Maria Margariti

Marketing Executive at Cardinal SA
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Contact Information
us****@****om
(386) 825-5501
Location
Athens Metropolitan Area
Languages
  • Greek Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Content Marketing: Social Media
    LinkedIn
    Jan, 2020
    - Oct, 2024

Experience

  • Cardinal SA
    • Greece
    • Wholesale Food and Beverage
    • 1 - 100 Employee
    • Marketing Executive
      • Apr 2022 - Present

      • Develop & implement marketing strategies for brand awareness and increase in sales.• In charge for the digital marketing aspect of the company; social media management(average of 18.7% increase of followers on a 3-month basis) & content creation (Cardinal & WokShop). Collaborate with external digital agency.• Copywriting for company’s websites, blog & weekly newsletters.• Monthly KPI monitoring, interpretation, and reporting. Quantifiable measurement of performance.• Responsible for PR plan and running collaborations with social media influencers, food bloggers & chefs.• Plan & produce physical and digital campaigns, events and contests with budget management and financial planning.• Project management and communication with designers, filmmakers and producers to deliver creative tools. Constant communication with sales and upper management.• Manage tv & press media advertising and company’s participation in exhibitions.• Create marketing and advertising material.• Allocate & monitor department’s budget and create reports & presentations.

  • JTI (Japan Tobacco International)
    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Team Supervisor | Consumer Marketing
      • Mar 2021 - Apr 2022

      • Responsible for a team of brand ambassadors with goals of Consumer Marketing activities and sales.Responsible for achieving Monthly KPIs.• Involved in the development and implementation of monthly Trade Marketing goals, created and executed campaigns, tracked results.• Developed brand and communication plans.• Created monthly programs for the team. • Worked closely and effectively with marketing and sales departments, and external agencies. • Responsible for a team of brand ambassadors with goals of Consumer Marketing activities and sales.Responsible for achieving Monthly KPIs.• Involved in the development and implementation of monthly Trade Marketing goals, created and executed campaigns, tracked results.• Developed brand and communication plans.• Created monthly programs for the team. • Worked closely and effectively with marketing and sales departments, and external agencies.

  • Diageo
    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Business Developer
      • Mar 2018 - Oct 2018

      • Locate and develop new HORECA customers. Gained +20 new key customers within less than 6months. Increased territory sales units +15%.• Visit and develop all outlets based on daily route, order placement, Merchandising Standards• Obtain customer’s sales and marketing information and identified new business opportunities. Close deals with co-marketing promotional activities based on store’s revenue and customers’ traffic.• Gained customers’ respect and built solid relationship which was reflected on the sales results • Identify growth opportunities within territory and stand-alone POP • Arrange and execute promotional activities based on company's budget.• Achieved and surpassed all my personal sales goals. Last target was successfully completed at +120%.

  • Philip Morris International
    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • IQOS Advisor & Trainer
      • Dec 2016 - Mar 2018

      · Responsible for Brand Awareness Building within IQOS Boutique Stores and Public · Present and Sell brands products· Deliver costumer care· Staff training under the brands standards. Trained all sale staff of Public stores · Feedback and reporting to the Area Manager in order to upgrade the IQOS sales experience· Showcase marketing and sale tactics to overseas Philip Morris International Executives (All EU countries, USA and Russian executives)

    • Consumer Engagement Specialist
      • Mar 2016 - Dec 2016

      · Promotional activities at Kiosky's and Convenience stores· Client and store Management (Brand visibility, merchandising, product stock, pre-sales)· Train and Manage temporary promoters· Feedback and reporting to the business development executive for sale and marketing purposes

  • Sales Promotion Center
    • Greece
    • Advertising Services
    • 1 - 100 Employee
    • Sales Promoter/Event Promoter
      • Nov 2014 - Feb 2016

      Promoting products for company's clients. Promoting products for company's clients.

Education

  • Athens University of Economics and Business
    Diploma, Digital Marketing & Social Media
    2022 - 2022
  • ALBA Graduate Business School
    Master of Business Administration - MBA
    2019 - 2020
  • Ethnikon kai Kapodistriakon Panepistimion Athinon
    Bachelor's degree, Political Science and Public Administration
    2012 - 2017
  • Athens University of Economics and Business
    Seminars, Marketing
    2015 - 2016

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