Experience

Quiena Inversiones

• United States
• Investment Management
• 1 - 100 Employee

• Chief Operating Officer

  • May 2022 - Present

  Uruguay / México / Argentina Starting in May 2022, in collaboration with Nicolás Galarza Ricci (Owner & CEO), I assumed leadership of a new management team with the objective of achieving positive cash flow and expanding operations into Mexico. Over the course of nearly a year, we implemented necessary changes to the organizational structure and commercial strategy, resulting in a significant increase in monthly recurring revenues. This growth enabled the company to cover all expenses with generated… Show more Starting in May 2022, in collaboration with Nicolás Galarza Ricci (Owner & CEO), I assumed leadership of a new management team with the objective of achieving positive cash flow and expanding operations into Mexico. Over the course of nearly a year, we implemented necessary changes to the organizational structure and commercial strategy, resulting in a significant increase in monthly recurring revenues. This growth enabled the company to cover all expenses with generated revenue. Upon joining the organization, Quiena was primarily focused on systems, processes, and appearances, but lacked the necessary drive to attract new customers and achieve product-market fit. We recognized the importance of redirecting our efforts towards tangible results rather than solely focusing on outward appearances. Throughout the past 12 months, our primary focus has been acquiring customers and understanding the core strengths of the business while identifying profitable avenues. We concentrated our energy on developing systems that align with the company's vision and revenue generation goals.

• Chief Growth Officer

  • Apr 2022 - Present

  Uruguay / Mexico / Argentina Demonstrated hands-on mentality, coupled with a proven track record of strategically and operationally growing businesses right from their inception. Exemplary communication skills, evidenced by consistently surpassing ambitious sales targets in previous roles. Highly result-driven and solution-oriented approach to work, adept at adapting behavior to diverse situations and challenges. Ambitious and solution-focused professional, thriving on embracing new challenges and achieving successful… Show more Demonstrated hands-on mentality, coupled with a proven track record of strategically and operationally growing businesses right from their inception. Exemplary communication skills, evidenced by consistently surpassing ambitious sales targets in previous roles. Highly result-driven and solution-oriented approach to work, adept at adapting behavior to diverse situations and challenges. Ambitious and solution-focused professional, thriving on embracing new challenges and achieving successful outcomes.



Self Employed

• International Fintech Executive

  • Mar 2019 - Mar 2022

  Worldwide As an international fintech executive, I bring a wealth of experience and knowledge in the dynamic and rapidly evolving field of financial technology. With a global perspective, I have successfully navigated the intricacies of the international fintech landscape, leveraging my strategic insights to drive innovation and deliver impactful solutions across multiple markets. I have a deep understanding of the complexities and nuances of international finance, regulations, and technological… Show more As an international fintech executive, I bring a wealth of experience and knowledge in the dynamic and rapidly evolving field of financial technology. With a global perspective, I have successfully navigated the intricacies of the international fintech landscape, leveraging my strategic insights to drive innovation and deliver impactful solutions across multiple markets. I have a deep understanding of the complexities and nuances of international finance, regulations, and technological advancements, allowing me to identify and capitalize on emerging opportunities. I possess a proven track record of leading cross-functional teams, forging strategic partnerships, and expanding market reach on a global scale. My leadership style is characterized by a forward-thinking approach, inspiring teams to push boundaries and challenge the status quo. I excel at aligning business objectives with customer needs, driving customer-centric innovation and creating unique value propositions. By leveraging cutting-edge technologies, I have successfully transformed traditional financial services, enhancing efficiency, security, and accessibility. As an international fintech executive, I thrive in fast-paced and ever-changing environments, where I can leverage my deep industry knowledge, strategic mindset, and global network to drive transformative change. I am driven by the challenge of shaping the future of finance on a global scale, delivering innovative solutions that revolutionize the way we transact, invest, and manage our financial lives. Show less



Afluenta

• Argentina
• Financial Services
• 1 - 100 Employee

• New Business Development Manager

  • May 2018 - Mar 2019

  Argentina As a business development professional in the peer-to-peer lending fintech industry, my focus was on driving strategic growth and expanding the company's footprint in the lending marketplace. In this role, I proactively identified and pursued opportunities to establish partnerships and collaborations with key stakeholders, such as borrowers, lenders, financial institutions, and regulatory bodies. By fostering strong relationships, I created a network of trusted connections that contribute to… Show more As a business development professional in the peer-to-peer lending fintech industry, my focus was on driving strategic growth and expanding the company's footprint in the lending marketplace. In this role, I proactively identified and pursued opportunities to establish partnerships and collaborations with key stakeholders, such as borrowers, lenders, financial institutions, and regulatory bodies. By fostering strong relationships, I created a network of trusted connections that contribute to the growth and success of the peer-to-peer lending platform. I closely monitor market trends, competitor activities, and customer needs to identify untapped market segments and develop tailored lending solutions. I work closely with product development teams to ensure the platform remained innovative and responsive to evolving market demands. Drawing on my deep understanding of the peer-to-peer lending landscape, I craft compelling business proposals and negotiated favorable terms to attract borrowers and lenders to the platform. I showcase the unique value proposition of the fintech company, emphasizing the benefits of the efficient, transparent, and user-friendly lending ecosystem. I thrived on building strategic alliances, driving revenue growth, and expanding market share. I was constantly exploring innovative ways to enhance the lending platform, leveraging data analytics, automation, and machine learning to optimize credit decision-making, risk assessment, and customer experiences. Ultimately, my goal was to establish the peer-to-peer lending fintech company as a trusted leader in the industry, driving financial inclusion and empowering individuals and businesses with accessible and affordable lending options. With a customer-centric mindset and a passion for fintech innovation, I was dedicated to shaping the future of lending and revolutionizing the way people access capital. Show less



