Experience

Mawja
• Libya
• Advertising Services
• 1 - 100 Employee
• Director Of Strategic Communications

  • Apr 2021 - Present


Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Manager

  • Dec 2015 - Present

  Fully responsible for day-to-day business, including: - Financial management of the assigned accounts - Mentoring team members and managing projects locally and across the wider Edelman network - Providing ongoing PR advisory and developing annual communication plans - Drafting key messages, managing Press Office, Media Relations and Media Fam Trips - Hosting Messaging and Strategy Workshops as well as Media Training - Writing and promoting content through paid, earned and owned media - Designing and implementing internal and external stakeholder engagement programs - Contributing to Executive Profiling as well as Crisis Communications Client portfolio: Department of Tourism and Commerce Marketing (global account lead for Dubai Business Events) | TECOM Group (Dubai Science Park, Dubai Knowledge Park, Dubai International Academic City) | Dubai Properties Group | Majid Al Futtaim | Miral Asset Management | Dubai Airports | Cigna SAICO Show less


Dubai Properties
• United Arab Emirates
• Real Estate
• PR & Communications Manager

  • Jul 2017 - Aug 2021


APCO Worldwide

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consultant

  • Nov 2013 - Dec 2015

  Reporting to the Senior Director, Arab region, my role was split into 30% Client Servicing and 70% Business Development with key responsibilities including market studies, research, strategy development and stakeholder mapping. As such, I lived my passion in managing the competitive bidding process from RFI response to resourcing, preparing and delivering submissions and co-created a strategic ‘winning bid-formula’ with London-based Executive Director EMEA and Global Chair of Food & Consumer Products practice, Stephanie Lvovich. I also conducted New Business and Pitch Presentation training sessions for all levels of company staff in the Arab region and remained integral at all levels to ensure that our office entered and retained the agency's top three performing areas with 20% revenue growth year over year, rising from $8.53 million in 2013 to $10.28 million in 2014.Client Servicing- BlackBerry: Part of a global assignment, I contributed to corporate reputation management, product launches, and external communications in the Arab region- BASF: Rolled out 2015 anniversary campaign, 'Creating Chemistry' with children at the Etisalat Dubai Kids Run and other stakeholders across the Middle East- Noor Bank: Worked closely with a key member of APCO Worldwide’s International Advisory Council and company vice chairman, as well as the Arab region's Senior Director, Strategy to expand PR mandate and develop the award-winning Financial PR campaign around Noor Bank's rebranding (2015) - Diaverum: Built a 360° external communication strategy for the expansion of Europe's largest independent dialysis clinic operator in Saudi Arabia- Apple: Supported the company's public affairs division with monthly intelligence reports informing about relevant developments and industry news Show less

• Associate Consultant

  • Nov 2013 - May 2015

  I joined APCO Worlwide in 2013 and took over the new business function while the head of the department went on maternity leave at the beginning of 2014. Accounts successfully pitched and worked on include Damas | twofour54 | Meraas | Masdar | Etisalat | Abu Dhabi National Exhibition Centre (ADNEC) | The Sheikh Zayed Prize for Pioneering Innovations in Agriculture | National Centre of Meteorology and Seismology (NCMS) | Landmark Group KSA | Dubai World Central (part of the assignment was the rebranding campaign around Dubai South) | Arab Strategy Forum | Dubai International Financial Centre (DIFC) | ThermoFisher | Mars Show less



BPG Group

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Business Development Manager

  • Jun 2012 - Oct 2013

  Straight from joining BPG group mid 2012, I was able to identify with the core values of the agency - seamlessly delivering specialist and integrated marketing solutions to a wide range of international, regional and local clientele. Part of my role, I led a team of six, reporting directly to the General Manager, BPG | bates, and successfully integrated BPG's specialist business units - comprising of Advertising, Activation, Public Relations, Branding and Design, Media Asset Management, Healthcare and Digital Marketing - on a variety of retained and project-based assignments including: - SEHA (Absher Project 2012) - Baniyas | Bawabat Al Sharq Mall (Launch 2012) - HAAD (Car Seat Safety | Safety in the Heat Project 2012/13) - Marina Mall (Annual Marketing Activities incl. Social Media and Digital re-positioning) - IHG Corporate | MENA properties (InterCon Riyadh re-launch 2013) - Dusit Thani Abu Dhabi (360 PR and Marketing campaign around the Pre-Opening, Launch and Positioning of the premier Dusit property in the capital) - EICMP | Camelicious (Branding and Positioning of several new dairy products) - Salem Travel (Revolutionary Corporate Identity project) Show less



The Partnership Advertising

• Advertising Services
• 1 - 100 Employee

• Account & Event Manager

  • May 2010 - Jun 2012

  The Partnership is an international advertising and design agency offering its clients a comprehensive range of creative, strategic and marketing solutions, which ensure our clients get noticed, in the best possible way. Firmly established with offices in Guernsey, Jersey, Dubai and the UK and with a range of awards and commendations under our belt for our work in media, design and event management, the Partnership is the choice for clients looking for a comprehensive solution to their design, marketing, advertising and public relations needs. Accounts worked on incl.: - MOPA (Ministry of Presidential Affairs) - GSK (GlaxoSmithKline) - P&G (Procter & Gamble) - Beiersdorf Key achievements incl.: - Won the golden and bronze award for design and production of a special occasion project at the Dubai International Print Awards 2010. Client = MOPA - Developed a regional in-store activation for GSK, combining the strengths of all its brands to own the consumer healthcare category under one umbrella for the first time in MENA. Show less