María Alonso Vecino

Client Services Director at Key Content - Agency
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Location
Greater Madrid Metropolitan Area, ES

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Antonio San José Pérez

María has been reporting me as Digital Manager at NSP, and it has been always a pleasure to work with her. I would like to highlight Maria’s expertise in fields like knowledge of the digital environment, social media strategies and web projects management. Those strengths have been key in our TV Channel development. Her communication and people skills are excellent, she has innovative ideas and the ability to express them to clients, partners, suppliers and colleagues. On the other hand, she is a talented woman with great ability to lead teams. I would strongly recommend her for positions related to the challenges of this new digital era or leading any social media team.

José Esteban M.

María es una de las personas que más claro tiene en España qué son las redes sociales y para qué sirven. Coincidí con ella como consultor externo en su etapa en Kreab en la que fue capaz de montar un método más que efectivo de estudio y control de reputación online, dándome la oportunidad de aprender a su lado en proyectos de gran calado e importancia. Su método de trabajo es sencillamente excepcional y se adapta no sólo al cliente sino también a las circunstancias temporales, con una capacidad de anticipación y control de situaciones extremas más que envidiable. Por último, como responsable de departamento destaca su capacidad para crear equipo, con unas relaciones más que excepcionales con su equipo, al que dirigía de una manera más que eficaz y con el que creó una mente-colmena que permitía que cualquier nuevo miembro del equipo se integrara con facilidad y todos trabajaran de la misma manera, pero sin perder esa capacidad de decisión que han tener los líderes. En conclusión: una de las mejores profesionales que podrá tener tu organización.

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Credentials

  • Clarity Academy Foundations Certified User
    seoClarity
    Feb, 2023
    - Sep, 2024
  • Curso avanzado de Google Analytics
    Google
    Jun, 2017
    - Sep, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Client Services Director
      • Feb 2023 - Present

      - Take charge of client content and digital marketing projects from initial briefing to final delivery, ensuring that all materials meet quality standards and are delivered on time. - Manage, monitor, and update project timelines, setting realistic expectations with clients and internal teams to ensure transparency and successful project delivery - Managing SEO Project Managers Team - Effectively manage workloads, ensuring that tasks are allocated appropriately and completed within established timelines. - Manage localization projects across multiple markets, coordinating language teams, and ensuring timely delivery of high-quality localized materials. - Improving work efficiency, establishing structure, process, workflow. - Works with the team to retain and develop the team and resolve any performance issues. - Communicates account performance internally. Show less

    • Retail
    • 100 - 200 Employee
    • External SEO Consultant
      • Feb 2022 - Present

      SEO Strategies Keyword research and analysis: identifying the most relevant an high-traffic keywords. Developing content strategies Localize existing content and ensure that the localized content maintains brand consistency Content creation: developing high-quality, relevant and keyword-optimized content to attract and engage users Analytics and reporting: tracking and analyzing website traffic, search engine rankings and other metrics to measure the SEO efforts and make data-driven decisions. Language localization content: adapting website to Spanish and local nuances Show less

    • Spain
    • Market Research
    • 1 - 100 Employee
    • Consumer Intelligence Manager
      • Sep 2017 - Feb 2022

      Manage and construct digital reporting strategy and continuous optimization and monitoring of industry benchmark KPIs. Provide analytical strategies to maximize KPI including adjusting digital content strategy. Present insights to teams and departments Build Boolean listening queries in Brandwatch Conduct buyer journey research to help the team optimize the website, marketing touchpoints, and sales approach. Investigate competitors digital marketing strategies. Conduct Market Research and identify Industry trends. Boolean query writing. Analysing social media conversations, looking for patterns to identify topics. Rating & Reviews Analysis to find consumer pain moments. Presenting insights and recommendations to client. Social media strategy development. Follow-up of influencer marketing strategy. Client: L'Oréal Group Spain. Show less

    • France
    • Media Production
    • 1 - 100 Employee
    • Digital Marketing & SEO Manager
      • Jun 2015 - Sep 2017

      SEO Strategies Keywords Research Content Planning and strategies Lead Digital Team Define Online KPI’s Dashboards Digital Transformation Strategy Manage relationship with external providers: creative agencies Monitoring & Analysis Social Media Plan SEO Strategies Keywords Research Content Planning and strategies Lead Digital Team Define Online KPI’s Dashboards Digital Transformation Strategy Manage relationship with external providers: creative agencies Monitoring & Analysis Social Media Plan

    • United States
    • Software Development
    • 700 & Above Employee
    • SEO Content & Production Specialist
      • Jan 2015 - Jun 2015

      • Develop content strategies | Writing articles • SEO Strategist for the Spanish Website • Conduct Keywords Research and write quality, original articles. • Work with US team to ensure consistent content • Manage Market and competitive research • Develop content strategies | Writing articles • SEO Strategist for the Spanish Website • Conduct Keywords Research and write quality, original articles. • Work with US team to ensure consistent content • Manage Market and competitive research