4finance

• Latvia
• Financial Services
• 200 - 300 Employee

• Marketing Manager

  • Feb 2017 - May 2018

  Gran Buenos Aires, Argentina As a Marketing Manager in the lending fintech industry, my role was to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth for the lending platform. I was responsible for creating and implementing comprehensive marketing plans that align with the company's goals and target market. By leveraging market research, data analytics, and customer insights, I developed a deep understanding of the customers' needs and… Show more As a Marketing Manager in the lending fintech industry, my role was to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth for the lending platform. I was responsible for creating and implementing comprehensive marketing plans that align with the company's goals and target market. By leveraging market research, data analytics, and customer insights, I developed a deep understanding of the customers' needs and preferences, allowing me to craft compelling marketing campaigns and messages that resonate with the target audience. One of my primary objectives was to establish our lending fintech brand as a trusted and preferred choice in the market. I oversee the development of our brand identity, ensuring consistent messaging and visual representation across all marketing channels. By effectively positioning the brand, I aimed to differentiate from competitors and built a strong brand reputation based on trust, transparency, and customer-centricity. I am well-versed in digital marketing strategies and employ data-driven approaches to optimize campaign performance. I utilized marketing automation tools, SEO techniques, and pay-per-click advertising to drive qualified traffic to our lending platform. By closely monitoring key performance indicators (KPIs) and analytics, I continuously evaluate the effectiveness of our marketing efforts and make data-informed decisions to improve campaign outcomes and conversion rates. As a Marketing Manager in the lending fintech industry, I am passionate about leveraging innovative marketing strategies and technologies to drive business growth. I was dedicated to expanding the customer base, enhancing brand recognition, and fostering meaningful connections with borrowers in the lending fintech ecosystem. Show less



Banco Comafi

• Argentina
• Banking
• 700 & Above Employee

• Commercial Fintech Manager

  • Jun 2012 - Jan 2017

  Av. San Martin 1750 - Vicente López - Florida I worked for Crediclick, Provencred, The capita Corporation, Mila, Cuota Ya and Credial launching fintech businesses in each of these companies. As a Commercial Fintech Manager, I was responsible for driving revenue generation and business growth. My role focused on developing and execution on strategic commercial initiatives to increase market share, expand customer base, and maximize profitability. One of my key responsibilities was to identify and target new business opportunities. I… Show more I worked for Crediclick, Provencred, The capita Corporation, Mila, Cuota Ya and Credial launching fintech businesses in each of these companies. As a Commercial Fintech Manager, I was responsible for driving revenue generation and business growth. My role focused on developing and execution on strategic commercial initiatives to increase market share, expand customer base, and maximize profitability. One of my key responsibilities was to identify and target new business opportunities. I analyzed market trends, customer needs, and competitor activities to identify untapped segments and develop strategies to capture them. By conducting thorough market research, I gain insights into customer preferences and pain points, enabling me to tailor our fintech solutions and services to meet their specific needs. I worked closely with cross-functional teams, including product development, marketing, and sales, to ensure that our offerings were effectively positioned in the market. By collaborating with these teams, I developed compelling value propositions, pricing strategies, and go-to-market plans that resonate with our target audience and drive customer acquisition. Partnerships played a crucial role in the fintech industry, and as a Commercial Fintech Manager, I actively seek collaboration opportunities with financial institutions, technology providers, and other relevant stakeholders. By forging strategic alliances, I expanded our market reach, access new customer segments, and enhance our product offerings through integration and synergies. Furthermore, I keep a closed eye on market trends, emerging technologies, and customer behavior to stay ahead of the curve. I continuously seek innovation opportunities and leverage technological advancements to drive efficiency, enhance customer experiences, and differentiate the fintech solutions in the market. Show less



Toyota Argentina

• Argentina
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Strategic Marketing Analyst

