Experience

Helen of Troy

• United States
• Manufacturing
• 700 & Above Employee

• EMEA Brand Manager OXO at Helen of Troy

  • Mar 2019 - Present

• Associate Brand Manager Haircare and Beauty Care EMEA

  • Jul 2014 - Present

  • Develop and implement the 3-Year Strategic Plan and the Annual Marketing Plan for REVLON electrical beauty appliance categories. • Develop New Product Launch programmes and packaging projects liaising with other relevant functions• Develop campaigns managing communication agencies and launch toolkits to support key product introductions• Develop NPV calculations to assess the profitability of new product introductions and manage brand and category budget• Drive Competitive Intelligence, constantly assessing and analyzing market, brand and consumer dynamics data to support the management of the portfolio Show less

• Trade Marketing Associate Manager Health & Home Appliances

  • Jul 2008 - Jul 2014

  • Develop and execute all programmes designed to increase presence and visibility in-store (POS materials and communication in-store)• Coordinate advertising and design agency • Support and liaise with Brand Managers on product launch tool-kit development• Liaise closely and regularly with the Sales Team to generate relevant Trade materials (training modules, sell sheets, price list, product catalogues, brochures)• Event Management for trade and consumer shows across Europe• Successfully project managed the company website development and on-line communication strategy Show less

• Customer Service Supervisor EMEA

  • Jul 2006 - Jun 2008

  • Organise on time order deliveries, manage entering price lists and invoicing process for Iberia, Italy and Greece• Provide correct support to Sales’ team such as data sheets, listings and offers• Manage shutdown project of two warehouses in Europe