Experience

International Private Label Consult (IPLC)

• Netherlands
• Retail
• 1 - 100 Employee

• Associate Russia

  • Oct 2020 - Present

  IPLC has more than 7 years experience in the Russian market on both the retail and manufacturing end. We are a consulting firm specialising in strategic consultancy services and project management support to manufacturers and retailers. With a broad and deep understanding of the Private Label industry we help our clients with a pragmatic and action-oriented approach. Founded in 2003, IPLC has been involved in many international assignments for manufacturers, retailers and the supply industry. With unrivalled knowledge, based on many years of experience in both European retail and Private Label manufacturing, IPLC consultants interact closely with our clients.



Lenta

• Russian Federation
• Retail
• 1 - 100 Employee

• Head of divisional trade marketing

  • Jun 2017 - Apr 2020

  Responsible and accountable for marketing support of NSO. Leading NSO activities in cooperation with Commercial, Operations and HR departments.Leading the marketing support to low performing stores. 360 degrees analysis of the store performance, action plan creation and realization. The Activities are targeted to increase brand awareness, average bill, traffic or loyalty. Individual approach to every city and store. Advertising sales, joint promo with suppliers and partners, HR advertising. Outdoor advertisement placement (billboards, facades ).Additional marketing support to the Stores (events, festivals, tastings, promo support, contraction of the competition initiatives). Marketing support and participation in city events.Execution of the whole range of marketing activities in all the regions.

• Project manager: DF, Wines & Spirits

  • Jan 2016 - Jun 2017

  Leading projects related to Alcohol business in the company: built and created import ranges and sourcing process, created new and successful type of promotions for the category.Responsible for import and PL buying, sourcing, pricing, promotions, margin, process setting; logistics; matrix execution, shelf planning.The position was created in order to bring innovation, speed and unique offer to the customer in the difficult legal environment of the category.

• PL & Exclusive assortment: wines and alcohol manager

  • Mar 2015 - Jan 2016

  DF, Commercial department. Managing private label and import: wines and spirits.Responsible for import and PL buying, sourcing, pricing, promotions, margin, process setting; logistics; matrix execution, shelf planning.

• Category Manager: seasonal goods

  • Jun 2012 - Feb 2015

  Seasonal goods Category, Non Food Commercial Department, Lenta LLCCategory and Promotional management developmentResponsible for sales and margins, buying and sourcing + merchandising of the CategoryDefinition of the best assortment, promotions and pricing guidelines to meet customers’ needs and achieve financial resultsOptimization of the product matrixAnalysis of the Category performanceShelf planning

• Brand Manager (Import Purchasing Manager)

  • Jan 2012 - May 2012

  Category and Promotional management development for DI and PL for 4 purchasing groups: Seasonals, Sports, Car goods & DIY

• Purchasing Manager

  • Dec 2011 - Jan 2012

  Seasonal goods Category, Non Food Commercial DepartmentCategory and Promotional management development

• Purchasing Specialist

  • Nov 2010 - Dec 2011

  Seasonal goods Category, Non Food Commercial DepartmentDevelopment of the Category and Promotional managementOptimization of the product matrixDefine the best assortment, promotions and pricing guidelines to meet customer needs, achieve financial results Master data management, operational buying, and supplier relationships management, open to buy/purchase/stores replenishment planning.Placing the orders, push and pull system, working with databaseAnalysis of the Category performance

• Assistant to CFO

  • Oct 2008 - Nov 2010

  Creation and Analysis of Company performance reportsConducting the insurance process in the Company, holding the tender of the international insurance brokers, optimization of the costs and minimization of the risks of the CompanyDocument turnover, signing the agreements with contractors (Companies and Consultants) both foreign and local ones, adapting the documentation to meet currency control requirementsPreparing presentations for the Board and Management Meetings Translation into English CEO’s speech at the corporate meetings / events and preparing materials for such occasionsOrganization of the Business trips of the CFOPlanning and organization of the working day of the CFOOptimizing business processes in Finance Department by new initiatives and collaboration with other Departments in the Company