Marketing Manager

• Apr 2023 - Present

Marketing Manager

• Apr 2023 - Present

Short-Term Rental Host

• Apr 2023 - Present

• Tastefully remodel and furnish a 1970's original-build suited to accommodate guests and offer an incredible short-term rental experience. • Exceed vacation guest expectations by providing stellar hospitality services and punctual communication. • Share all that Tri-Cities, WA has to offer by creating recommendation guides and insightful content that enhances the guest experience. • Creatively direct the Dolphin Townhouse brand, website, photography, and social media presence. • Actively pursuing Airbnb Superhost status. Show less

Marketing Specialist

• Dec 2022 - Apr 2023

• Re-establish the reputation of the company by conducting a full rebrand with the introduction of polished logos, fonts, color palette, and brand guidelines. • Conceptualize, design, and develop an entirely new and dynamic website, with an strategically chosen new domain, optimized to convert visitors into leads and track metrics with Google Analytics and Google Search Console. • Execute an effective digital marketing strategy consisting of Google Ads, Google My Business, and Meta Ads to successfully increase number of qualified leads and client conversions while lowering digital advertising costs by over 60%. • Design an array of tangible and cohesive marketing assets, including apparel, business cards, document templates, flyers, signs, print ads, vehicle vinyl wraps, and more, in accordance with the new brand. Show less

Digital Media + Marketing Specialist

• Nov 2020 - Dec 2022

• Unveil and build new company brand identity including logos, colors, fonts, website, marketing materials, photography, digital content, apparel, document templates, etc. • Responsible for developing, implementing, tracking, and optimizing traditional and digital marketing campaigns across various channels on time and on budget. • Establish and execute organic marketing strategy including social media, blog, client and team email newsletters, community engagement, events, etc. • Perform website maintenance and content updates. • Report on website and digital marketing analytics and metrics and optimize accordingly. • Day-to-Day liaison for all marketing related vendors including advertising, creative, printing, and apparel services. • Lead internal events committee to increase team member morale through various company events and employee gifting. • Design company apparel and merchandise and maintain e-store and inventory levels. • Develop client experience elements including sales presentations, surveys, gifting, etc. Show less

Marketing Specialist

• Aug 2018 - Nov 2020

• Manage product marketing campaigns from concept to implementation including market research, media channel strategy, copywriting and content creation, advertisement placement, and result analysis. • Develop the front-end of gesa.com including creation of landing pages and web page mockups, implementation of forms and documents, and updating website content as needed. • Create a social media marketing strategy plan including strategic goals, channels and post frequency, targeted audience analysis, tone and personality, and content library creation. • Plan and support community outreach events as member of the Public Relations Committee including financial education workshops, business development luncheons, and community volunteerism. • Translate member-facing content to Spanish including marketing campaigns, gesa.com website, and digital banking sites. Show less

Economics Grader

• Aug 2015 - Mar 2020

• Grade homework, quizzes, and exams for Economics 101 (microeconomics) and 102 (macroeconomics).

Director of the Student Entertainment Board

• May 2016 - May 2018

• Planned and executed events, programs, and activities to enhance the student on-campus experience including community festivals, family events, holiday balls, fundraising events, sporting games, informative forums, etc.• Managed fiscal budget by approving purchase requests and invoices, updating expenditures on spreadsheet, and requesting funding for the following year’s budget.• Directed the board by acting as a spokesperson, chairing weekly board meetings, and overseeing board members consisting of Activities Programmers and Marketing Programmers.• Collaborated and maintained close relationships with external vendors and university departments for event programming and marketing purposes.• Acted as student leader by supporting higher education initiatives and advocating for student needs at the university and state legislature levels. Show less

Director of Marketing and Communications

• May 2015 - May 2016

• Led marketing and communications efforts to enhance the organization’s brand and on-campus presence.• Designed marketing collateral such as posters, flyers, digital images, and TV displays.• Directed and produced monthly video newsletters.• Managed social media content including Facebook, Instagram, and Snapchat accounts.• Developed the aswsutc.org website by creating landing pages and updating content as needed.• Worked closely with the Marketing Department in supporting university marketing initiatives including appearing on interviews with the local news channels, acting in local TV commercials, and performing video voice overs. Show less