Communications Executive

• Nov 2020 - Present

Marketing Executive

• Jul 2019 - Nov 2020

- Events production company specialising in B2B conferences and training programmes within the smart grid sector - Managed marketing for an international portfolio of events - Created email marketing campaigns in Stripo and Hubspot, and sent and analysed results via Pardot and Hubspot - Spent 3 months in sales selling tickets for webinars and virtual events, developing new accounts and hitting sales KPIs including 100 dials a day - Managed, maintained, and updated Salesforce and HubSpot - Created event brochures using Microsoft Word - Created banners using photoshop for digital and print media - Established, negotiated, and maintained media partnerships - Wrote copy including emails, event listings, website content, press releases, and social media - Managed event websites using Wordpress, including coding, composing and updating content - Regularly wrote for and updated the website blog - Edited videos using Premier Pro and managed the YouTube account to which they were uploaded - Worked with external developers on adding other functionalities to the website and improving the customer journey - Built and maintained relationships with conference speakers and sponsors in order to drive event promotion via them and through their network - Created and promoted content on social media to drive engagement - Lead PPC campaigns on Google Ads and LinkedIn, closely monitoring results and managing budgets - Managed and tracked marketing performance using Google Analytics - Created weekly event summary reports for entire company - Managed enquiries through our customer service platform LiveChat - Ran the weekly book club for company employees Show less

Marketing Executive

• Dec 2018 - Jul 2019

- Events production company specialised in B2B conferences and workshops within defence, utilities, finance, and pharmaceuticals- Managed marketing for portfolio of international events, including RNA Therapeutics which I increased delegate revenue by 20%, leading to a spin-off event, and 25% on Network Centric Warfare- Liaised with external suppliers including printers and designers to ensure deadlines are met- Conducted market and competitor analysis- Used Google Analytics to track marketing performance and optimise ROI- Compiled weekly activity reports for team and event meetings- Established, negotiated, and maintained media partnerships- Managed campaign budgets, assigning funds for direct mail, paid advertising, commissioned artwork etc.- Proofing and copywriting for emails, direct mail, press releases, event listings, and website content- Managed social media accounts on Twitter and LinkedIn- Conducted PPC marketing on Google Ads and LinkedIn- Designed adverts and banners for social media, media partner websites and magazines, sponsor websites, emails, social media, and conference brochures using Photoshop and Canva- Analysed results against KPIs like revenue and page views- Helped train and manage assistants and interns Show less

Marketing Assistant

• Feb 2018 - Dec 2018

Marketing Manager

• Sep 2017 - Jan 2018

- Tech start-up based in London and Bangalore, working on a SaaS analytics platform for managing big data - Responsibilities included copywriting (creating a ‘Help’ section for the data management app on Confluence, as well as website content), app feature development, market research, improving UX/UI design of the app using Sketch, writing the privacy policy and T&Cs in preparation for GDPR - Tech start-up based in London and Bangalore, working on a SaaS analytics platform for managing big data - Responsibilities included copywriting (creating a ‘Help’ section for the data management app on Confluence, as well as website content), app feature development, market research, improving UX/UI design of the app using Sketch, writing the privacy policy and T&Cs in preparation for GDPR

Private Tutor

• May 2017 - Aug 2017

- Gave private tuition lessons to a year 6 student with learning difficulties, in maths and science - Gave private tuition lessons to a year 6 student with learning difficulties, in maths and science

Healthcare Assistant/Pharmacy Dispenser

• Dec 2016 - Aug 2017

- Quickly progressed from Sales Assistant, to Healthcare Assistant, to Pharmacy Dispenser in my first few months - Provided healthcare advice and sold over-the-counter medicine - Ordered, prepared, and dispensed medication for walk-in patients, monthly patients, and care homes - Worked at the counter, managed the shop floor, and created health campaigns (e.g. Stoptober) to raise awareness and encourage patients to seek help for health concerns and encourage lifestyle changes - Quickly progressed from Sales Assistant, to Healthcare Assistant, to Pharmacy Dispenser in my first few months - Provided healthcare advice and sold over-the-counter medicine - Ordered, prepared, and dispensed medication for walk-in patients, monthly patients, and care homes - Worked at the counter, managed the shop floor, and created health campaigns (e.g. Stoptober) to raise awareness and encourage patients to seek help for health concerns and encourage lifestyle changes

Contributing Writer

• Jan 2016 - Mar 2016

Pi Media is UCLU's largest student media society which keeps students up to date with relevant and interesting articles. I contributed to the Science and Technology section throughout my third year at university, links to examples of my work are provided below. Pi Media is UCLU's largest student media society which keeps students up to date with relevant and interesting articles. I contributed to the Science and Technology section throughout my third year at university, links to examples of my work are provided below.