Head Of Shopper Marketing

• Jan 2021 - Present

Head of Trade Marketing

• Jan 2019 - Nov 2020

HEAD OF TRADE MARKETING Led Trade Marketing Strategy. Managed and developed the overall Trade and Promotional Activation for all Delta Brands and Sales Channels, in line with marketing strategy and sales objectives. Reported to Commercial Director, supporting and enabling executive teams to address initiatives and new strategic approaches to the latest market developments. -Managed 4 Direct Reports: 1 Category Manager, 1 Traditional Trade Manager, 1 Merchadising Administrator, 1 Promotional & Event Manager -Full ownership of annual Trade Marketing Investment Plan & budget -Strategic prioritization for Delta portofolio Brand/ Channel/ Shopper Insight-Habits, in close collaboration with marketing and sales teams -Sole responsibility to develop innovative and targeted activation to support brands’ shares and sales -Analysed business trends across retailers to identify key performance drivers and opportunities -Explored new sales‘ channels, building brand awareness and loyalty (e-kioskys, Intale, Alterlife) -Enhanced branding and visibility strategy in Traditional Trade, creating flagship stores -Led Category management projects for both Modern & Traditional Channel Show less

Trade Marketing Manager

• Jan 2015 - Jan 2019

TRADE MARKETING MANAGER (DELTA, BARBA STATHIS, XRISI ZIMI)Reported to Trade Marketing & Sales Operations Director-Managed 5 direct reports: 2 Category Managers, 1 Traditional Trade Manager 1 Merchadising Administrator, 1 Promotional & Event Manager -Responsible for Commercial Activation in Organized (Modern Trade) and Retail Channel (Traditional) for both Delta Dairy and Barba Stathis categories (Vegetable & Dough) -Developed customer marketing strategies per Channel / Category/ Customer type-Initiated customized plan for Traditional Trade per type of store and shopper’ needs -Performed Category management’ projects for both channels (Traditional & Modern)-Performed quarterly team Reviews with top K.A.s and Sales Force workshops -Initiated merchandising standards (Category) for Traditional Trade (customer size-type/geo) Show less

Trade Marketing Manager (Modern Trade)

• Jan 2012 - Jan 2015

TRADE MARKETING MANAGER - MODERN TRADE (DELTA, BARBA STATHIS, XRISI ZIMI)Reported to Trade Marketing & Sales Operations Director-Managed 3 direct reports: 2 Category Managers, 1 Promotional & Event Manager -Responsible for Commercial Activation in Organised Channel (Modern Trade) for both Delta Dairy and Barba Stathis categories (Vegetable & Dough) -Developed strategic priorities for Organised Trade, in close collaboration with both marketing and sales teams of Delta and Barba Sthatis-Identified synergies and implemented joint commercial concepts, based on occasions and habits-Full ownership of Trade Budget Delta & B. Stathis (Top K.A.s, Rest K.A & Small Buying Groups)-Developed customized shopper’ surveys (Home pannel & In Store) with Nielsen & Iri -Performed Category management’ projects in selected K.A.s customers-Performed quarterly team Reviews with top K.A.s and annual T2T meetings with top 5 K.A.s -Generated commercial innovation using retailers’ marketing tools (theatrilisation, joined concepts Show less

TRADE ACTIVATION & CATEGORY MANAGER

• Feb 2007 - Jan 2012

TRADE ACTIVATION & CATEGORY MANAGER Reported to Trade Marketing Manager -Managed 2 direct reports: 1 Trade Activation Specialist and 1 Category Analyst -Built Trade Marketing Department in Delta Dairy Company from scratch, assigning new roles and allocating budget -Developed Commercial Trade Plans (tailor-made activities & in-store promotional events) -Close collaboration with marketing and sales teams to ensure company’s strategies -Redesigned reporting based on Nielsen data. Analyzed categories and market opportunities effectively. -Identified best practice of retail promotions and developed various related initiatives -Managed and evaluated outsourcing BTL Agencies Show less

PROMOTION-PERSUASION DEVELOPER

• Jan 2006 - Jan 2007

PROMOTION-PERSUASION DEVELOPER Reported to Center Of Excellence Manager (Trade Marketing) -Generated promotional and persuasion strategies to increase sales and brand awareness-Initiated evaluation programs for all promotional/persuasion mechanisms-Managed and improved the effectiveness of the advertising and promotional activation

ON TRADE SPECIALIST, DIAGEO PORTFOLIO

• Jun 2004 - Jan 2006

ON TRADE SPECIALIST, DIAGEO PORTFOLIO Reported to On Trade & Wholesale Manager -Developed, planned, presented and implemented on trade business plan (Channel Plans)-Initiated, monitored and controlled trade activation (on trade channel) -Recommended, planned and executed specific trade/promotional activities (Piatsa Plan Program)

W/S SPECIALIST, WHITE SPIRITS & RTD’S

• Jan 2003 - Jun 2004

W/S SPECIALIST, WHITE SPIRITS & RTD’SReported to Wholesale Trade Manager, White Spirtis & Rtd’s-Actively involved in Commercial Planning, setting long-term opportunities and maximizing the sort term benefits for White Spirits & Rtd΄s -Responsible for initiating, monitoring and controlling Wholesalers’ Activation Plans -Involved in developing, planning and presenting monthly trade activation to sales/month

GRADUATE RESEARCH ASSISTANT | PITTSBURGH, PENNSYLVANIA, U.S.A.

• Sep 2001 - Jul 2002

Provided administrative and technical assistance to Dean’s office Provided administrative and technical assistance to Dean’s office

SALES- MERCHANDISING

• Feb 2000 - Jan 2001

SALES, MERCHANDISING (CARREFOUR, ELOMAS) -Negotiate with clients in order to maximize merchandising & sales opportunities -Update, revise and implement visual elements (planograms) and all promotional displays SALES, MERCHANDISING (CARREFOUR, ELOMAS) -Negotiate with clients in order to maximize merchandising & sales opportunities -Update, revise and implement visual elements (planograms) and all promotional displays

PROMOTIONAL SUPERVISOR (PHILIP MORRIS)

• Jan 1998 - Feb 2000

Responsible for coordinating and implementing seasonal promotional plan (Philip Morris) Responsible for coordinating and implementing seasonal promotional plan (Philip Morris)