María Martínez Quevedo
Growth Marketing Manager / Demand Generation at PowerToFly- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Italian Limited working proficiency
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Bio
Paloma Bianchetti (she/her/ella)
María and I joined the company the very same day. Since then, I’ve had the pleasure of witnessing her successful trajectory within the organization. By nature, she possesses a creative spirit, having pioneered the organization's initial paid ads strategy, subsequently spearheading the establishment and development of the company's inaugural B2B team. María is a goal-oriented professional who always puts the human interest first. Her patience, kindness, and willingness to generously share her time and expertise have made collaborating with her an exceptional and rewarding journey. With her substantial expertise in growth marketing and exceptional interpersonal abilities, María is an outstanding choice for organizations seeking to elevate their company to new heights.
Lidia H.
It’s been a pleasure to work under Mary for the last year. I started working with her on sales projects and quickly noticed her focus, dedication, and creative work. As a manager, she is proactive and committed to every new idea to generate better leads. She’s helped improve information flow and interaction between our sales and marketing teams. What I love most about working with Mary is her compassion, understanding, and tenacity to learn and succeed. She’ll be an asset to any team!
Paloma Bianchetti (she/her/ella)
María and I joined the company the very same day. Since then, I’ve had the pleasure of witnessing her successful trajectory within the organization. By nature, she possesses a creative spirit, having pioneered the organization's initial paid ads strategy, subsequently spearheading the establishment and development of the company's inaugural B2B team. María is a goal-oriented professional who always puts the human interest first. Her patience, kindness, and willingness to generously share her time and expertise have made collaborating with her an exceptional and rewarding journey. With her substantial expertise in growth marketing and exceptional interpersonal abilities, María is an outstanding choice for organizations seeking to elevate their company to new heights.
Lidia H.
It’s been a pleasure to work under Mary for the last year. I started working with her on sales projects and quickly noticed her focus, dedication, and creative work. As a manager, she is proactive and committed to every new idea to generate better leads. She’s helped improve information flow and interaction between our sales and marketing teams. What I love most about working with Mary is her compassion, understanding, and tenacity to learn and succeed. She’ll be an asset to any team!
Paloma Bianchetti (she/her/ella)
María and I joined the company the very same day. Since then, I’ve had the pleasure of witnessing her successful trajectory within the organization. By nature, she possesses a creative spirit, having pioneered the organization's initial paid ads strategy, subsequently spearheading the establishment and development of the company's inaugural B2B team. María is a goal-oriented professional who always puts the human interest first. Her patience, kindness, and willingness to generously share her time and expertise have made collaborating with her an exceptional and rewarding journey. With her substantial expertise in growth marketing and exceptional interpersonal abilities, María is an outstanding choice for organizations seeking to elevate their company to new heights.
Lidia H.
It’s been a pleasure to work under Mary for the last year. I started working with her on sales projects and quickly noticed her focus, dedication, and creative work. As a manager, she is proactive and committed to every new idea to generate better leads. She’s helped improve information flow and interaction between our sales and marketing teams. What I love most about working with Mary is her compassion, understanding, and tenacity to learn and succeed. She’ll be an asset to any team!
Paloma Bianchetti (she/her/ella)
María and I joined the company the very same day. Since then, I’ve had the pleasure of witnessing her successful trajectory within the organization. By nature, she possesses a creative spirit, having pioneered the organization's initial paid ads strategy, subsequently spearheading the establishment and development of the company's inaugural B2B team. María is a goal-oriented professional who always puts the human interest first. Her patience, kindness, and willingness to generously share her time and expertise have made collaborating with her an exceptional and rewarding journey. With her substantial expertise in growth marketing and exceptional interpersonal abilities, María is an outstanding choice for organizations seeking to elevate their company to new heights.
Lidia H.
It’s been a pleasure to work under Mary for the last year. I started working with her on sales projects and quickly noticed her focus, dedication, and creative work. As a manager, she is proactive and committed to every new idea to generate better leads. She’s helped improve information flow and interaction between our sales and marketing teams. What I love most about working with Mary is her compassion, understanding, and tenacity to learn and succeed. She’ll be an asset to any team!
