Experience

NOVENTI Health SE

• Germany
• Software Development
• 200 - 300 Employee

• Abteilungsleiterin Marketing, digitale und visuelle Kundenkommunikation

  • Apr 2022 - Present

  Erweitert durch: Unit Budgetierung, Teamlead, Abteilungsaufbau und Prozessentwicklung, strategische Planung, Aufsetzen, Weiterentwicklung der 360° Kommunikationskanäle, Kampagnenbetreuung, Projektmanagement, Customer Journey Optimierung für die Vertriebs- & Produktkommunikation zur Lead Generierung, visuelle & inhaltliche Vereinheitlichung eines zielgruppenübergreifenden B2B-Marketings, Marketing Automation, Direktmarketing, Social Media Marketing, SEA & Website Optimierungen, Performance Marketing. Show less

• Senior Marketing Manager

  • Sep 2021 - Apr 2022

  B2B-Marketing, Budgetierung, strategisches & konzeptionelles 360° online/offline Vertriebs- & Produktmarketing, Projektmanagement, Kampagnenbetreuung & -umsetzung inkl. Storytelling zur Lead Generierung, Direktmarketing, PR-Arbeit, Mediabuchungen (Digital & Print), Website, SEA-Ads, Performance Marketing, Dienstleister- & Agenturabsprachen, kommunikative Betreuung Top-Management.



TERRITORY

• Germany
• Advertising Services
• 100 - 200 Employee

• Senior Account and Marketing Manager

  • Jun 2019 - Aug 2021

  Social Media & Digital Marketing B2B & B2C, strategische Kundenberatung & Projektmanagement, Ausbau Kundenportfolio, Steigerung Customer Lifetime Value, Konzeption & Umsetzung 360 Grad Kommunikationskampagnen zur Steigerung Brand Awareness & Product Placement, Leitung Kundenworkshops, Dienstleisterabsprachen, Budgetcontrolling, Teamleitung. Social Media & Digital Marketing B2B & B2C, strategische Kundenberatung & Projektmanagement, Ausbau Kundenportfolio, Steigerung Customer Lifetime Value, Konzeption & Umsetzung 360 Grad Kommunikationskampagnen zur Steigerung Brand Awareness & Product Placement, Leitung Kundenworkshops, Dienstleisterabsprachen, Budgetcontrolling, Teamleitung.



BIMsystems GmbH

• Germany
• Construction
• 1 - 100 Employee

• Freelance Senior Marketing Manager

  • Nov 2015 - Mar 2020

  Online/offline B2B-Marketing, konzeptionelles & strategisches (Vertriebs-) Marketing, Budgetverantwortung, Umsetzung Direktmarketing Kampagnen zur Steigerung Brand Awareness & Leadgenerierung, Content Marketing, Projekt- & Eventmanagement, PR-Arbeit, Homepageoptimierung, Werbematerialien, Dienstleister -, Agentur- & Kooperationsabsprachen, Teamleitung. Online/offline B2B-Marketing, konzeptionelles & strategisches (Vertriebs-) Marketing, Budgetverantwortung, Umsetzung Direktmarketing Kampagnen zur Steigerung Brand Awareness & Leadgenerierung, Content Marketing, Projekt- & Eventmanagement, PR-Arbeit, Homepageoptimierung, Werbematerialien, Dienstleister -, Agentur- & Kooperationsabsprachen, Teamleitung.



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• Sabbatical

  • Nov 2018 - May 2019

  Sabbatical in Vietnam, Australia, Thailand, Indonesia, Canada Sabbatical in Vietnam, Australia, Thailand, Indonesia, Canada



Leo Burnett - LEO´S THJNK TANK

• Munich

• Account Manager at Leo Burnett - LTT - marketing agency of McDonald´s Germany

  • Nov 2016 - Oct 2018

  Nationale B2C-Marketingberatung, deutschlandweite Kommunikationsstrategien von McD Produkt-/Imagekampagnen, Projektmanagement (Promotion-) Kampagnen von online/offline Kommunikationskonzepten für McD Markenimage, Kommunikationskampagnen der absatzstärksten McD Hauptprodukte in TV, Funk, POS, Social Media, Online, Betreuung McD Mediaagenturen, Budgetverantwortung, Teamleitung. Nationale B2C-Marketingberatung, deutschlandweite Kommunikationsstrategien von McD Produkt-/Imagekampagnen, Projektmanagement (Promotion-) Kampagnen von online/offline Kommunikationskonzepten für McD Markenimage, Kommunikationskampagnen der absatzstärksten McD Hauptprodukte in TV, Funk, POS, Social Media, Online, Betreuung McD Mediaagenturen, Budgetverantwortung, Teamleitung.



