Maria Paz Echeverri

Marketing Manager at Truora Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO

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Bio

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Experience

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Marketing Manager
      • Jan 2023 - Present

      Truora (YCombinator W 19) is a tech startup that was initially focused on ending fraud in Latin America and then migrated to making it easier for companies to have secure interactions with their users through WhatsApp.By simplifying the interactions between companies and users, we impact the growth of companies deepening each contact within the consumer journey, eliminating any friction that could affect it. In addition, Truora enables companies to validate high-risk interactions without affecting the company's fraud rates. Show less

    • Product Marketer
      • Jul 2022 - Feb 2023

    • Growth Product Manager
      • Feb 2020 - Jul 2022

    • Colombia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant
      • Feb 2019 - Feb 2020

      I have experience developing business knowledge and strategy across different industries. This has allowed me to understand the business perspective in defining value propositions focused on customer needs, business configurations, and growth strategies. The most important skillset is combining this experience with my added focus on execution and implementation. I have experience developing business knowledge and strategy across different industries. This has allowed me to understand the business perspective in defining value propositions focused on customer needs, business configurations, and growth strategies. The most important skillset is combining this experience with my added focus on execution and implementation.

    • Project Director
      • Jan 2016 - Feb 2019

      I have led innovation projects focused on health and agriculture. During this period we launched a brand of orthodontic aligners where I led the process including commercial marketing as well as production and quality control processes. I have led innovation projects focused on health and agriculture. During this period we launched a brand of orthodontic aligners where I led the process including commercial marketing as well as production and quality control processes.

Education

  • Universidad EIA - Escuela de Ingeniería de Antioquia
    Ingeniería, Ingeniería biomédica/médica
  • Universidad CES
    Ingeniero, Ingeniería biomédica/médica

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