Maria BERTOCH
Foodservice Industry Expert - Europe & Russia | Director, Client Development at The NPD Group- Claim this Profile
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Russian Native or bilingual proficiency
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Debra P.
Maria is a true thought leader in the food industry. She has expertise that spans multiple countries and cultures that gives her a holistic perspective on the industry. Maria is excellent at interpreting data and trends that is evident through her many client contributions and presentations. She is a natural public speaker and well sought-after in the trades, media, and conferences. I could always count on Maria for valuable insight and reliable information as we partnered on marketing and promotion efforts. It’s been a pleasure working with Maria and learning from her!
Valerie Iturralde
I worked with Maria as responsible for out of home development during several years. Maria has been a real partner, with a perfect understanding of the future growth issues. She demonstrated a real capability of adapting pertinent answers and has been more than reactive with profesional and personal inputs. I really recommend Maria for her accuity in business acceleration with her strong consumer insights knowledges and her ability to work in a prospective way. Also she is a reliable and open minded person to work with.
Debra P.
Maria is a true thought leader in the food industry. She has expertise that spans multiple countries and cultures that gives her a holistic perspective on the industry. Maria is excellent at interpreting data and trends that is evident through her many client contributions and presentations. She is a natural public speaker and well sought-after in the trades, media, and conferences. I could always count on Maria for valuable insight and reliable information as we partnered on marketing and promotion efforts. It’s been a pleasure working with Maria and learning from her!
Valerie Iturralde
I worked with Maria as responsible for out of home development during several years. Maria has been a real partner, with a perfect understanding of the future growth issues. She demonstrated a real capability of adapting pertinent answers and has been more than reactive with profesional and personal inputs. I really recommend Maria for her accuity in business acceleration with her strong consumer insights knowledges and her ability to work in a prospective way. Also she is a reliable and open minded person to work with.
Debra P.
Maria is a true thought leader in the food industry. She has expertise that spans multiple countries and cultures that gives her a holistic perspective on the industry. Maria is excellent at interpreting data and trends that is evident through her many client contributions and presentations. She is a natural public speaker and well sought-after in the trades, media, and conferences. I could always count on Maria for valuable insight and reliable information as we partnered on marketing and promotion efforts. It’s been a pleasure working with Maria and learning from her!
Valerie Iturralde
I worked with Maria as responsible for out of home development during several years. Maria has been a real partner, with a perfect understanding of the future growth issues. She demonstrated a real capability of adapting pertinent answers and has been more than reactive with profesional and personal inputs. I really recommend Maria for her accuity in business acceleration with her strong consumer insights knowledges and her ability to work in a prospective way. Also she is a reliable and open minded person to work with.
Debra P.
Maria is a true thought leader in the food industry. She has expertise that spans multiple countries and cultures that gives her a holistic perspective on the industry. Maria is excellent at interpreting data and trends that is evident through her many client contributions and presentations. She is a natural public speaker and well sought-after in the trades, media, and conferences. I could always count on Maria for valuable insight and reliable information as we partnered on marketing and promotion efforts. It’s been a pleasure working with Maria and learning from her!
Valerie Iturralde
I worked with Maria as responsible for out of home development during several years. Maria has been a real partner, with a perfect understanding of the future growth issues. She demonstrated a real capability of adapting pertinent answers and has been more than reactive with profesional and personal inputs. I really recommend Maria for her accuity in business acceleration with her strong consumer insights knowledges and her ability to work in a prospective way. Also she is a reliable and open minded person to work with.
Credentials
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Project Management Foundations: Small Projects
LinkedInOct, 2021- Nov, 2024 -
Building Resilience
LinkedInJul, 2021- Nov, 2024 -
Cold Calling Business Leaders
LinkedInFeb, 2021- Nov, 2024 -
Social Selling with LinkedIn
LinkedInFeb, 2021- Nov, 2024 -
Remote Work Foundations
LinkedInSep, 2020- Nov, 2024 -
Fundamentals of Digital Marketing by Google Digital Garage
GoogleOct, 2019- Nov, 2024 -
Delta Bronze Business Insights Certification
Delta Associates Inc.Sep, 2015- Nov, 2024 -
TOEFL ibt 108/120
ETSAug, 2015- Nov, 2024 -
Cambridge English: Proficiency (CPE)
Cambridge English Language Assessment
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Foodservice Industry Expert - Europe & Russia | Director, Client Development
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Dec 2014 - Present
I offer industry-specific strategic perspective and high value insights to Foodservice operators and manufacturers, trade associations and the media based on more than 10 years in market research and more than 7 years in the Restaurant and Foodservice industries. The key topics cover European foodservice markets, key changes in consumer behavior, new concepts development, cross-country analysis and tracking of key product & drinks in out of home markets. Having worked in Russia, France and US I offer an expertise and knowledge of Foodservice markets on the global basis.I also support the business' communication through press channels, seminars, conferences and social media whilst raising NPD's profile in the industry.
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Senior Account Manager | Business Development Russia
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Dec 2011 - Dec 2014
• Serve as the Senior Account manager for several highly recognizable restaurant brands and foodservice manufacturers in Europe, Russia and on a global level as well• Provide actionable insights through analysis of the NPD CREST consumer panel to client companies' insights, marketing, sales, and executive teams• Responsible for reaching target revenue goals and identifying new opportunities via capabilities presentations, new product offering opportunities, and involvement of other NPD businesses • Ensure fluid communication with media being responsible for communicating industry trends and research findings via press-releases and articles• Develop consumer insights via strong client serving culture and problem-solving approach
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Account Manager - Foodservice Europe
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Oct 2007 - Dec 2011
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Senior Market Research Analyst
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Feb 2004 - Oct 2007
• International communication strategy studies (pré- and post-tests) for Lactalis, L’Oréal, Air France, Pernod Ricard• Product development tests (new product concepts validation for Lactalis)• Preparation of research projects, budgeting, planning (ad hoc/Omnibus)• Collaboration with marketing teams• Presentations of marketing studies (in French and English)• Strong analytical skills, consulting • International communication strategy studies (pré- and post-tests) for Lactalis, L’Oréal, Air France, Pernod Ricard• Product development tests (new product concepts validation for Lactalis)• Preparation of research projects, budgeting, planning (ad hoc/Omnibus)• Collaboration with marketing teams• Presentations of marketing studies (in French and English)• Strong analytical skills, consulting
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Market Research Analyst
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Jul 2003 - Dec 2003
• Quantitative and qualitative market studies for perfume/make up market (Giorgio Armani, Cacharel brands) (concept use tests, sniff tests, packaging, etc.)• Collaboration with research institutes in Europe and USA• Optimisation/validation of marketing mix elements for new product launching • Quantitative and qualitative market studies for perfume/make up market (Giorgio Armani, Cacharel brands) (concept use tests, sniff tests, packaging, etc.)• Collaboration with research institutes in Europe and USA• Optimisation/validation of marketing mix elements for new product launching
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Education
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2007 - 2007
University of Cambridge
Certificate of Proficiency in English (CPE), English for Speakers of Other Languages -
2002 - 2003
Université Paris Dauphine
M.S.(DESS), International Affairs -
2000 - 2001
Université Paris Dauphine
B.S. (Maîtrise), Management -
1995 - 2000
Санкт-Петербургский Государственный Университет Экономики и Финансов / Saint Petersburg State University of Finance and Economics
M.S., International Marketing (diploma with honours)
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