创新业务项目副总监

• Dec 2020 - Present

1. In charge of building ice cream business from scratch as one of future growth engines 2. Initiated and implemented multiple major creative trade marketing campaigns to create buzz for Heytea FMCG in offline channels 3. Pioneered in setting up Heytea FMCG way of working, including sales target formulation, new product launch streamlining, regular performance review, etc. 1. In charge of building ice cream business from scratch as one of future growth engines 2. Initiated and implemented multiple major creative trade marketing campaigns to create buzz for Heytea FMCG in offline channels 3. Pioneered in setting up Heytea FMCG way of working, including sales target formulation, new product launch streamlining, regular performance review, etc.

BD+I&R manager

• Feb 2020 - Nov 2020

Strategy & Business Development - Project Manager

• Sep 2016 - Jan 2020

- Constantly reviewed strategic directions of group and different businesses to ensure competitive edge of group within China Food & Beverage market- Led strategic projects within organization on streamlining sales structure, new product development for key business units, validation of key channel opportunities, etc.- Participated as a key member in initiating new business development opportunities, e.g. working with start-ups to drive innovation and renovation, negotiating with external partners on establishing strategic cooperations, etc.- Engaged in screening and assessment of potential deal targets- Monitored industry trends and engaged in routine business intelligence updates for management team Show less

Strategy - Senior Associate

• Oct 2013 - Aug 2016

Worked in different projects covering various industries which includes but are not limited to: --Urban planning (Strategy) --Big data implementation (Organization Design) --Socia Media Sentiment Analysis (Product Design) --Hospital Investment (Commercial Due Diligence and Business Planning) --Auto Finance (Business Planning) --Energy Services (Business Planning) --Cross-border E-Commerce (Commercial Due Diligence) Specific roles and responsibilities within projects may include but are not limited to: --Independently conduct research, cold/warm calls to collect statistics needed for projects; --Took part in face-to-face interviews with clients/targets to discuss and agree on key issues and potential solutions for projects; --Independently compile the whole market study, parts of feasibility study and strategy advice chapters for delieverables to clients; etc. Show less

Business Analyst

• Mar 2012 - Aug 2012

Participated in 5+ consulting/training projects for key accounts in FMCG/retail industries, focusing on providing sales/marketing consultancy, including market entry analysis, M&A study, campaign design, target screening, etc. Participated in 5+ consulting/training projects for key accounts in FMCG/retail industries, focusing on providing sales/marketing consultancy, including market entry analysis, M&A study, campaign design, target screening, etc.