Credentials
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B2B Go-to-Market Strategy: How to Transform Your Business
LinkedInAug, 2023- Nov, 2024 -
CMO Foundations: Measuring Marketing Effectiveness (ROI)
LinkedInJul, 2023- Nov, 2024 -
How to Write a B2B Marketing Plan
LinkedInJul, 2023- Nov, 2024 -
Learning Google Tag Manager
LinkedInJun, 2023- Nov, 2024 -
Advanced Google Analytics 4 (GA4)
LinkedInMay, 2023- Nov, 2024 -
Advanced Lead Generation
LinkedInMay, 2023- Nov, 2024 -
Google Analytics 4 (GA4) Essential Training
LinkedInMay, 2023- Nov, 2024 -
Growth Marketing Foundations
LinkedInMay, 2023- Nov, 2024 -
IELTS English Certificate
Cambridge Assessment EnglishApr, 2013- Nov, 2024 -
Google Search Factory
clickomi
Experience
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PowerToFly
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United States
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Software Development
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100 - 200 Employee
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Growth Marketing Manager / Demand Generation
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Jan 2023 - Present
Achieved 79% increase in marketing-sourced revenue, 414% increase in new opportunities from marketing, and 283% increase in marketing pipeline during my first year as marketing lead. Helped bring in logos such as Pepsi, Disney, NASCAR, and Amazon. Built the company's B2B marketing vertical and defined funnel, attribution, and reporting. Currently leading the demand generation team, overseeing and working on demand and lead gen, lead nurturing, paid ads, marketing automation, and… Show more Achieved 79% increase in marketing-sourced revenue, 414% increase in new opportunities from marketing, and 283% increase in marketing pipeline during my first year as marketing lead. Helped bring in logos such as Pepsi, Disney, NASCAR, and Amazon. Built the company's B2B marketing vertical and defined funnel, attribution, and reporting. Currently leading the demand generation team, overseeing and working on demand and lead gen, lead nurturing, paid ads, marketing automation, and anything growth marketing related.
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B2B Marketing Lead
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Jan 2022 - Jan 2023
- Plan and execute demand generation campaigns to drive growth and revenue. - Marketing automation. - Marketing funnel. - HubSpot reporting and operations. - Created PowerToFly's first B2B chatbot! - Lead nurturing. - Google Ads. - LinkedIn Ads. - Follow up on CPL, Revenue, CAC, ROI, and ROAS. - Account Based Marketing (ABM).
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Associate Digital Marketer / Paid Ads Specialist
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Dec 2020 - Jan 2022
- Strategy and implementation of paid advertising campaigns to generate B2B and B2C leads. - Budget allocation across multiple ad platforms. - HubSpot and Data Studio reports for data-driven decisions. - Creation and implementation of the company's inbound B2B strategy. - Lead nurturing campaigns. - Design of a lead scoring system. - Monthly and quarterly CPL, CAC, ROI, and Net Revenue measurement.
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Get Social - Digital Marketing Agency
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Argentina
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Advertising Services
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Digital Marketing Manager & Co-Founder
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Jun 2017 - Sep 2021
- Lead generation and lead nurturing. - Social media strategy and advisory. - Strategy and implementation of campaigns on Facebook and Instagram. - Social media management for B2C brands and B2B companies. - SEO analysis and SEO writing. - Influencer Marketing (working for both brands and influencers). - Lead generation and lead nurturing. - Social media strategy and advisory. - Strategy and implementation of campaigns on Facebook and Instagram. - Social media management for B2C brands and B2B companies. - SEO analysis and SEO writing. - Influencer Marketing (working for both brands and influencers).
