Experience

Neuraxpharm

• Spain
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• • Jan 2022 - Present

• • May 2020 - Jan 2022

  Driving the company through digital transformation, with the implementation of a new digital ecosystem that will allow for personalized interaction with our targets. Leading the Digital Health project, with a cross-functional team, with the objective to initiate collaborations in devices and services beyond-the-pill.



ISDIN

• Spain
• Pharmaceutical Manufacturing
• 700 & Above Employee

• • Jan 2017 - Sep 2021

  Led the successful launch of the key e-commerce project for the US market:Led a profound market investigation in order to understand the dynamics, drivers and potential for the brand in e-commerce as well as the behavioural profile of our target consumerDeveloped the omni-channel brand strategy with all stakeholders in order to ensure optimal execution and maximizing customer experience across all touchpointsLed the development of the new e-commerce strategy, including web development, content, creative assets, UX, SEM&SEO strategy and Customer Service, working with multi-functional teamsManaged the digital marketing P&L, ensuring efficient allocation of resources Show less

• • May 2016 - Dec 2016

  Led user and shopper studies for the Skin Care, Oral Care and Women Health categories, resulting in successful new communication campaigns implemented across all consumer touchpoints.Put in place new trade marketing guidelines for extraordinary visibility for key department stores.Under the objective of creating a global oral care brand, I was co-responsible for opening new markets and successfully managing the current ones. Developed the mid- and long-term strategy of the Business Unit, taking into account key growth driversCreated the annual marketing plans in terms of new product development, communication strategy and promotional strategy Successfully launched the first full media campaign for ISDIN for Aftas (TV, online, social networks, loyalty platforms), multiplying by 4 the expected sales.In collaboration with the Oral Care Business Unit Director, developed and implemented new working methodologies for the Medical Sales team, in order to maximize results. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Manager Skin Care and Skin Cleansing

  • Dec 2012 - May 2016

  Developed and implemented Dove Turnaround Plan, converting it to the fastest-growing brand in 2015 and achieving highest press coverage in 2014 and 2015. In collaboration with Trade Marketing, developed and executed the most successful promotional and end-of-year gifting campaigns for Dove and Moussel, resulting in highest sales contributors among personal care brands. Developed and implemented Dove Turnaround Plan, converting it to the fastest-growing brand in 2015 and achieving highest press coverage in 2014 and 2015. In collaboration with Trade Marketing, developed and executed the most successful promotional and end-of-year gifting campaigns for Dove and Moussel, resulting in highest sales contributors among personal care brands.



Technogym

• Italy
• Wellness and Fitness Services
• 700 & Above Employee

• Brand, PR&Press Manager

  • Jul 2007 - Nov 2012

  Strategic planning and annual operational roll-out for the brand. Development and execution of short and medium-term communication plan. Turnaround of the marketing activities to being service and client-oriented. Collaboration agreements with important spanish athletes and spokespeople for the brand. Strategic planning and annual operational roll-out for the brand. Development and execution of short and medium-term communication plan. Turnaround of the marketing activities to being service and client-oriented. Collaboration agreements with important spanish athletes and spokespeople for the brand.



Moet Hennessy Spain

• Barcelona Area, Spain

• Brand Manager Veuve Clicquot and Krug

  • 2005 - 2007



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Lancome Product Manager for Make-Up

  • 2003 - 2005



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Project Manager for Engineering

  • Aug 1998 - May 2001