Maria Kupriyanova
Senior Art Director at Instinct- Claim this Profile
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Английский Professional working proficiency
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Французский Elementary proficiency
Topline Score
Bio
Experience
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Instinct
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Advertising Services
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1 - 100 Employee
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Senior Art Director
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Jul 2021 - Present
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Triangle Asia
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Bangkok City, Thailand
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Associate Creative Director
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Aug 2021 - Jun 2022
Bravo BKK brand. Complete rebrand project for massive retail shopping complex located in Bangkok, Thailand. Including branding, corporate identity, brand strategy, creative strategy, brand assets. Experiential creative ideation, multiple language visual interpretation of the brand identity, brand book, positioning, key visuals, marketing strategy, content creation, media planning and presentation collateral and assets and digital and social media ecosystem ideation and execution Bravo BKK brand. Complete rebrand project for massive retail shopping complex located in Bangkok, Thailand. Including branding, corporate identity, brand strategy, creative strategy, brand assets. Experiential creative ideation, multiple language visual interpretation of the brand identity, brand book, positioning, key visuals, marketing strategy, content creation, media planning and presentation collateral and assets and digital and social media ecosystem ideation and execution
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SIGNAX
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Art Director
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Apr 2020 - Feb 2022
Development of a new brand Signax and its brand platform. Signax Software and Signax application design development. Advertising campaign for the launch of this brand in Dubai. Development of a new brand Signax and its brand platform. Signax Software and Signax application design development. Advertising campaign for the launch of this brand in Dubai.
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Buyk
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United States
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Retail Groceries
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1 - 100 Employee
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Art Director
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Jul 2021 - Sep 2021
Creation and art direction of the launch campaign for BUYK in New York. TV, OLV, OOH, special projects. Creation and art direction of the launch campaign for BUYK in New York. TV, OLV, OOH, special projects.
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Senior Art Director
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Jun 2020 - Jul 2021
Art Direction in advertising for huge brands such as Renault, McDonald's, Audi, Cadillac, etc. Full package of art direction work: 1. Creation of an idea for a new 360 campaign or a special project 2. First idea visualisation and presentation to client (in English) 3. Leading of all creative and production specialists in the production process 4. Creative supervision and validation of all results Art Direction in advertising for huge brands such as Renault, McDonald's, Audi, Cadillac, etc. Full package of art direction work: 1. Creation of an idea for a new 360 campaign or a special project 2. First idea visualisation and presentation to client (in English) 3. Leading of all creative and production specialists in the production process 4. Creative supervision and validation of all results
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Seabird Creative
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Moscow
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Senior Art Director
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Mar 2019 - May 2020
Full 360 Identity for the new movie "Real Future" ("Настоящее будущее"), including posters, opening titles, end titles, website, merch, sm promotion creatives and special projects. https://www.kinopoisk.ru/film/1388690/ Full 360 Identity for the new movie "Real Future" ("Настоящее будущее"), including posters, opening titles, end titles, website, merch, sm promotion creatives and special projects. https://www.kinopoisk.ru/film/1388690/
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Art Director
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Oct 2018 - Apr 2020
Creation of full 360 campaigns, special projects, supervision of designers and other professionals. A lot of successful projects for Tele2 (2 Effie Awards) and one my lovely campaign for Felix, which allowed the brand to overtake its main competitor. Creation of full 360 campaigns, special projects, supervision of designers and other professionals. A lot of successful projects for Tele2 (2 Effie Awards) and one my lovely campaign for Felix, which allowed the brand to overtake its main competitor.
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JAMI
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Art Director
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Jun 2016 - Jul 2018
Creation of ads campaigns, key visuals and master-materials, presentation to client, supervision of different professionals (designers, photographers, cameramen, etc) Organization of photo- and videoshootings by myself, analytic work with brand visual content and suggestions for best result, creation of guidelines and big visual systems; my work was mostly in digital, but not only. Creation of ads campaigns, key visuals and master-materials, presentation to client, supervision of different professionals (designers, photographers, cameramen, etc) Organization of photo- and videoshootings by myself, analytic work with brand visual content and suggestions for best result, creation of guidelines and big visual systems; my work was mostly in digital, but not only.
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Graphic Designer, Web Designer, Art Director
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Sep 2015 - Jun 2016
As a freelancer, at the moment I am doing various design work, I have several clients. The range of services includes: graphic design (logos, identity, outdoor advertising), web design (interfaces, landing pages, websites, icons), illustrations (digital graphics, traditional graphics / painting). I also manage two assistants, try to train them as much as possible, regulate their work, and act as an art director. Thus, in fact, I am engaged not only in design, but also in communicating with clients, drafting contracts, etc
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Art Director
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Apr 2015 - Sep 2015
In connection with my promotion, I had 2 designers, 1 operator and 2 editors in my management. My responsibilities were to train them, supervise the execution of the work, and also carry out the tasks of the designers myself, if necessary. Various video projects, websites and presentations have been completed under my leadership.
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Graphic Designer
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2014 - Apr 2015
I have done a variety of web and graphic design jobs. I have developed quite a few designs for landing pages, logos, outdoor advertisements, presentations, handouts, internet banners and much more. I worked in multi-threaded mode, led several clients at the same time. Participated in meetings and communicated with clients personally.
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Lead Web Designer
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Jul 2014 - Nov 2014
Were developed website designs for several companies (for example, fsk-ltd.ru, regus-capital.ru), as well as a large number of concepts for potential clients, the development of identity and logos. All clients were satisfied with the result, in my works I tried to apply the latest trends in the field of web design, in particular, various animations in css. Were developed website designs for several companies (for example, fsk-ltd.ru, regus-capital.ru), as well as a large number of concepts for potential clients, the development of identity and logos. All clients were satisfied with the result, in my works I tried to apply the latest trends in the field of web design, in particular, various animations in css.
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Moscow State University of Printing Arts, School of Grafic Arts/Design of Print Production
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Design Services
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1 - 100 Employee
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Programmer
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Jun 2012 - Jun 2014
Work on an information system that regulates the internal activities of the university. Block of automatic filling of information about the graduate and his future diploma. The block of work of the selection committee (work with the database of applicants). Work on an information system that regulates the internal activities of the university. Block of automatic filling of information about the graduate and his future diploma. The block of work of the selection committee (work with the database of applicants).
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Graphic Designer
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Jan 2012 - Jun 2014
Work on various projects. Graphic design development, website programming, website layout, website design development, mobile application design, drawing icons, design development and layout of printed products, advertising layouts development, logo development, infographics creation. Work on various projects. Graphic design development, website programming, website layout, website design development, mobile application design, drawing icons, design development and layout of printed products, advertising layouts development, logo development, infographics creation.
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Education
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Universal University | British High School of design
Bachelor, Visual Communication -
Moscow State University of Printing Arts (MGUP)
Bachelor's degree, Institute of Communications and Media business, Marketing -
Moscow State University of Printing Arts (MGUP)
Master's degree, Institute of Digital technologies, IT in design