Experience

Southbank International School

• United Kingdom
• Primary and Secondary Education
• 100 - 200 Employee

• Marketing and Communication Manager

  • Nov 2017 - Present

  Achievements: Delivered Marketing Plan and Campaign and supported the admissions team to increase Southbank’s student in-take for the year by 10%. • Develop an annual marketing strategy to support recruitment to the school’s Primary Years, Middle Years and Diploma Programmes, identifying new marketing channels and markets from which to recruit local and international students • Work with the creative agencies to produce and deliver new creative for the schools Marketing Campaign and manage the integration of the campaign across all of Southbank’s communications • Working with stakeholders internally and externally to ensure relevant, up to date, inspiring content is available and distributed effectively • Working with Cognita to develop a digital marketing strategy and action plan and monitoring the school’s online performance, reviewing and redirecting spend accordingly. • Manage and produce content for the schools social media channels • Implement PR plans and media engagement plans, and contribute to their development. • Develop content for a range of marketing and events activities • Monitor all online and offline content to check it aligns to brand identity is optimised for SEO and is in line with industry best practice. • Establish and maintain testimonials, case studies, student profiles and success stories, ensuring they are up-to-date, accessible and well utilised. • Work alongside the Admissions team to deliver innovative student recruitment events, as well as engaging student and staff internal communications campaigns. • Work collaboratively with campus staff to establish and maintain an alumni network. Show less



Camelot

• United Kingdom
• Insurance
• 1 - 100 Employee

• Campaign planner

  • Dec 2016 - Oct 2017

  Successfully managed internal and external stakeholders to launch and embed a new Campaign Development Process, ensuring clear understanding of responsibilities and accountabilities and improving the efficiency of campaign delivery. · Worked with brand teams to support the delivery of integrated campaigns to market for EuroMillions, Gamestore and The National Lottery through effective management of internal stakeholders and agencies · Supported the planning and delivery of a major campaign launch for new game - EuroMillions HotPicks · Developed end to end campaign project plans, aligning stakeholders to timings and outputs, identifying inter-dependencies and shifting priorities as necessary · Led on ensuring excellent communication levels and integration across brand, media, retail and digital channels and agencies by incorporating new ways of working and implementing new briefing and induction processes Show less



Maria Litras

• Brazil
• Retail
• 1 - 100 Employee

• Brand Consultant

  • Jul 2016 - Dec 2016

  - Directed films on behalf of Danrowson.com for Diabetes UK - Consulted with Ladies Who Learn on their rebrand to You Make it. This included conducting brand surveys and making recommendations - Consulted with GovernIt to develop brand proposition and pilot study for proposed new website - Directed films on behalf of Danrowson.com for Diabetes UK - Consulted with Ladies Who Learn on their rebrand to You Make it. This included conducting brand surveys and making recommendations - Consulted with GovernIt to develop brand proposition and pilot study for proposed new website



Macmillan Cancer Support

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Media partnerships manager - The Sun

  • Mar 2015 - Jul 2016

  · Project managed Macmillan’s 9 month brand awareness campaign in The Sun, the first campaign of its kind and in partnership with Dear Deidre, the Sun’s agony aunt· Set up and managed The Sun working group, which consisted of key stakeholders across the organisation to plan, identify and mitigate risk and deliver and capitalise on the partnership.· Managed the development of the campaign proposition and various daily print insertions on the Dear Deidre column, monthly advertorials in The Sun paper and content for Macmillan’s online hub.· Worked with News UK to identify a strategy for content on the Sun’s social media channels · Set KPI’s and liaised with News UK in order to conduct pre, mid and post wave research. Evaluated the partnership activity on an ongoing basis, refining the initial plan accordingly and identifying areas where value could be added to the sum of £80,000· Worked with senior internal stakeholders to develop and manage a risk mitigation plan on an ongoing basis and developed relevant comms such as FAQs for staff· Showcasing partnership 'key moments' and content through internal communications channels.· Project managed the delivery of a 6 month campaign with the Liverpool Echo working with and managing the Macmillan comms team in Merseyside, media agency and title to deliver all elements of the campaign Show less

