Maria Otteson

Senior Product Marketer at Innovatemap
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Contact Information
us****@****om
(386) 825-5501
Location
Indianapolis, Indiana, United States, IN

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Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Senior Product Marketer
      • Jun 2022 - Present

    • Product Marketer
      • Aug 2021 - Jun 2022

      Indianapolis, Indiana, United States

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sales and Client Enablement Manager
      • Jul 2020 - Aug 2021

      Indianapolis, Indiana, United States

    • Jr. Product Marketing Manager, Sales and Client Enablement Specialist
      • Apr 2019 - Jul 2020

      Indianapolis, Indiana Area

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Specialist
      • May 2018 - Apr 2019

      Indianapolis, Indiana Area As a Product Marketing Specialist at Torchlite, I supported both the Marketing and Product Teams with 2 large product launches and a website re-design. My focus areas included: - Product messaging - Sales enablement - Cross-department communication - Project management - Website optimization - Crafting user stories - Managing development workflows and QA

    • Sr. Marketing Specialist, Orr Fellow
      • Feb 2018 - Jun 2018

      Indianapolis, Indiana Area As a Sr. Marketing Specialist at Torchlite, I reported directly to Torchlite's Director of Marketing, and took on additional responsibility planning and managing the market launch for Torchlite's marketplace.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Specialist, Orr Fellow
      • Jun 2017 - 2018

      Indianapolis, Indiana Area As a Marketing Specialist at Torchlite, I owned creating content and executing digital strategies for all owned channels, including: - Torchlite Blog - Social Media channels - Bi-weekly newsletter - Customer case studies - E-books - Webinars

    • Higher Education
    • 700 & Above Employee
    • First-Year Mentor
      • Aug 2016 - May 2017

      Greencastle, IN I was hired as part of the First-Year Experience staff at DePauw University which strives to help incoming first-years make a smooth and inclusive transition into the DePauw community.

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Marketing Intern
      • Jun 2016 - Aug 2016

      Indianapolis, Indiana Area In my nine-week internship, I assisted the Marketing Director with various projects including: - Social media management - Event planning and execution - Award submissions - Writing website copy

    • Software Development
    • 700 & Above Employee
    • Management Fellow Intern - Newsroom
      • Mar 2016 - May 2016

      Indianapolis, Indiana Area As part of my 9-week internship on the Curation team in the Angie's List newsroom, I supported the Content Curation Manager and my projects included: - Learned search engine optimization (SEO) best practices - Curated User Generated Content for a selection of our local print publications - Writing eleven articles published across the online Solution Center, the quarterly magazine for service providers, and Angie's List Weekly.

    • Management Fellow Intern - Member Care
      • Feb 2016 - Mar 2016

      Indianapolis, Indiana Area In my 4 weeks as a Member Care Specialist at Angie's list I gained experience in customer service and sales retention. I was on the phones in the call center and performed in the top 5 of my team for e-commerce sales and membership renewals.

    • United States
    • Higher Education
    • 700 & Above Employee
    • DePauw Management Accelerator Program (DMAP)
      • Jan 2016 - Jan 2016

      Bloomington, Indiana Area DMAP is a winter term class in partnership with the Indiana University Kelley School of Business. For our final project we evaluated three marketing channels, television, print and radio for One Click Ventures's brand Readers.com. Our recommendation included a proposed marketing campaign and took into account the costs of entering these channels, the target demographics of both the company and the channels and the expected return on investment from using these traditional marketing techniques. Show more DMAP is a winter term class in partnership with the Indiana University Kelley School of Business. For our final project we evaluated three marketing channels, television, print and radio for One Click Ventures's brand Readers.com. Our recommendation included a proposed marketing campaign and took into account the costs of entering these channels, the target demographics of both the company and the channels and the expected return on investment from using these traditional marketing techniques. Show less

    • Writing and Editing
    • 1 - 100 Employee
    • News Editor
      • Aug 2015 - Dec 2015

      Greencastle, IN As a News Editor, I pitched, covered and delegated a complete news section for 25 issues as editor Additionally, I edited all news stories for content, spelling/grammar and journalistic standards and trained new reporters in coverage techniques and AP style.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Member Service (Tennis)
      • Jun 2012 - Jun 2015

      Edina, Minnesota I assisted in organizing events for members and children in the Junior tennis program as well as managed phone calls for class registration, general questions and complaints. I was also responsible for communication with members for class cancelations and court changes.

    • Higher Education
    • 700 & Above Employee
    • ICCF -Intercultural Community Conversation Facilitator
      • Aug 2014 - Dec 2014

      As an ICCF, I facilitated conversation among first-year students at DePauw University once a month for the first semester on topics relating to race, identity, privilege and sexuality. I was responsible for collaborating with the resident assistants to create and execute a plan that will be effective and constructive for the residents on my assigned floor.

Education

  • DePauw University
    Bachelor of Arts (B.A.), English - Writing
    2013 - 2017
  • The London School of Economics and Political Science (LSE)
    Consumer Behavior and Marketing
    2015 - 2015
  • Edina High School
    2010 - 2013

Community

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