Experience

Rush Street Interactive

• United States
• Gambling Facilities and Casinos
• 400 - 500 Employee

• Product Owner

  • Apr 2023 - Present

  Toronto, Ontario, Canada



Novaventa

• Colombia
• Consumer Goods
• 400 - 500 Employee

• Communications Manager

  • Feb 2021 - Sep 2022

  Medellín, Antioquia, Colombia • Designed and implemented a customer lifecycle marketing strategy, restructuring all communications to give every customer the information they need at the right time and channel, improving customer satisfaction by 15% in 2022. • Developed effective communication strategies to build brand awareness and reach new customers, increasing subscriptions by 15% during 2021 and 20 by 2022. • Increase by 20% newsletter’s new users during 2021 and 2022 with incremental sales of $318’700.000 COP on… Show more • Designed and implemented a customer lifecycle marketing strategy, restructuring all communications to give every customer the information they need at the right time and channel, improving customer satisfaction by 15% in 2022. • Developed effective communication strategies to build brand awareness and reach new customers, increasing subscriptions by 15% during 2021 and 20 by 2022. • Increase by 20% newsletter’s new users during 2021 and 2022 with incremental sales of $318’700.000 COP on average every campaign. • Design the concept of the national event and run the "Diamond Day" tour, an annual recognition event for the company's most valuable customers. Achieving 37% of the total cost of the event through sponsorship and 99% in customer satisfaction.

• Marketing Automation Product Owner

  • Jan 2018 - Feb 2021

  Medellin, Colombia • Lead an interdisciplinary team for the implementation of SAP Marketing Cloud, as part of the company's digital transformation and communications strategy, based on customers’ needs and the company’s opportunities, with 100% compliance with budget and schedule. • Analyzing the environment, needs of customers and consumers, and the needs of the processes to deliver valuable content, at the right time and through the appropriate channels.

• Communications Analyst

  • Feb 2013 - Jan 2018

  Medellin, Colombia • Design and execute digital marketing campaigns and promotions, according to company standards. • Lead the production of digital assets to ensure quality output and timely delivery • Write and conceptualize creative, on-brand copy across digital marketing channels and social media.



Independiente

• Advertiser

  • Feb 2012 - Feb 2013

  Antioquia Area, Colombia • Advise clients in the design of corporate image and design of specific advertising graphic pieces. • Accompany creative processes for the creation and activation of brands.