Experience

buzzback

• United States
• Market Research
• 1 - 100 Employee

• Senior Research Analyst

  • Mar 2016 - Present

  Engage in custom research for consumer explorations, at-home usage tests, concept tests, packaging tests, and in-store shop-along that merge quantitative and qualitative techniques.Projects include domestic and international studies for food, personal care, home appliance and financial service brands.• Transform survey data into reports that tell a holistic story.• Create visual and digestible executive summaries with recommendations that address client’s key research goals and include opportunities for further optimization.• Derive qualitative insights from consumer videos, create video reels to support key findings and bring consumer voice to life.• Collaborate with the operations team to launch and field studies, check survey uploads and monitor sample composition, ensuring accuracy at every step.• Write survey questionnaires that incorporate survey logic and reflect clients’ key research goals.• Analyze advanced statistical output such as MaxDiff, TURF in conjunction with a statistician.• Present final reports to clients, addressing their questions and/or follow-up requests• Conduct interviews when hiring interns for summer program.• Create content for marketing webinars and infographics.



Keller Fay Group

• Advertising Services
• 1 - 100 Employee

• Research Manager

  • May 2015 - Mar 2016

  Performed all research analyst responsibilities, as well as served as the primary contact for six key clients, handling ad hoc research requests and communicating with them on a regular basis to ensure continuation of existing business.

• Research Analyst

  • Jul 2013 - May 2015

  Involved in all stages of syndicated research for multinational advertisers across various industries, including tech, telecom, automotive, financial services and media.• Created monthly reports on word of mouth, including executive summaries with meaningful insights and actionable recommendations on audience targeting and marketing strategy• Automated certain portions of data analysis in Excel, which streamlined the research process by saving time on routine tasks.