  • Mar 2004 - May 2012

  Av Libertador - Vicente López As a Senior Strategic Marketing Analyst at Toyota, I was entrusted with the responsibility of shaping and implementing the long-term strategic direction of the brand and line up. With a deep understanding of the automotive industry, market dynamics, and customer trends, I drove initiatives that positioned Toyota as a leader in innovation, sustainability, and customer satisfaction. One of my key roles was to analyze market trends, competitive landscape to identify growth opportunities and… Show more As a Senior Strategic Marketing Analyst at Toyota, I was entrusted with the responsibility of shaping and implementing the long-term strategic direction of the brand and line up. With a deep understanding of the automotive industry, market dynamics, and customer trends, I drove initiatives that positioned Toyota as a leader in innovation, sustainability, and customer satisfaction. One of my key roles was to analyze market trends, competitive landscape to identify growth opportunities and potential risks. By conducting comprehensive market research and gathering insights, I developed strategic plans that capitalize on emerging trends, address changing customer needs, and drove sustainable growth for Toyota. I collaborate closely with cross-functional teams, including product planning, sales and operations, to align the strategic initiatives with business objectives. By fostering a culture of collaboration and innovation, I ensured that our strategies were seamlessly executed across the organization. Sustainability was a critical aspect of Toyota's strategic vision, and as a Senior Strategic Manager, was actively contribute to the development and execution of sustainable business practices. I collaborate with internal and external stakeholders to implement environmentally friendly initiatives, such as electric vehicles, Prius, aligning with Toyota's commitment to reducing environmental impact. In summary, as a Senior Strategic Manager at Toyota, I brought a strategic mindset, deep industry knowledge, and strong leadership skills to shape and execute long-term strategies that drove Toyota's growth, market leadership, and sustainable practices. By staying ahead of market trends, fostering collaboration, and embracing innovation, I ensure that Toyota remained at the forefront of the automotive industry. Show less



RS Consulting

• Mexico
• Business Consulting and Services
• 1 - 100 Employee

• Regional Project Coordinator in the Automotive Industry

  • Feb 2004 - Mar 2004

  Belgrano - Buenos Aires As a Regional Project Coordinator Consultant in the automotive market, my role was to provide expert guidance, oversight, and coordination for projects. I worked closely with automotive companies and manufacturers to ensure the successful planning, execution, and completion of projects in alignment with their strategic objectives. One of my key responsibilities was to assess the project requirements, objectives, and deliverables. I collaborate with clients to understand their specific needs and… Show more As a Regional Project Coordinator Consultant in the automotive market, my role was to provide expert guidance, oversight, and coordination for projects. I worked closely with automotive companies and manufacturers to ensure the successful planning, execution, and completion of projects in alignment with their strategic objectives. One of my key responsibilities was to assess the project requirements, objectives, and deliverables. I collaborate with clients to understand their specific needs and develop project plans that outline timelines, milestones, resource allocation, and budget considerations. By conducting thorough project assessments, and feasibility studies, I ensure that projects were set up for success from the outset. I coordinate project activities, monitor progress, and ensure adherence to timelines and budgets. By employing project management methodologies and tools, I provide clear direction, identify and mitigate risks, and maintain project momentum. As a consultant, I bring industry-specific expertise to the table. I leverage my knowledge of the automotive market, including industry trends, regulations, and best practices, to guide project strategies and decision-making. I provided valuable insights and recommendations to optimize project outcomes, enhance efficiency, and drive innovation within the automotive sector. In summary, as a Regional Project Coordinator Consultant in the automotive market, I brought expertise in project management, industry knowledge, and a commitment to client success. Through effective coordination, strategic guidance, and collaboration, I ensure the seamless execution of projects, driving positive outcomes and delivering value to automotive companies. Show less



CCR CUORE - Investigación de Mercados

• Peru
• Market Research
• 1 - 100 Employee

• Account Manager Consultant in mass consumer products

  • Feb 2001 - Feb 2004

  Belgrano - Buenos Aires As a Market Research Consultant specialized in mass consumer products, I lead a leading market research company that focuses on generating valuable information solutions tailored to the realities of the markets and channels. Our clients include prominent companies such as Molinos Rio de la Plata, Johnson & Johnson, Procter & Gamble, Quickfood, Merisant, Buhl S.A., Colgate Palmolive, among others. Our core expertise lied in continuously monitored the evolution of human trends and conducting… Show more As a Market Research Consultant specialized in mass consumer products, I lead a leading market research company that focuses on generating valuable information solutions tailored to the realities of the markets and channels. Our clients include prominent companies such as Molinos Rio de la Plata, Johnson & Johnson, Procter & Gamble, Quickfood, Merisant, Buhl S.A., Colgate Palmolive, among others. Our core expertise lied in continuously monitored the evolution of human trends and conducting in-depth research, studies, and analysis on the impact of these trends on lifestyles, consumption patterns, and purchasing habits. We examined how these factors influenced market behavior and marketing channels. Through our research and analysis, we generated innovative ideas and insights for our clients, enabling them to make informed decisions and take effective actions. We offered suitable alternatives and strategies tailored to the unique challenges and opportunities they face in their respective markets. Our goal was to help our clients navigate the dynamic consumer landscape, adapt to changing trends, and capitalize on emerging opportunities. We provided actionable recommendations that align with their business objectives, enabling them to stay ahead of the competition and achieve sustainable growth. In summary, as a Market Research Consultant specialized in mass consumer products, the company excels at generating information solutions that cater to the specific needs of the clients. We continuously monitor human trends, conduct comprehensive research, and provide actionable insights to guide strategic decision-making. Our goal was to help our clients thrive in the ever-changing consumer landscape by suggesting suitable alternatives and driving innovative marketing strategies. Show less