Maria Zubiria Pèrez
Employee Experience and Internal Communications Manager at Sordo Madaleno- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Portuguese Limited working proficiency
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Bio
Brigitte Bosshard
I have known María Zubiría since 2007, first as a college classmate and later as a good friend. She proved to be an excellent student with the best grades of all the graduate generation. María´s creativity is always driven by her desire to improve things. As a team player she is good in recognizing people´s strengths and in organizing the tasks according to that analysis. Her statements are usually founded on hard data or on first hand experiences, which make them very convincing. Her social skills are excellent and as a friend she manages to keep close contact although her adventurous life takes place in several countries per year. María is very close to her family and enjoys travelling with her siblings and parents. María is an honest, hardworking, innovative and committed woman who focuses her life on long life learning and excellence.
Perla Alejandra Islas Muñoz
María es una excelente profesionista. Es entregada al trabajo y siempre va un paso adelante de lo que la compañía necesita. Su capacidad de escuchar y entender las necesidades de la gente le dan la oportunidad de generar acciones de comunicación enfocadas a las necesidades de la persona y del negocio.
Brigitte Bosshard
I have known María Zubiría since 2007, first as a college classmate and later as a good friend. She proved to be an excellent student with the best grades of all the graduate generation. María´s creativity is always driven by her desire to improve things. As a team player she is good in recognizing people´s strengths and in organizing the tasks according to that analysis. Her statements are usually founded on hard data or on first hand experiences, which make them very convincing. Her social skills are excellent and as a friend she manages to keep close contact although her adventurous life takes place in several countries per year. María is very close to her family and enjoys travelling with her siblings and parents. María is an honest, hardworking, innovative and committed woman who focuses her life on long life learning and excellence.
Perla Alejandra Islas Muñoz
María es una excelente profesionista. Es entregada al trabajo y siempre va un paso adelante de lo que la compañía necesita. Su capacidad de escuchar y entender las necesidades de la gente le dan la oportunidad de generar acciones de comunicación enfocadas a las necesidades de la persona y del negocio.
Brigitte Bosshard
I have known María Zubiría since 2007, first as a college classmate and later as a good friend. She proved to be an excellent student with the best grades of all the graduate generation. María´s creativity is always driven by her desire to improve things. As a team player she is good in recognizing people´s strengths and in organizing the tasks according to that analysis. Her statements are usually founded on hard data or on first hand experiences, which make them very convincing. Her social skills are excellent and as a friend she manages to keep close contact although her adventurous life takes place in several countries per year. María is very close to her family and enjoys travelling with her siblings and parents. María is an honest, hardworking, innovative and committed woman who focuses her life on long life learning and excellence.
Perla Alejandra Islas Muñoz
María es una excelente profesionista. Es entregada al trabajo y siempre va un paso adelante de lo que la compañía necesita. Su capacidad de escuchar y entender las necesidades de la gente le dan la oportunidad de generar acciones de comunicación enfocadas a las necesidades de la persona y del negocio.
Brigitte Bosshard
I have known María Zubiría since 2007, first as a college classmate and later as a good friend. She proved to be an excellent student with the best grades of all the graduate generation. María´s creativity is always driven by her desire to improve things. As a team player she is good in recognizing people´s strengths and in organizing the tasks according to that analysis. Her statements are usually founded on hard data or on first hand experiences, which make them very convincing. Her social skills are excellent and as a friend she manages to keep close contact although her adventurous life takes place in several countries per year. María is very close to her family and enjoys travelling with her siblings and parents. María is an honest, hardworking, innovative and committed woman who focuses her life on long life learning and excellence.
Perla Alejandra Islas Muñoz
María es una excelente profesionista. Es entregada al trabajo y siempre va un paso adelante de lo que la compañía necesita. Su capacidad de escuchar y entender las necesidades de la gente le dan la oportunidad de generar acciones de comunicación enfocadas a las necesidades de la persona y del negocio.
Experience
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Sordo Madaleno
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Mexico
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Architecture and Planning
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100 - 200 Employee
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Employee Experience and Internal Communications Manager
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Aug 2019 - Present
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Accenture Nordics
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IT Services and IT Consulting
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500 - 600 Employee
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Inclusion and Diversity Nordics (Temporal)
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Aug 2018 - Dec 2018
Designing and implementing strategies to foster inclusion across Nordic focusing on gender, cross cultural diversity, mental health, sexual orientation and gender identity & expression. Developing internal communication campaigns. Driving change in a fast-paced environment. KPI´s management and analysis. Cross-cultural diversity training design and delivery Designing and implementing strategies to foster inclusion across Nordic focusing on gender, cross cultural diversity, mental health, sexual orientation and gender identity & expression. Developing internal communication campaigns. Driving change in a fast-paced environment. KPI´s management and analysis. Cross-cultural diversity training design and delivery
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Havas Media Group
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United States
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Advertising Services
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700 & Above Employee
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Engagement, Internal Communication, CSR and Training
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Nov 2015 - Jul 2017
Creation of internal communication strategy including campaigns and management of communication tools and channels. Building an employee engagement strategy and action plans improving engagement by 7% in Mexico through different integration events. Development of CSR strategy and volunteer network positioning the company with different stakeholders and creating strong alliances. Implementing and improving the engagement survey. Creation of talent management initiatives and identification of key talent. Training needs assessment with departmental head aligned with business goals. Design and delivery of training and onboarding courses. Supplier management and negotiation. Budget control and optimization. Development and implementation of training plans with the support of the LMS Saba and e-learning platform “Havas University” improving the assistance rate in 32.9% in eight months and achieving 38.7 average training hours per employee annually. KPI´s management and optimization. Show less
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Coca-Cola FEMSA
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Mexico
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Food and Beverage Services
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700 & Above Employee
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CSR and Internal Communications Specialist for LATAM and Philippines
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Jun 2011 - Dec 2014
Internal communication campaigns and management of communication tools. Engagement initiatives/events based on the needs of employees and their families. Supplier management and budget optimization. Creation of Sustainability Report with GRI A+ certification. Positioning of KOF in the Dow Jones Sustainability Index, first place in “Newsweek Green Ranking”, “Dream Company of the Youth”, amongst others. KPI´s management and consolidation. Public Relations with the government and media. Development of change management strategy in fast growth scenarios. Development of global volunteer activities with strategic partnerships in different countries. Show less
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Education
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2017 - 2019
Koç University
European Master in Psychology of Global Mobility, Diversity and Inclusion in Society, Psychology -
2013 - 2016
EGADE Business School (Instituto Tecnológico y de Estudios Superiores de Monterrey)
Master in Marketing, 95 -
2012 -
Universidad Anáhuac Campus Norte
Diploma on Social Responsibility -
2007 - 2011
Tecnológico de Monterrey
Bachelor in Organizational Psychology, 98
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