Present


Cámara de Comercio de Tunja

• Non-profit Organization Management
• 1 - 100 Employee

• Professor

  • Apr 2022 - Jun 2022

  Taught a digital communications course to business people and entrepreneurs affiliated with the chamber of commerce. Taught a digital communications course to business people and entrepreneurs affiliated with the chamber of commerce.



ACPR Consulting S.A.S

• Colombia
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-founder & Account Director

  • May 2020 - Apr 2022

  • Ensured the success of different on and off-line communication campaigns for the firm's clients, such as Forest Travel, The Colombian Society of Orthopedic Surgery and Traumatology SCCOT, Laetitia, Hotel las Américas, Vive Bailando, Erre con Erre by Ramón Freixa, ERMItA, Ipanema, Home Burgers, Alma Restaurant and Aurum Spa by Hotel Casa San Agustín, among others. • Effectively led crisis communication management of the accounts in my charge. • Contributed to the firm's client portfolio's growth and international expansion. • Contributed to improving the PR and communications practices of the accounts under my responsibility through research processes that measure the effectiveness of the same and the provision of appropriate consulting services.



Universidad de La Sabana

• Colombia
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Jun 2021 - Dec 2021

  Dicte la asignatura Comunicación de Crisis a estudiantes de octavo semestre con el fin de que después de ver la asignatura pudieran: reconocer los patrones inherentes a las crisis y saber intervenir a tiempo para redirigirlas; entender cómo asesorar a los líderes para que tomen decisiones cruciales bajo estrés, y convertirse en asesores de confianza de los altos ejecutivos; entender cómo establecer estructuras de prevención, mitigación y respuesta a las crisis dentro de las organizaciones; y entender cómo desarrollar, presentar y obtener la aprobación de planes de comunicación de crisis. • Garantice que los alumnos cumplieran con los objetivos de la asignatura (descritos anteriormente), obteniendo una excelente evaluación y retroalimentación.



MAYDAY Consultores

• Colombia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Communications Analyst

  • Aug 2019 - May 2020

  • Secured coverage of products, services and client events in national tier1 media outlets such as: El Tiempo, La República, El Espectador, El Nuevo Siglo, Revista Semana, El Heraldo, El Universal, Publimetro, El Heraldo, El Colombiano, El País, El Universal, RCN Radio, RCN television, Radio Nacional, among others. • Contributed to improving the reputation and positioning of my clients' brands. • Secured coverage of products, services and client events in national tier1 media outlets such as: El Tiempo, La República, El Espectador, El Nuevo Siglo, Revista Semana, El Heraldo, El Universal, Publimetro, El Heraldo, El Colombiano, El País, El Universal, RCN Radio, RCN television, Radio Nacional, among others. • Contributed to improving the reputation and positioning of my clients' brands.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Associate

  • Apr 2019 - Aug 2019

  • Secured coverage of products, services and client events in national tier1 media such as: La República, El Espectador, El Nuevo Siglo, Revista Semana, Telepacífico, Publimetro, El Heraldo, El Colombiano, El País, El Universal, RCN Radio, Bloomberg, The Wall Street Journal and Reuters, among others. • Contributed to improving the reputation and positioning of my clients' brands. • Managed the relationship of my client's board of directors with media directors such as Roberto Pombo, Fidel Cano and Fernando Quijano, among others. • Managed sample trafficking and coordinated press kit send-outs. • Edited and proofread pitches and press releases.



Collective-NY

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations and Communication Intern

  • Jan 2018 - May 2018

  • Media coverage monitoring and PR reports preparation. • Press lists generation, and press releases drafting and distribution. • On-site support during events. • Events Management. • Brainstorming participation. • Help with client pitching. • Media coverage monitoring and PR reports preparation. • Press lists generation, and press releases drafting and distribution. • On-site support during events. • Events Management. • Brainstorming participation. • Help with client pitching.



Purple

• Software Development
• 1 - 100 Employee

• Public Relations and Communication Intern

  • Jan 2018 - May 2018

  • Managing sample trafficking, coordinating sample loans and send outs, and coordinating image and press kit send outs. • Scanning and formatting coverage. • Generating media lists, and updating contact lists and media databases. • Assisting with special events, pre and post event management. • Day-to-day operations of the agency. • Managing sample trafficking, coordinating sample loans and send outs, and coordinating image and press kit send outs. • Scanning and formatting coverage. • Generating media lists, and updating contact lists and media databases. • Assisting with special events, pre and post event management. • Day-to-day operations of the agency.



Universidad Colegio Mayor de Cundinamarca

• Colombia
• Higher Education
• 100 - 200 Employee

• Marketing and Communication Consultant

  • Jan 2016 - Aug 2016

  • Managed the relationship with the FENALCO Solidario, an organization that promotes social awareness, resulting in the certification of the UCMC as being a socially responsible institution. • Designed marketing strategies for extension courses and continuing education programs. • Planned and provided a Job Networking Fair with more than 350 assistants and 20 participating companies. • Instructed classes that trained small business owners and other community leaders in growth marketing. • Presented event budgets to the University board and secured approvals. • Developed original communication materials for university-wide events and managed social media campaigns. • Represented UCMC in the Social Responsibility Observatory (ORSU), a network of Colombian universities that studies, generates, and promotes social responsibility amongst higher education institutions. • Led the design of the communication plan of ORSU for 2016-2021 and worked with 17 members to execute the plan and achieve the goals of the observatory.



GLP Grupo Latino de Publicidad

• Colombia
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2014 - Apr 2015

  • Brought 10 new clients and maintained loyalty of existing clients by cold calling, personal visits and market studies. • Increased the number of monthly clients by 70%. • Reached monthly sales targets of approximately $7,000 and secured customer investments of over $30,000. • Got customer’s investments over $ 30,000,000. • Increased the media sales by 500%, by designing strategic proposals to customers and advising them about concepts and strategies for advertisements, which involve the media. • Increased the media sales by 500%, by designing strategic proposals to customers and advising them about concepts and strategies for advertisements, which involve the media. •Increased the sales of brand activation activities, by developing and presenting proposals of BTL activities and managing the events.



Colombian Chinese Chamber of Commerce

• China
• International Affairs
• 1 - 100 Employee

• PR & Marketing Intern

  • Dec 2012 - Nov 2013

  •Secured sponsorships for the active participation in commercial fairs and events, by communicating weekly with the Chinese Consulate for the Promotion of International Trade (CCPIT) and maintaining the relationship with regional communication media. • Negotiated and finalized mutual cooperation agreements with regional hotels and travel agencies. • Ran marketing researches • Maintained Business visits •Conducted marketing research •Secured sponsorships for the active participation in commercial fairs and events, by communicating weekly with the Chinese Consulate for the Promotion of International Trade (CCPIT) and maintaining the relationship with regional communication media. • Negotiated and finalized mutual cooperation agreements with regional hotels and travel agencies. • Ran marketing researches • Maintained Business visits •Conducted marketing research