Experience

Air Miles España S.A.

• Spain
• Advertising Services
• 1 - 100 Employee

• BI Supervisor

  • Jan 2009 - Present

  - Sales department support (mainly finance and insurance sectors) delivering actionable insight in order to make proposals to improve acquisition, uplift and retention of customers - Predictive models development and implementation: acquisition, churn, upselling, basket models. - Collaborating with other departments in testing the validity of new tools and in their implementation improving efficiency of the BI team. - Follow–up of projects performed by an international… Show more - Sales department support (mainly finance and insurance sectors) delivering actionable insight in order to make proposals to improve acquisition, uplift and retention of customers - Predictive models development and implementation: acquisition, churn, upselling, basket models. - Collaborating with other departments in testing the validity of new tools and in their implementation improving efficiency of the BI team. - Follow–up of projects performed by an international provider: Engagement score of customers, Benefits Validation and Segmentation. Communication of results both internal and to shareholders

• BI Analyst (finance and insurance)

  • Oct 2006 - Jan 2009

  - Monthly and annual update of reports tracking activity and profitability - Definition of targeted offer strategy, delivering increased incremental return on investment. - Segmentation and analysis of communications.



Daemon Quest

• Insight Analyst in Customer Intelligence department

  • 2004 - 2006

  - Segmentation of customers database - Modelling - Multiple sectors, mainly telecommunications, energy and health insurance