• Brand Management

  • Feb 2007 - Jul 2016

  Macmillan Cancer Support is a UK charity that provides support to people affected by cancer, voted the Marketing Society’s Brand of the Year 2014 and was top of YouGov’s charity index 2013 and 2014.Achievements: • Led on Macmillan’s 9 month media partnership with the Sun and Dear Deidre to raise awareness and drive uptake of Macmillan services. The campaign over delivered on all KPI’s, with awareness of Macmillan up 29%, propensity to use services up 32%, Deidre’s cancer related letters increased ten-fold and the campaign drove 8000 calls to the Macmillan Support line. The campaign also won an award for best use of native at the Festival of Media awards. https://www.youtube.com/watch?v=3CuYOxEpoBQ&feature=youtu.be • Managed and influenced agencies and key internal stakeholders to deliver ‘The Source’, Macmillan’s new tip sharing site designed to engage new audiences. • Devised the marketing plan and strategy for the promotion of the site which included a £400k cross channel media partnership with Bauer Media, positioning Macmillan as a relevant charity to audiences beyond those diagnosed or affected by cancer directly.• Project managed the production and implementation of 30+ case studies which enabled Macmillan’s Not Alone campaign to be its first truly integrated campaign. These assets set a quality standard for the rest of the organisation’s content production going forwards. • Wrote a strategy and implemented a system where media owners were approached for distress space, resulting in Macmillan reaching millions more people by obtaining over £15m worth of advertising space. Show less

• Junior Brand Manager

  • Apr 2012 - Feb 2015

  Key Responsibilities:• · Project managed the delivery of ‘The Source’ from production through to promotion in order to reach new audiences for Macmillan· Worked with external production teams to produce engaging video content for digital marketing activity· Set up and chaired a YouTube working group to manage Macmillan’s YouTube channel and developed a strategy for using YouTube as a communications channel. · Project managed the digital element of the brand advertising programme which had a £600k budget and managed the digital marketing and creative agencies to deliver the ‘Not Alone’ online activity. · Worked alongside key internal stakeholders to deliver the video, display, search, email and social media activity from brief through to evaluation· Managed the procurement process for appointing a new digital creative agency · Maximised opportunities for integration of the ‘Not Alone’ campaign, working directly with and influencing key teams across the organisation, including fundraising, PR and campaigns, to ensure implementation· Delivered elements of the offline brand activity alongside the Head of Brand Advertising, including the management of our creative agency at photo-shoots for our print campaign · Project managed a content marketing partnership with ITV/Coronation street · Project managed the delivery of Macmillan’s brand engagement programme and developed and delivered tools, training and guidelines for staff. Show less

• Brand Officer

  • Apr 2011 - Mar 2012

  • Managed research, media planning and creative agencies alongside the Brand Manager to deliver effective brand advertising and awareness raising activity. Produced and managed all the video content for the 2011 awareness raising campaign from brief through to evaluation• Managed the website alignment of Macmillan’s two websites and staff intranet working with the web editors and online community to ensure integration with the brand advertising campaign• Managed on and offline communications regarding brand activity to internal and external warm audiences • Ensured our internal teams were briefed before any campaign activity, liaising regarding spot times and creative execution uploads • Regularly monitored forecasts for our brand activity which drove calls to Macmillan’s Support line and ensured the Support Line manager was briefed to manage staff numbers so that calls were handled appropriately. Recorded response data and reported to all key stakeholders Show less

• Marketing and Brand Assistant

  • Jan 2009 - Mar 2011

  • Maintained systems for collating and analysing campaign response data (calls to help lines, website etc)• Took client briefs and managed the production of materials and campaigns from brief to evaluation• Wrote, edited and proof read copy for marketing materials and marketing news stories• Maintained materials stock reporting systems –distributing weekly stock reports, liaising with clients to action reprints or archive old stock • Managed the content for the marketing section of The Green Rooms – staff intranet Show less

• PA to Deputy Director, Marketing

  • Feb 2007 - Dec 2008


St Giles Insurance & Finance Services Limited
• Insurance
• 1 - 100 Employee
• Team Secretary/Marketing Assistant

  • Jun 2005 - Feb 2007

Twice as Nice
• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee
• PR & Marketing Assistant

  • Dec 2004 - Jun 2005