Maria Katrina Garcia

Digital Marketing Officer at Rustans Commercial Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Redwood City, California, United States, US
Languages
  • Tagalog Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Feb, 2020
    - Nov, 2024
  • Facebook Certified Media Planning Professional
    Facebook
    Jul, 2021
    - Nov, 2024
  • Lazada Sponsored Solutions
    Lazada
    Jun, 2021
    - Nov, 2024
  • TikTok Ads Academy: Auction
    TikTok
    Jun, 2021
    - Nov, 2024
  • Twitter Flight School Launch and Connect Badge
    Twitter
    Jun, 2021
    - Nov, 2024
  • Twitter Flight School Performance Fundamental Badge
    Twitter
    Jun, 2021
    - Nov, 2024
  • Twitter Flight School Video Badge
    Twitter
    Jun, 2021
    - Nov, 2024
  • Google Ads Measurement Certification
    Google
    May, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Apr, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Apr, 2021
    - Nov, 2024
  • Google Video Certification
    Google
    Apr, 2021
    - Nov, 2024

Experience

    • Retail
    • 1 - 100 Employee
    • Digital Marketing Officer
      • Sep 2022 - Present

    • Advertising Services
    • 700 & Above Employee
    • Digital Strategist
      • May 2021 - Sep 2022

      • Conceptualized, launched, and supervised successful performance-driven digital media plans for 5+ brands under industries such as automotive, food and beverage, entertainment, pharmaceutical, and energy petroleum that contributed 10% of the Business Unit’s annual revenue• Evaluated and presented post-campaign performances across various media platforms with insightful recommendations for clients to constantly improve future projects• Responsible for and reinforced all agency to client communications by consistently addressing brand needs and increasing daily productivity between both parties• Built connections with third-party digital media suppliers and synergized with these individuals for media plan creation

    • Philippines
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Associate: PR and Influencers
      • Aug 2020 - Nov 2020

      • Assisted in planning and preparing Influencer Marketing strategies on media platforms such as Instagram and Facebook• Responsible for all company interactions with Influencers and Affiliates through outreach and nurturing such relations• Created product and public relation briefs to be sent out to Media Agencies and Influencers• Generated a database of 1000+ Nano to Celebrity Influencers for campaign strategies• Prepared weekly presentations• Sent and tracked 100+ PR packages to Influencers and Media Agencies• Monitored the engagements of Influencers associated with Ellana Cosmetics

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Social Media Intern
      • Jun 2020 - Aug 2020

      • Managed day-to-day social media activities which involved publishing, monitoring, and reporting posts• Wrote, edited, posted, and promoted content that encouraged readership and community growth • Managed day-to-day social media activities which involved publishing, monitoring, and reporting posts• Wrote, edited, posted, and promoted content that encouraged readership and community growth

    • Social Media Manager
      • Apr 2019 - Jun 2020

      • Managed and spread a campaign viewed by 3,800 people• Managed day-to-day social media activities through publishing, monitoring, and reporting• Wrote, posted, and promoted content that encouraged readers and community growth• Monitored trending topics on social media to create content• Assisted in the creation of marketing assets such as PowerPoint Presentations monthly • Managed and spread a campaign viewed by 3,800 people• Managed day-to-day social media activities through publishing, monitoring, and reporting• Wrote, posted, and promoted content that encouraged readers and community growth• Monitored trending topics on social media to create content• Assisted in the creation of marketing assets such as PowerPoint Presentations monthly

    • Production Assistant
      • Feb 2019 - May 2019

      • Accompanied and assisted members in setting up equipment• Recorded audio during video tapings• Took video footage for projects • Accompanied and assisted members in setting up equipment• Recorded audio during video tapings• Took video footage for projects

    • United States
    • Retail
    • 700 & Above Employee
    • Cashier
      • Apr 2018 - Jul 2018

      • Ensured customer satisfaction by approaching needs through attentiveness and clear communication• Improved in swiftly efficiently used the point - of - system (POS) computing to keep up with expected operations • Ensured customer satisfaction by approaching needs through attentiveness and clear communication• Improved in swiftly efficiently used the point - of - system (POS) computing to keep up with expected operations

Education

  • University of San Francisco
    Bachelor of Arts - BA, Communication Studies
    2018 - 2019
  • College of San Mateo
    Associate of Arts for Transfer (AA-T), Communication Studies
    2015 - 2018
  • De La Salle University
    Bachelor of Arts in Organizational Communication, General
    2014 - 2015

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