Experience

Clientshare

• United Kingdom
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2022 - 1 year 6 months

  London, England, United Kingdom



eola

• Renewable Energy Semiconductor Manufacturing

• Head of Marketing

  • May 2019 - Jun 2022

  London, United Kingdom At eola, a SaaS platform for activity and experience businesses, I was the first marketing hire and responsibilities included; • As part of the heads team, develop the company identity, direction, culture and values • Build and manage the marketing team and strategy • Create and develop the brand identity and awareness • Drive b2b lead generation and growth • Build organic b2c channels for the eola experience marketplace • Work closely with the other commercial teams to… Show more At eola, a SaaS platform for activity and experience businesses, I was the first marketing hire and responsibilities included; • As part of the heads team, develop the company identity, direction, culture and values • Build and manage the marketing team and strategy • Create and develop the brand identity and awareness • Drive b2b lead generation and growth • Build organic b2c channels for the eola experience marketplace • Work closely with the other commercial teams to increase conversion and retention • Work closely with the product and tech teams to launch new features, and increase adaptations of new releases Show less



Bobtrade

• United Kingdom
• Construction
• 1 - 100 Employee

• Head of Marketing and Communications

  • Dec 2017 - May 2019

  London, United Kingdom As part of the senior management team at Bobtrade, I was responsible for building and leading the marketing and communications department and team, while also being part of the management of operations. • Build Bobtrade's brand identity, marketing, sales and communications strategy • Be part of the daily operations of the entire commercial team • Lead fundraising efforts and investor relations together with CEO • Plan the structure of, acquire, and manage Bobtrade’s marketing and… Show more As part of the senior management team at Bobtrade, I was responsible for building and leading the marketing and communications department and team, while also being part of the management of operations. • Build Bobtrade's brand identity, marketing, sales and communications strategy • Be part of the daily operations of the entire commercial team • Lead fundraising efforts and investor relations together with CEO • Plan the structure of, acquire, and manage Bobtrade’s marketing and communications team • Use 360 marketing and communications activities to drive brand awareness, lead generation and adaptation for the Bobtrade b2b marketplace • Grow audiences and high engagement for the Bobtrade brand and increase brand recognition • Develop and maintain a highly metrics driven approach for the commercial teams • Focus on growth hacking through testing and experimentation approach Show less



Reactoo

• United Kingdom
• Embedded Software Products
• 1 - 100 Employee

• Head Of Marketing

  • May 2017 - Nov 2017

  London, United Kingdom Responsible for marketing, content and growth at Reactoo, building marketing strategies, growth hacking techniques, optimising user experience and increasing installs & retention • Definition and execution of marketing and growth strategy focusing on installs & retention • User acquisition campaign planning, management and reporting • Retention strategy and execution, audience development and community management • Content sourcing, editing and creation • Social media… Show more Responsible for marketing, content and growth at Reactoo, building marketing strategies, growth hacking techniques, optimising user experience and increasing installs & retention • Definition and execution of marketing and growth strategy focusing on installs & retention • User acquisition campaign planning, management and reporting • Retention strategy and execution, audience development and community management • Content sourcing, editing and creation • Social media management and content marketing • Planning and pitching strategic partnership opportunities • Definition and execution of collab campaigns with brands • Influencer marketing campaign management and brand ambassador building • Support with investor relations communications • Crisis management Show less



BuzzMyVideos

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing and Communications Manager

  • Feb 2016 - May 2017

  London, United Kingdom As BuzzMyVideos first marketing and communications hire I'm responsible for creating and building both the strategy and structure for the department, working efficiently with all the global and local teams to develop the most effective activities. • Definition and execution of marketing and communication strategy at local and global level • Definition and execution of corporate branding strategy • Definition and execution or PR strategy (globally and locally) • Event strategy and… Show more As BuzzMyVideos first marketing and communications hire I'm responsible for creating and building both the strategy and structure for the department, working efficiently with all the global and local teams to develop the most effective activities. • Definition and execution of marketing and communication strategy at local and global level • Definition and execution of corporate branding strategy • Definition and execution or PR strategy (globally and locally) • Event strategy and management • Support cross-functional teams in target setting based on analytical structured plan • Launch new services and products to the market (globally and locally) • Create and execute innovative community building activities with Creators • Create and execute innovative one to one/one to many activities with Brands • Customer acquisition & retention management • Brand management and leading the brand creation processes of new sub brands • Definition and execution of long-term product marketing strategy • Definition of social media marketing strategy and content plan across all brands and platforms • Crisis management strategy and preparation of crisis communications • Support and develop investor relations communications, market research and reports Show less



Rightster (now Brave Bison)

• Global Marketing & Communications Manager

  • Jan 2015 - Jan 2016

  London, United Kingdom Heading the marketing and communications department, working with all areas across the global market. • Developing and executing Rightster’s global marketing & communications strategy • Managing external PR agencies in multiple territories to develop highly effective and measurable media • The planning and delivery of Rightster’s global social media activity to drive awareness and engagement • Event strategy, planning and execution for Rightster across all teams and territories… Show more Heading the marketing and communications department, working with all areas across the global market. • Developing and executing Rightster’s global marketing & communications strategy • Managing external PR agencies in multiple territories to develop highly effective and measurable media • The planning and delivery of Rightster’s global social media activity to drive awareness and engagement • Event strategy, planning and execution for Rightster across all teams and territories • Product marketing and supporting the development of new product lines • Redeveloping the corporate website and on-going delivery of content • Redefining Rightster’s brand messaging, proposition and visual branding • Supporting the creation and design of collateral marketing material, media packs etc. • Managing the marketing and communications budget forecast and spending reports • Crisis management, including facilitating the creation of press releases, holding statements and Q&As • Investor relations support focusing specifically on reporting interim results to the City Show less



Viral Spiral

• Entertainment Providers
• 1 - 100 Employee

• Marketing Executive

  • Jan 2014 - Apr 2015

  London, United Kingdom As the first marketing hire my responsibility included the development of the marketing strategy and structure. • Brand management, including creating, developing and maintaining a strong cohesive brand identity for the main brand and two sub-brands. • Develop and execute digital marketing strategy and management across all relevant platforms • Creation of marketing collateral, including decks, presentations, showreels, event materials etc • Event management and planning, including… Show more As the first marketing hire my responsibility included the development of the marketing strategy and structure. • Brand management, including creating, developing and maintaining a strong cohesive brand identity for the main brand and two sub-brands. • Develop and execute digital marketing strategy and management across all relevant platforms • Creation of marketing collateral, including decks, presentations, showreels, event materials etc • Event management and planning, including identifying and organising conferences and industry events. • Managing a team of 2-3 interns, varying over time. Show less



BOB

• 200 - 300 Employee

• Sales

  • Sep 2010 - Aug 2013

  Malmo, Sweden



Insight

• Poland
• Business Consulting and Services
• 1 - 100 Employee

• Deputy Store Manager

  • Jun 2009 - Sep 2010

  Höllviken, Sweden



Näsets Video & Spel

• Deputy Store Manager

  • Jun 2007 - Jun 2009

  Höllviken, Sweden



Nästets Video & Spel

• Shop Assistant

  • Aug 2001 - Jun 2007

  Höllviken, Sweden