Data Analyst

• Sep 2022 - Present

Elula is an Australian owned, AI-software company delivering products across the financial services sector. Elula’s flagship products, Sticky and Nudge specialise in customer retention and customer acquisition. Our products are used across banks in Australia to help reduce run-off and drive growth across the home loan portfolio. Sticky predicts customers that are most likely to churn from their bank within the next 3-months. It ranks the customer base from the most sticky through to least sticky predicting which customers are going to either re-finance with a competitor or sell their property and re-purchase elsewhere. It uses explainable-AI to deliver the bank personalised customers conversations – at scale enabling them to have the right conversation, with the right customer at the right time in their life. Nudge delivers new lending opportunities and helps banks quickly grow their loan portfolio and deliver on their growth strategy. Nudge predicts which customers are most likely to apply for new lending in the next 6 months and provides the bank the opportunity to pro-actively engage with their customers and provide a better service and experience. Show less

Business Intelligence and Data Analytics Manager

• Feb 2017 - Sep 2022

Developed pricing framework and tools for short term rental market. Cleaned and prepped data using sql and python for reporting and metrics using Tableau and Chartio visualisation. Performed market and business analysis and modelling using big data and presented to stakeholders. Started the Madecomfy internal interior styling team and succesfully handed over to an interior designer. Developed pricing framework and tools for short term rental market. Cleaned and prepped data using sql and python for reporting and metrics using Tableau and Chartio visualisation. Performed market and business analysis and modelling using big data and presented to stakeholders. Started the Madecomfy internal interior styling team and succesfully handed over to an interior designer.

Market Risk Manager

• Oct 2012 - Nov 2016

Developed risk framework around market and trading risk in high frequency derivative trading space. Risk modelling (Var, scenario analysis, exposure calculations). Sliced and diced and cleaned data to create tactical tools using python and vba. Started the China market and trading risk team in our satellite office in Shanghai. Cross trained team members in the Amsterdam office. Developed risk framework around market and trading risk in high frequency derivative trading space. Risk modelling (Var, scenario analysis, exposure calculations). Sliced and diced and cleaned data to create tactical tools using python and vba. Started the China market and trading risk team in our satellite office in Shanghai. Cross trained team members in the Amsterdam office.

Director

• Sep 2011 - Oct 2012

Market Risk Analyst / Product Controller

• Jan 2007 - Apr 2011