BONAGO Incentive Marketing Group

• Germany
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2015 - Oct 2016

  B2B-Marketing, Vertriebs- und Produktmarketing im B2B zur Leadgenerierung und Lead Nurtring, Projekt- & Eventmanagement, online/offline Direktmarketing, Content-Marketing, PR-Arbeit, Erstellung Werbematerialien, Sales-, Kooperations- & Dienstleisterabsprachen, Mitarbeiterführung. B2B-Marketing, Vertriebs- und Produktmarketing im B2B zur Leadgenerierung und Lead Nurtring, Projekt- & Eventmanagement, online/offline Direktmarketing, Content-Marketing, PR-Arbeit, Erstellung Werbematerialien, Sales-, Kooperations- & Dienstleisterabsprachen, Mitarbeiterführung.



EAST END COMMUNICATIONS GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Project and Event Manager

  • May 2014 - Feb 2015

  Kundenberatung, Projekt- & Eventmanagement, online/offline Kommunikationsstrategien, Pitch-Management, Dienstleisterabsprachen, Budgethandling, Teamleitung, Veranstaltungsformen: Product Launch, Roadshows, Messestände, Jahresauftakttagungen, uvm. Größenordnung bis zu 1.400 Teilnehmer.

• Project Assistance Event

  • Dec 2012 - Apr 2014

  s.o.



brave flower Online-Shop

• Munich

• Social Media Marketing - Consultant

  • Aug 2012 - Jun 2013

  Social media management, online marketing (Twitter, Facebook, company blogs), conception, trend monitoring, maintenance of contents, search engine optimization, B2B and B2C communication. Social media management, online marketing (Twitter, Facebook, company blogs), conception, trend monitoring, maintenance of contents, search engine optimization, B2B and B2C communication.



Serviceplan Group

• Germany
• Advertising Services
• 700 & Above Employee

• Project Assistance - Internship

  • Feb 2012 - Jul 2012

  Project assistant for event management, research, conception, service provider agreements, project planning, project supervision, project implementation. Project assistant for event management, research, conception, service provider agreements, project planning, project supervision, project implementation.



fischerAppelt

• Germany
• Advertising Services
• 300 - 400 Employee

• PR-Consultant - student trainee

  • Oct 2011 - Jan 2012

  Tasks in the areas of brand PR and brand communication, PR concepts, research, communication with journalists, preparing press releases, online marketing, blogger relations, trend monitoring, media planning. Tasks in the areas of brand PR and brand communication, PR concepts, research, communication with journalists, preparing press releases, online marketing, blogger relations, trend monitoring, media planning.



fischerAppelt

• Germany
• Advertising Services
• 300 - 400 Employee

• PR-Consultant - Internship

  • Mar 2011 - Jun 2011

  PR consultant, responsibilities in brand PR and brand communication, concepts for umbrella and subbrands, creating press releases, communicating with the press, researching brand specific topics, media planning, supporting pitch presentations. PR consultant, responsibilities in brand PR and brand communication, concepts for umbrella and subbrands, creating press releases, communicating with the press, researching brand specific topics, media planning, supporting pitch presentations.



infoNetwork GmbH, Mediengruppe RTL

• Germany
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• TV Editor - Internship

  • Jul 2009 - Sep 2009

  Editorial work for news programs at RTL, VOX, n-tv, writing magazine items and reports, creating program contents, preparing current issue topics in areas such as day to day politics, lifestyle and people, in-house editorial operations as well as field work and production Editorial work for news programs at RTL, VOX, n-tv, writing magazine items and reports, creating program contents, preparing current issue topics in areas such as day to day politics, lifestyle and people, in-house editorial operations as well as field work and production



SWR 4, Friedrichshafen, Bodenseeradio

• Friedrichshafen

• Editor - Internship

  • Aug 2008 - Sep 2008

  Tasks in editorial and technical operations, research of texts, telephone contacts, collecting original sounds as well as Vox Pops, writing articles and short contributions, editing work using DiGAS editing system. Tasks in editorial and technical operations, research of texts, telephone contacts, collecting original sounds as well as Vox Pops, writing articles and short contributions, editing work using DiGAS editing system.



Ingo Rack Foto Studio

• Bad Buchau

• Photographer and Assistance - Internship

  • Feb 2007 - Mar 2007



Müller Baukonzepte und Planung GmbH

• Bad Saulgau

• Architect and Assistance - Internship

  • Apr 2006 - Nov 2006