Administrative Assistant

• Apr 2023 - Present

· Organizing complex travel arrangements for executives and team members. · Managing social media accounts and online presence for the label's artists. · Coordinating and supporting photo shoots for label's artists. · Creating professional press kits and electronic press kits (EPKs). · Develop and implement effective digital marketing strategies for the label's artists. · Accompanying artists to press junkets and interviews, providing support and guidance throughout the process. · Negotiating and managing campaigns such as promotional emails, website banner ads, blog ads, and interviews, and supervising their implementation for maximum impact. Show less

Manager

• Jun 2020 - Apr 2023

Marketing Business Development

• Dec 2019 - Apr 2020

Identified potential markets and market segments with desired customers and gaps for optimum product demand. Created proposals for service and product strategies based on marketing data. Kept marketing team informed of latest analytics and metrics through regular reporting. Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures. Identified potential markets and market segments with desired customers and gaps for optimum product demand. Created proposals for service and product strategies based on marketing data. Kept marketing team informed of latest analytics and metrics through regular reporting. Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

Marketing Coordinator

• Apr 2017 - Feb 2019

Planning and execution of digital strategies for music launches. Coordinated marketing events for showcasing product and service offerings. Created and implemented social media strategy across multiple platforms to increase viewership and interaction with industry professionals. Monitored budgets by comparing and analyzing actual results with plans and forecasts. Coordinated TV programs and events. Managed social media accounts for the label's artists, resulting in increased online presence. Assisted in organizing and coordinating photo shoots for the label's artists. Developed press kits and electronic press kits (EPKs) for the label's artists, enhancing their professional image. Show less

Social Media Marketing Intern

• Jan 2017 - Apr 2017

Created compelling digital content and designed innovative campaigns to enhance brand engagement. Generated high-quality posts and shared them on the social media pages of Label artists. Scheduled content for optimal publication on social media platforms to reach maximum audience. Analyzed metrics to evaluate the effectiveness of marketing campaigns and made data-driven decisions. Developed innovative ideas to attract followers and improve user engagement. Collaborated closely with marketing, advertising, and management teams to plan campaigns with strategic timing and maximum impact. Ensured that the social media channels of artists were updated and aligned with the current marketing campaign. Show less

Administrative Assistant

• Jan 2013 - Apr 2015

- Managed scheduling, inventory control, and training of staff. - Managing social media accounts and online presence - Oversaw financial management, including budgeting, accounting, and payroll activities. - Motivated and evaluated personnel to improve performance and achieve goals. - Coordinated event logistics, including venue selection, guest lists, catering, and timelines. - Managed scheduling, inventory control, and training of staff. - Managing social media accounts and online presence - Oversaw financial management, including budgeting, accounting, and payroll activities. - Motivated and evaluated personnel to improve performance and achieve goals. - Coordinated event logistics, including venue selection, guest lists, catering, and timelines.