Maria Roa

Marketing Communications and Events Manager at Vistatec
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Elementary proficiency

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José Sela

Ha sido un placer colaborar con Maria en su etapa de Mateo&Co. Es increible lo que lograron crear, lástima que los políticos se lo cargaran

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Credentials

  • ThePowerDigitalMarketing
    ThePowerMBA
    Mar, 2021
    - Nov, 2024

Experience

  • Vistatec
    • Ireland
    • Translation and Localization
    • 300 - 400 Employee
    • Marketing Communications and Events Manager
      • Sep 2021 - Present

      • Responsible for end-to-end event management. • Coordination and management of public relations activities. • Collaboration with stakeholders. • Brand management and awareness. • Responsible for end-to-end event management. • Coordination and management of public relations activities. • Collaboration with stakeholders. • Brand management and awareness.

  • VistaTalks
    • Ireland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Co-Host
      • Sep 2021 - Present

      VistaTalks is a leading industry podcast focused on interesting discussions with interesting people from around the world. Interviews and discussions are available on all leading podcast apps and platforms including Spotify, Apple Podcasts, Google Podcasts and YouTube VistaTalks is a leading industry podcast focused on interesting discussions with interesting people from around the world. Interviews and discussions are available on all leading podcast apps and platforms including Spotify, Apple Podcasts, Google Podcasts and YouTube

  • Think Global Forum
    • Ireland
    • International Trade and Development
    • Director of Communications
      • Sep 2021 - Present

      The Think Global Forum is a community of global individuals, including forum participants, industry experts, speakers, and Forum Executives. The Think Global Forum is designed to provide insights and thought leadership in the context of Technology, Travel, Manufacturing, Life Sciences, Retail, eCommerce and a growing number of sectors around the world. The forum offers keen insights into the here and now and, most importantly, the future. Each of these forums consists of a panel of industry-leading executives with specialist sector knowledge. Events are held throughout the year where guests get to network with other Think Global Forum members and listen to leading industry speakers. Each of the individual forums has appointed Forum Executives who meet in a boardroom-style setting, typically directly after the forum events, to discuss agenda topics specific to their respective forum. Show less

  • Vozitel
    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • May 2018 - Mar 2021

      • Creation, management and supervision of a new Marketing operational plan for the company. • Creation of a data base with potential customers to activate emailing campaigns. • Development of a new image and commercial tools for the company such as emailings, sales presentations, flyers for events… • Creation of a company LinkedIn account and contents generation. • Searching and investigating the most important events in the sector to participate and gain some brand image and new clients. • Designing product usage manuals for customers. • Developing the new website, design, content and SEO. Show less

  • Mateo&co
    • Spain
    • Marketing Services
    • 1 - 100 Employee
    • Marketing & Events Manager
      • Oct 2014 - Jun 2017

      • Marketing and production budget control. • Management and design of all events and marketing plans for the agency and its clients. • Social Networks administration. • Managing and production of MadrEAT (the largest street food market in Spain), including the commercial part of it. • Designing and managing of the space "The Office", created for Grant Achatz (***) pop up restaurant in Madrid. • Management of events for clients such as McDonalds, Heineken, Lidl, etc. • Public Relations. Show less

  • S MODA
    • Spain
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing & Events Manager
      • Dec 2011 - May 2014

      • Execution of the strategic marketing plan for the Magazine in its first 3 years of launching. • Organization and coordination of all brand events with advertisers, with readers and fashion brands. • Management of advertising plans including budget control and coordination with the agencies. • Social Networks Control and Web Analytics. (Google, Omniture, Comscore) • Coordination, together with Madrid’s town hall, of the Project “SModa Sunday Shopping” which promoted the opening of small commerce on Sundays in Madrid Center. Show less

  • PRISA
    • Spain
    • Media Production
    • 400 - 500 Employee
    • Product Manager for El País and Diario AS
      • Jul 2007 - Apr 2011

      • Definition and implementation of the marketing plan within the promotional area. • Definition of the promotional policy with the department. • Selection of promotional products depending on the objectives set. • Coordination of the product mix in conjunction with the distribution and financial area. • Coordination of the communication activity and external agencies (advertising and media planning). • Control and management of the budget of each promotion. • Analysis of the profitability of the activities carried out. Show less

  • Unidad Editorial
    • Spain
    • Media Production
    • 500 - 600 Employee
    • PRODUCT MANAGER EL MUNDO
      • Jan 2004 - Mar 2007

      MARKETNG PROMOCIONA (8/2004-3/2007) • Selección de los productos más idóneos para atraer la atención de nuestro público objetivo hacia el periódico. • Estudios de mercado y del público objetivo. • Coordinación del proyecto: producción, diseño, campañas de TV, radio y prensa. • Diseño de las campañas creativas. • Selección del plan de medios. MARKETING EDITORIAL (1/2004-8/2004) • Organización de campañas publicitarias para los suplementos del grupo (LA LUNA DE METRÓPOLI, EL CULTURAL, MAGAZINE, etc) • Áctividades de patrocinio de espectáculos y eventos. • Control de presupuestos. • Relaciones con las agencias creativas, productores y distribuidores. Show less

  • TELEFÓNICA PUBLICIDAD E INFORMACIÓN (TPI)
    • Madrid Area, Spain
    • Asistente de Alianzas y Márketing en Internet
      • Jan 2001 - Jun 2001

      • Coordinación de las acciones de selección, captación, negociación y control de los acuerdos para la generación de ingresos e incremento de la visibilidad multicanal de los clientes de TPI. Algunos de los partners incluyen: Ya.com, Lycos.es, Elmundo.es y Telefónica móviles. • Coordinación de las investigaciones de mercado en Internet y toma de decisiones sobre la creación potencial de nuevos canales en www.paginasamarillas.es • Coordinación de las acciones de selección, captación, negociación y control de los acuerdos para la generación de ingresos e incremento de la visibilidad multicanal de los clientes de TPI. Algunos de los partners incluyen: Ya.com, Lycos.es, Elmundo.es y Telefónica móviles. • Coordinación de las investigaciones de mercado en Internet y toma de decisiones sobre la creación potencial de nuevos canales en www.paginasamarillas.es

Education

  • ThePowerMBA
    Programa The Power MBA Digital Marketing, Marketing Expert
    2021 - 2021
  • Richmond, The American International University in London
    Bacherlor in Business Administration, Marketing Mayor
    2000 - 2002
  • VERMOND BUSINESS SCHOOL
    BACHELOR IN MAREKTING AND ADVERTISING, Marketing Mayor
    1998 - 2002

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