Maria Sivkova

Managing Director at Conversion Century
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Contact Information
us****@****om
(386) 825-5501
Location
Sofia, Sofia City, Bulgaria, BG
Languages
  • English Full professional proficiency

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Credentials

  • SEO Audit - Find & Fix The Most Common SEO Issues On A Site
    Udemy
    Feb, 2022
    - Nov, 2024
  • Technical SEO
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Local SEO
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Tools: SEO
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Advanced SEO: Developing an SEO-Friendly Website
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Google Analytics Essential Training
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • SEO: Link Building in Depth
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Content Marketing
    HubSpot
    Sep, 2020
    - Nov, 2024
  • IELTS
    Cambridge Assessment International Education

Experience

    • Bulgaria
    • Marketing Services
    • 1 - 100 Employee
    • Managing Director
      • Apr 2022 - Present

    • SEO Strategist
      • Apr 2021 - Mar 2022

    • Digital Marketing Specialist
      • May 2020 - May 2021

      Conversion Century is a full-service online marketing agency offering a wide range of solutions such as Web Development, Link Building, SEO, Content marketing, etc. and working with clients from various sectors (Cosmetics, Automotive, Fashion, Food, etc.). As a Digital Marketing Specialist at Conversion Century, some of my main responsibilities are: * Industry analysis and competitor research* Website optimisation and keyword research * Offering SEO friendly practices for better website performance* Link building- keeping in touch with clients and potential partners* Planning suitable articles for content marketing* Ad-hoc tasks Show less

    • Bulgaria
    • Think Tanks
    • Analyst and Digital Consultant
      • Jul 2020 - Oct 2020

      Millennium Club connects young and ambitious Bulgarians who pursue their dreams all over the world. As part of the team, I was able to communicate and share ideas with many successful Bulgarians. Some of my responsibilities as an Analyst and Digital Consultant were: * Worked on a new and optimised sponsorship package * Created a report on "Women in Business" and gave ideas on how to support women in Bulgaria * Worked on a project which aims to support Bulgarian culture and art * Created a social media strategy for Instagram, Facebook, LinkedIn together with other interns * Was daily supervised by the board members currently placed on positions at European Central Bank, The World Bank, Robert Bird Group, etc. Show less

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Junior Specialist People and Culture ( Human Resources)
      • May 2019 - Sep 2019

      Being part of the People and Culture team in Philip Morris Bulgaria, I had the following responsibilities: * Took part in the planning, announcement, pre-selection, interviewing, and selection of candidates for the 2019 Inkompass internship program * Coordinated the integration and orientation of newcomers * Supported the processes of employment, benefits enrolment, and designing training programs for new staff members * Participated in the implementation of new employer branding visuals * Assisted in the organization of job fairs and other special recruiting events Show less

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2018 - Nov 2018

      Philip Morris International is one of the world’s biggest cigarette companies, having some of the most popular and successful brands. As the company builds its future on smoke-free products and changes its whole philosophy of operating, the time I have spent in PMBG was very dynamic and needed fast adaptation to the changing environment. As a Marketing Intern, some of my main responsibilities were: * Assisted in the development and organization of brand communication deployment in retail; * Fast Forward projects implementation and analyzation; * Participated in the organization and evaluation of bidding processes; * Took part in the development of internal and external marketing projects Show less

Education

  • American University in Bulgaria
    Bachelor of Business Administration || Bachelor of Journalism & Mass Communication;, Business, Management, Marketing, and Related Support Services
    2017 - 2021
  • Maths and Science High School
    High School Diploma, Mathematics and Computer Science
    2012 - 2017
  • University of Sussex
    Summer School, Public Speaking and Consumer Behaviour
    2016 - 2016

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