Maria Sinopoli Spain

Director Marketing Communications at Table to Table
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Location
New York City Metropolitan Area

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Donna Siclari

Maria always comes to the table with ideas and thoughts on how to take projects to the next level. She is an incredible thinker and creative marketer. She will always help and pitch in. And she’s fun to work with – she’ll keep you smiling as you get the job done!

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Credentials

  • Search Engine Optimization: Practical Marketing with Google, Bing and Yahoo
    Stanford Continuing Studies
    May, 2020
    - Sep, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director Marketing Communications
      • Jul 2021 - Present

      Elevate brand visibility and messaging strategy through email marketing, social media, public relations, and development campaigns. Elevate brand visibility and messaging strategy through email marketing, social media, public relations, and development campaigns.

    • Principal Owner
      • Sep 2008 - Present

      I work with a wide range of notable organizations, partnering with C-Suite management to develop powerful marketing communications strategies designed to grow brands and businesses as well as inform, educate and engage employees. As an experienced consultant, I quickly assess client needs and move the needle to offer impact. The needs vary from one organization to the next, so I am adept at seamlessly pivoting accordingly. I believe in growing your audience through meaningful messaging that is delivered via strategically targeting marketing channels designed to engage, inform and convert. With a watchful eye, metrics are evaluated, and efforts are calibrated. Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Corporate Marketing Group, Director of Brand Management
      • Apr 2005 - Sep 2008

      • Built the Scholastic brand among parents, teachers and kids— while ensuring brand consistency.• Oversaw corporate initiatives to drive brand awareness and revenue, including parent segmentation research. Results: Spearheaded literacy partnerships with Target and the NBA and leveraged partner assets to build the brand, garnering millions of incremental impressions. Maximized celebrity events i.e. NBA All Stars Weekend.

    • Director of Marketing, Entertainment Division
      • Aug 2001 - Apr 2005

      • Created strategic trade and consumer marketing plans for award-winning media franchises.• Developed integrated campaigns with broadcast partners (HBO, PBS, TLC).• Managed budgets and conducted quarterly reporting.Results: • Successfully launched and implemented marcom strategies for numerous top-rated animated TV series for kids as well as the theatrical debut of The Clifford Movie.• Managed external vendors and public relations and advertising agencies, resulting in press coverage in national consumer and trade media outlets. • Oversaw the presence of the brand portfoilio at major trade shows and industry events. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Director Communications
      • 1994 - 2000

      Oversaw the communications strategy for a variety of lines of business, including Corporate Social Responsibility. Lead and orchestrated cross divisional messaging, including B2B and B2C. Oversaw the communications strategy for a variety of lines of business, including Corporate Social Responsibility. Lead and orchestrated cross divisional messaging, including B2B and B2C.

Education

  • Kent State University
    Bachelors, Journalism, English Minor

Community

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