    • United States
    • Individual and Family Services
    • Digital Communication and Social Media Director
      • Oct 2011 - Jan 2015

      • Social Media Strategies • Making presentations and proposals • Lead and mentor the Digital Team • Conducting social media research and studies • Online reputation audits • SEO | SEM : SEO on-page audits | SEO Strategists | Adwords and Social Ads Campaigns • Social Media Employees Policy • Digital Content and Editorial Planning • Online Monitoring and Reports • Define Online KPI’s Dashboards • Online Crisis Management • Social Media Strategies • Making presentations and proposals • Lead and mentor the Digital Team • Conducting social media research and studies • Online reputation audits • SEO | SEM : SEO on-page audits | SEO Strategists | Adwords and Social Ads Campaigns • Social Media Employees Policy • Digital Content and Editorial Planning • Online Monitoring and Reports • Define Online KPI’s Dashboards • Online Crisis Management

    • Teacher
      • Jun 2010 - Jun 2012

      Online Reputation Teacher - IED Online Reputation Teacher - IED

    • Spain
    • Investment Banking
    • Social Media Manager for Coronita
      • Jul 2011 - Oct 2011

      Online monitoring Monthly report focus on online brand reputation with Radian6 Tool Community Management and Community Management team supervision Social Media Brand Guidelines Online monitoring Monthly report focus on online brand reputation with Radian6 Tool Community Management and Community Management team supervision Social Media Brand Guidelines

    • United States
    • Entertainment
    • Social Media Strategist
      • Jan 2011 - Oct 2011

      Social Media Management for: Nokia and Fiat Scheduled Digital Content Plans Prepared briefings and presentations Presenting our proposals to the clients and maintaining daily contact with them Social Media Management for: Nokia and Fiat Scheduled Digital Content Plans Prepared briefings and presentations Presenting our proposals to the clients and maintaining daily contact with them

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Social Media Consultant
      • Feb 2009 - Jan 2011

      Online Comunication Consultat for: SIMA (International Real State Exhibition) Relais & Châteaux Hotels Online Comunication Consultat for: SIMA (International Real State Exhibition) Relais & Châteaux Hotels

    • Press Chief
      • Feb 2005 - Jan 2009

      • Design the communication plan, including specifics plans for the different campaigns • Keep relations with all the media, which were main objective audience for the fairs • Develop the communication TV campaigns during the exhibition • Organize press conferences and breakfast work meetings • Coordinate and supervise the labour of the journalist team • Write press notes and keep the corporate press web updated • Design the communication strategies for Internet with new tools adapted to web 2.0 • Suppliers management and control • Responsible for annual communication budget Show less

    • Journalist
      • Jan 2004 - Jan 2005

      Realización de reportajes sobre inversión, finanzas, y empresa Realización de reportajes sobre inversión, finanzas, y empresa

    • Redactora
      • Jan 2004 - Jan 2005

      Realización de reportajes sobre gestión empresarial Realización de reportajes sobre gestión empresarial

    • Redactora
      • Feb 2003 - Jan 2004

      • Reportajes sobre Bolsa tanto nacional como internacional, y artículos sobre inversión y consumo • Entrevistas a personajes relevantes del sector de la economía española

    • Colaboradora
      • May 2002 - Feb 2003

      Reportajes sobre Bolsa tanto nacional como internacional, y artículos sobre inversión y consumo• Entrevistas a personajes relevantes del sector de la economía española

    • United States
    • Medical Practices
    • Redactora
      • Jun 2002 - Feb 2003

      Portal de la editorial VNU Business Publications España Elaboración de reportajes especiales y en profundidad sobre el sector de las Tecnologías de la Información Portal de la editorial VNU Business Publications España Elaboración de reportajes especiales y en profundidad sobre el sector de las Tecnologías de la Información

    • Redactora
      • Sep 2000 - Jun 2002

      Revista especializada en el sector informático y destinada a lectores profesionales Revista especializada en el sector informático y destinada a lectores profesionales

    • Brazil
    • Travel Arrangements
    • 1 - 100 Employee
    • Redactora
      • Sep 2000 - Jun 2002

      Revista especializada en el sector de la fabricación de informática, destinada también a un público especializado Revista especializada en el sector de la fabricación de informática, destinada también a un público especializado

    • Colaboradora
      • Jul 2000 - Jun 2002

      Reportajes sobre cine, museos o informática Reportajes sobre cine, museos o informática

Education

  • Universidad de Navarra
    Licenciada en Periodismo, Periodismo
    1996 - 2000
  • Kschool
    Master SEO/SEM profesional, Comunicación digital y contenidos multimedia
    2013 - 2014

Community

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