Experience

Bam&Boo

• Portugal
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Digital Community Manager

  • Jun 2022 - Present

  Responsible for Influencers & KOLs partnerships management. Permanet sourcing and interaction activation plan development. Key achievements: creation of consistent and loyal community. Responsible for Influencers & KOLs partnerships management. Permanet sourcing and interaction activation plan development. Key achievements: creation of consistent and loyal community.



JCCoimbra Distribuição

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - Apr 2022

  Direct report to GM. Vianeza strategy leader. Responsible for Repositioning and Relaunch; Trade Activation promo plan; Sales Forecast & Stock Management; Budget & P&L control. . Key Achievements: Launch implemented from August 2021: pack, ATL & BTL & Digital communication, trade promo activation. Direct report to GM. Vianeza strategy leader. Responsible for Repositioning and Relaunch; Trade Activation promo plan; Sales Forecast & Stock Management; Budget & P&L control. . Key Achievements: Launch implemented from August 2021: pack, ATL & BTL & Digital communication, trade promo activation.



Purcen

• Lisbon, Portugal

• Marketing Coordinator

  • May 2010 - 2020

  Direct Report to GM. Responsible for Vianeza (mayonneise brand) and Partner's Brands (Isostar | Plamer's | Bonne Mamman) management. Areas of responsability: Communication & Promo Plan; Sales Forecast & Stock Management; Budget & P&L; Innovation. Key achievements: Development and Launch of Massas Vianeza range reaching 90% modern trade distribution in 3 months; Vianeza Gross Margin +2pp growth in 2019; Palmer's strategic relaunch in 2017 for +90% Sales in 2018. Direct Report to GM. Responsible for Vianeza (mayonneise brand) and Partner's Brands (Isostar | Plamer's | Bonne Mamman) management. Areas of responsability: Communication & Promo Plan; Sales Forecast & Stock Management; Budget & P&L; Innovation. Key achievements: Development and Launch of Massas Vianeza range reaching 90% modern trade distribution in 3 months; Vianeza Gross Margin +2pp growth in 2019; Palmer's strategic relaunch in 2017 for +90% Sales in 2018.



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Jun 2003 - Aug 2009

  Brand Strategic Planning; Marketing Plan Definition & Implementation; Budget Control; Market Share, Volume & Margin management for Corpos Danone (April 06 to Aug 09) and Activia (Jun 03 to Mar 06). Functional team management with direct hierarquichal report. Member of Transversal Projects: Sales Forecast; Horeca activation program; Social responsability team. Key Achievments: Activia rebranding and Comunnication Strategy with +30% sales uplift. Brand Strategic Planning; Marketing Plan Definition & Implementation; Budget Control; Market Share, Volume & Margin management for Corpos Danone (April 06 to Aug 09) and Activia (Jun 03 to Mar 06). Functional team management with direct hierarquichal report. Member of Transversal Projects: Sales Forecast; Horeca activation program; Social responsability team. Key Achievments: Activia rebranding and Comunnication Strategy with +30% sales uplift.



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Feb 2002 - Jun 2003

  Responsible for Development and Implementation of Calgonit & Calgon Strategic Plan. Responsible for Development and Implementation of Calgonit & Calgon Strategic Plan.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Brand Manager

  • Jul 1997 - Jan 2002

  Responsible for Development and Implementation of White Spitits & Jack Daniel's Strategic Plan. Responsible for Development and Implementation of White Spitits & Jack Daniel's Strategic Plan.