Multifamily Consultant. Keynote Speaker. Leadership Coach. Trainer. CPM.

• Jan 2020 - Present

SUPERCHARGE PERFORMANCE I WORK WITH COMPANIES, PEOPLE & TEAMS TO CLEAR THE HURDLES THAT HOLD BACK PERFORMANCE. Discover practical, new strategies that streamline decision-making, simplify processes, and increase cash flow and market share. Honestly, I see too much "mistake management" in the industry. That frustration fuels my innovative, integrated approach based on more than 30 years multifamily leadership experience, that blends strategic market insights with people-centric management operations to deliver a great experience to team members and residents – and optimize cash-flow and value creation for investors. Show less

Chief Strategy Consultant

• 2020 - Feb 2021

President of Property Management

• Nov 2018 - Jun 2020

My role was to set up the management structure, processes & systems, upgrade technology and create brand awareness building the infrastructure to triple of the number of apartments. Set up CRM, reputation management, social media, online & virtual leasing and LMS. New corporate website, career portal and 26 interactive property websites. Hosted first ever annual management conference – followed by annual management & maintenance leadership conference. Developed a product improvement plan with amenity pricing to be more competitive while reducing turns and maximizing rental income. Created a Learning Management System with training for on-boarding and career paths. Show less

Entrepreneur

• 2007 - 2017

Prissy Dog was created for my love of dogs and to help non-profit and no-kill dog rescues. Pet over population advocate & educator talking at schools and events. I built a manufacturing network to create "Mommy & Me" matching belts and collars with leashes. Prissy Dog products were sold from a Multi-level Marketing platform and sold to raise money for shelters at Prissy Dog booths at various events. By giving pets in adoption a pretty collar and leash they feel good and find their "forever home". The goal was to assist non-profit pet rescues by donating 20,000+ collars over 10 years. Show less

Senior Vice President

• Jul 2014 - May 2016

This venture leveraged my market-rate knowledge with a deep understanding of consumer behavior as well as technical and marketing skills. Employing superior customer value through improvement of operating systems, business practices, team member training programs and marketing. Introduced new models and metrics for customer satisfaction and loyalty. Established an organizational platform that provided growth opportunities and talent attraction/retention. This venture leveraged my market-rate knowledge with a deep understanding of consumer behavior as well as technical and marketing skills. Employing superior customer value through improvement of operating systems, business practices, team member training programs and marketing. Introduced new models and metrics for customer satisfaction and loyalty. Established an organizational platform that provided growth opportunities and talent attraction/retention.

Senior Vice President

• Jul 2010 - Oct 2013

The goal here was to improve the quality of life for military families living on base by providing the best customer service and living experience possible. Doing this for 24,000 homes from Alaska to Florida and everywhere between offering thoughtful leadership, attentive services with amazing amenities and programs to help serve military families. Integration of cultural awareness programs, resort style service and best operational practice bestowed the Corvias team as the winner of the 2010, 2011 & 2012 National SatisFacts Residential Company award. Show less

Business Consultant/Senior Vice President

• 2009 - Jul 2010

My assignment was to leverage my multifamily network to launch a new business & products. 1) Web-based user platform for marketing pieces, collateral, signs & banners and promotional items. 2) Produced a suite of templates for website design on a subscription basis. Having a deep understanding of the target market and needs of the end user ignited a successful marketing & sales strategy to gain clients. Attended all state and national conferences & trade shows (sales booth). Worked with leadership and developers to strategically position their properties. LeaseLabs became a part of Real Page. Show less

President of Rentals Division

• Sep 2004 - Jan 2007

This project was to turnaround the rental & senior divisions of HomeStore.com increasing stock value that had plummeted. This included the transformation of product, customer opinion and sales. Developed an award winning marketing strategy, innovative widgets and sales plan that increased market share by 33%. Built an in-house sales & customer support team at corporate headquarters and a 50 member outside sales team. Attended national account engagements, hosted the trade show booth and delivered keynotes at significant industry events. Led the brand transition to Rentnet.com and subsequently MOVE.com. Show less

President

• Oct 2001 - Jun 2004

My responsibility was to launch the new luxury mid-rise & high-rise boutique apartment communities, blend the existing affordable portfolio and create a brand to attract & retain top talent. This encompassed the design, development and lease up of several communities and brand development with niche marketing to compete against national players in the Metro DC market. The results were ahead of absorption physical and economical occupancy with award winning marketing projects. The establishment of an amazingly talented was put in place with the operational tools to support growth. Show less

President

• Jul 1997 - May 2001

My role was to position E&S Ring as an employer of choice and to renovate existing inventory. E&S was privately held, family owned company with multifamily apartments and boat docks in West Los Angeles. Duties included structuring competitive salaries and comp packages, team member retention, and budgets. A successful renovation plan was executed for both apartments and boat marinas. My role was to position E&S Ring as an employer of choice and to renovate existing inventory. E&S was privately held, family owned company with multifamily apartments and boat docks in West Los Angeles. Duties included structuring competitive salaries and comp packages, team member retention, and budgets. A successful renovation plan was executed for both apartments and boat marinas.

Director of Operations

• 1994 - Jun 1997