Maria Samoili
Marketing Executive at Cube RM- Claim this Profile
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Bio
Experience
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Cube RM
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Switzerland
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Software Development
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1 - 100 Employee
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Marketing Executive
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Jul 2021 - Present
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Feel Therapeutics
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United States
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Mental Health Care
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1 - 100 Employee
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Associate Marketing Manager
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Mar 2020 - Jul 2021
Planning, developing and managing digital marketing campaigns for the brand (Facebook, Instagram, LinkedIN, Twitter advertising) and setting up the proper tracking tools to monitor their effectiveness & impact and/or optimize accordingly. Identifying target audiences across digital channels, analyzing customer insights and exploring the digital health-tech landscape. Creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights for future campaign development (Google Analytics, Facebook Analytics). Managing social media accounts, crafting and posting compelling content around health technology, digital biomarkers and mental health. Planning and execution of email marketing campaigns through Mailchimp (or other email marketing software) to establish direct contact with potential leads (health plans, employers, insurance companies, pharmaceuticals, journalists). Managing website content through cms platforms (Wordpress, Webflow). Execute day to day activities that are necessary to follow up, implement and ensure the quality of all media campaigns. Show less
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Web Future
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Information Technology & Services
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1 - 100 Employee
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Online Marketing Consultant
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Apr 2017 - Mar 2020
Online Marketing Supervisor | Social Media | Email Marketing | PPC Ads Client management across a range of accounts | Driving relevant traffic, engagement and sales from the social network presence. Creating engaging content appropriate for specific networks - spreading both the brand and the content. Supporting multiple Social Channels including Facebook - Instagram - LinkedIn. Creating - Sending Out - Reporting for email / newsletter campaigns using platforms like Mailchimp - GetResponse - Moosend - Sendgrid. Coordinating Influencer Relations Website Management for various projects: developping and / or updating content on Wordpress or Custom CMS. Reporting and analyzing Social & Paid activity using Google Anaytics, Facebook Analytics and other relevant platforms (Similar Web etc) Managing paid advertising campaigns like Facebook Ads - Google Ads - LinkedIn Ads. Managing day to day tasks across a range of projects / campaigns. Show less
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IVF Athens Center
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Greece
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Medical Practices
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1 - 100 Employee
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Marketing Coordinator
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Sep 2015 - Mar 2017
Overseeing Social Media and Internet marketing efforts, managing social networking pages and analyzing their effectiveness. Promoting services to doctors and patients through client management, public relations initiatives & events. Developing relevant content including scientific articles, press releases, and magazine articles. Coordinating & delivering email campaigns to engage new and manage existing clients-patients. Website content development & new microsite content development, monitoring Google Analytics & Keyword optimization. Promoting Medical Tourism initiatives through digital & PR efforts. Liaising with potential clients internationally on an on-going basis to resolve any queries. Authoring and/or co-authoring articles for publication. Assisting IVF Conferences. Preparing / Assisting in Powerpoint Presentations for medical conferences. Participating in company's day-to-day structure and activities. Show less
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Stem-Health Hellas S.A.
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Greece
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Biotechnology Research
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Scientific Consultant
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Oct 2014 - Sep 2015
Served as Medical Representative and key point of contact between Stem Health Hellas and healthcare professionals (obstetricians / gynaecologists) to promote product awareness, present new products, and introduce services and treatment options provided in Mitera and Lito Maternity hospitals located in Athens, Greece. Worked as part of a dynamic sales team and managed an extensive list of clients. Responsible for website optimization and management of social media accounts. Served as Medical Representative and key point of contact between Stem Health Hellas and healthcare professionals (obstetricians / gynaecologists) to promote product awareness, present new products, and introduce services and treatment options provided in Mitera and Lito Maternity hospitals located in Athens, Greece. Worked as part of a dynamic sales team and managed an extensive list of clients. Responsible for website optimization and management of social media accounts.
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Grandpharmacy
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United States
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Personal Care Product Manufacturing
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Social Media & Digital Marketing Assistant
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Nov 2013 - Sep 2014
Developed specific social content (photos/videos/articles) resulting in optimum keyword-relevant searches, resulting in increased online presence and organic ranking. Collaborated with SEO executive to implement monthly Adwords campaigns designed to optimize conversion rates. Managed the blogging for Grandpharmacy.blogspot.gr. Created and published content (articles, photos, videos) for Grandpharmacy’s Facebook, Google+, and Twitter accounts. Served as Search Engine Optimization (SEO) Assistant/Content Manager for Grandpharmacy.gr, performing Link Building and Monitoring Google Analytics. Assisted in Google Adwords Campaigns, managing content such as products,banners, and texts. Served as Customer Service representative/liaison communicating with clients and sales representatives. Show less
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Hellenic Pasteur Institute
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Biotechnology Research
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100 - 200 Employee
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Trainee/Research assistant
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2009 - 2012
Conducted practical/internship work as part of my BSc Degree Dissertation on the development of an immunological assay (Sandwich Elisa) to detect a protein called Hepcidin in human serum. Assisting research based mainly on purification of proteins and antibodies,in vitro techniques (western blot, ELISA assay, cell culture, affinity chromatography, SDS-page, PCR, Monoclonal Antibodies from combinatorial libraries, biopanning) Laboratory of Molecular Biology and Immunobiotechnology, Hellenic Pasteur Institute (Athens, Greece) Show less
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Education
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Growth Hacking Academy
Growth Hacking / Marketing Certificate -
University of Brighton
MSc Marketing (Branding and Communications), Marketing -
Ethnikon kai Kapodistriakon Panepistimion Athinon
Bachelor of Science (BS), Biology, General