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AWG
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Argentina
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Telecommunications
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1 - 100 Employee
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Digital Marketing Specialist
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Dec 2018 - May 2020
- Social Ads, LinkedIn Ads, and Google Ads. - Business Intelligence and search for growth opportunities. - Financial advertising planning. - Planning and development of digital projects in the Mobile and Entertainment Industries. - Influencer Marketing Campaigns. - Create and implement social media and communication strategies for mobile products and celebrities. - Social Media Management (LinkedIn, Instagram, and Facebook). - SEO analysis and SEO writing. - PR &… Show more - Social Ads, LinkedIn Ads, and Google Ads. - Business Intelligence and search for growth opportunities. - Financial advertising planning. - Planning and development of digital projects in the Mobile and Entertainment Industries. - Influencer Marketing Campaigns. - Create and implement social media and communication strategies for mobile products and celebrities. - Social Media Management (LinkedIn, Instagram, and Facebook). - SEO analysis and SEO writing. - PR & Mass Media.
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Social Media Manager
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Nov 2016 - Dec 2018
- Create and implement social media and communication strategies for multiple mobile products and celebrities. - Social Media Management (LinkedIn, Instagram, Facebook, and Twitter). - Journalistic writing.
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Asegura tu Viaje
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Argentina
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Insurance
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1 - 100 Employee
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Content Manager
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Jul 2015 - Nov 2016
- Writing of news and articles in English and Spanish under SEO guidelines. - PR with travel bloggers and travel influencers (guest blogging and link-building). - Community Management for social networks in Latin America, Spain, and USA. - Creation of communication and social media manuals. - Copywriting for Adwords. - Writing of news and articles in English and Spanish under SEO guidelines. - PR with travel bloggers and travel influencers (guest blogging and link-building). - Community Management for social networks in Latin America, Spain, and USA. - Creation of communication and social media manuals. - Copywriting for Adwords.
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MiamiDiario
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Correspondent
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Nov 2014 - Mar 2015
- Correspondent in Venezuela for the American newspaper Miami Diario. - Writing of news and articles for the website and the printed edition. - I also made special and investigative reports for both media. - Correspondent in Venezuela for the American newspaper Miami Diario. - Writing of news and articles for the website and the printed edition. - I also made special and investigative reports for both media.
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Globovisión
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Venezuela
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Media Production
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100 - 200 Employee
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Senior Web Editor - Journalist
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May 2014 - Oct 2014
- Editorial coordination of the news website. - Hierarchy of the homepage, correction, and approval of news. - Journalistic writing. - Social media management. - Creation of infographics. Employees in charge: 4 - Editorial coordination of the news website. - Hierarchy of the homepage, correction, and approval of news. - Journalistic writing. - Social media management. - Creation of infographics. Employees in charge: 4
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El Carabobeño
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Web Editor - Journalist
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Jun 2008 - May 2013
- Editorial coordination of the news website. - Hierarchy of the homepage, correction, and approval of news. - Journalistic writing. - Social media management. - Reporter for the special newspapers editorials Suplemento Médico and Lectura Dominical. Employees in charge: 2 - Editorial coordination of the news website. - Hierarchy of the homepage, correction, and approval of news. - Journalistic writing. - Social media management. - Reporter for the special newspapers editorials Suplemento Médico and Lectura Dominical. Employees in charge: 2
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Revista ConstruArte
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Valencia, Venezuela
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Journalist
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Jan 2012 - Feb 2013
Writing of news and articles about food, art, design and architecture. Writing of news and articles about food, art, design and architecture.
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HOY Newspaper
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United States
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Newspaper Publishing
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1 - 100 Employee
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Journalism Intern
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Oct 2011 - Nov 2011
In 2011 I won the Douglas Tweedale Memorial Fellowship granted by the International Center for Journalists (ICFJ). It consisted of a week of training at its headquarters in Washington DC and one month of internship at Hoy Chicago newspaper, owned by the Chicago Tribune. In 2011 I won the Douglas Tweedale Memorial Fellowship granted by the International Center for Journalists (ICFJ). It consisted of a week of training at its headquarters in Washington DC and one month of internship at Hoy Chicago newspaper, owned by the Chicago Tribune.
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Education
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2013 - 2014
Kingston University
MA in Film Making, Film Making -
2005 - 2010
Universidad Arturo Michelena
Licentiate degree, Social Communication
Community
