María Jael Castillo García

Lead Generator at Krino
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Contact Information
Location
México, Mexico, MX
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency
  • Francés Limited working proficiency

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Experience

    • Belgium
    • Lead Generator
      • Apr 2022 - Present

      Responsible for promoting and raising awareness.Develop the overall lead generation strategy to fill the sales funnel.Segment audiences and develop customized iterative processes for differenttarget audiences and customers.Develop, organize and execute outreach campaigns for the market segments.Manage a marketing budget and prioritize spending to maximize qualified leads.Manage to generate top of funnel content to build SEO and drive awarenessand traffic.Identify new opportunities and tactics to encourage business growth.

    • Marketing Acquisition Leader | Project Manager
      • Dec 2021 - Present

      Coordinate and manage Social Media.Creation and execution of Digital Marketing strategiesSEO / SEM Coordinate Public RelationsCreate the customer experience.Create, manage and execute lead generation.

    • Mexico
    • Insurance
    • 1 - 100 Employee
    • Insurence Agent | Marketing Strategy
      • Aug 2020 - Present

      Sales B2B and B2C.Developing the digital strategy to increase sales. Openning digital channels. Creating content for the digital channels Sales B2B and B2C.Developing the digital strategy to increase sales. Openning digital channels. Creating content for the digital channels

    • Business Strategy Specialist | Project Manager
      • Mar 2019 - Present

      Consulting and development in:Business modelAnalyze and manage commercial opportunities.Digital marketing strategy Consulting and development in:Business modelAnalyze and manage commercial opportunities.Digital marketing strategy

    • Administrative Manager | Product Owner | Project Manager
      • May 2018 - Jul 2021

      Planning and monitoringAnalyze the opportunities of the market.Developing commercial strategies and establish KPIs.Creating a detailed business analysis, outlining problems, opportunities and solutions for a businessPersonal control and pay payrollSelection of suppliers. Control sales B2B, B2C and finance.

    • Business Analyst | Project Management
      • May 2017 - May 2018

      Reengineering of the brand and company.Develop the processes of the company.Manager the cash flow of every projectPlanning and supervise geophysical projects with the Head of projects

    • Software Development
    • 1 - 100 Employee
    • Marketing Project manager pmo
      • Jan 2018 - May 2018

      Leader of the project marketing and communication to increase organizational culture.Develop the strategy to obtain the core information. Found the solutions to actual Human Resources problems. Gave new ideas and strategy to use inhouse for improve the performances in all department.Identified specific intradepartamental problems Leader of the project marketing and communication to increase organizational culture.Develop the strategy to obtain the core information. Found the solutions to actual Human Resources problems. Gave new ideas and strategy to use inhouse for improve the performances in all department.Identified specific intradepartamental problems

    • Italy
    • Non-profit Organizations
    • 200 - 300 Employee
    • Marketing Assistant Internship
      • Jan 2017 - Nov 2017

      Volunteer at Slow Food Mx and did a benchmarking and developing a platform for e-Commerce.Mapping and elaborating the process of e-Commerce platform use. Volunteer at Slow Food Mx and did a benchmarking and developing a platform for e-Commerce.Mapping and elaborating the process of e-Commerce platform use.

    • Mexico
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Research Analyst
      • May 2017 - Aug 2017

      Project about marketing research in LATAM for online courses. Project about marketing research in LATAM for online courses.

    • Performing Arts
    • Profesora de canto
      • May 2014 - Jun 2017

      Sing teacher to children, teenagers, and adults Sing teacher to children, teenagers, and adults

    • soprano
      • Jan 2012 - Sep 2016

      Platform to young and beginner singers to increase the professional experiences on the stage. Platform to young and beginner singers to increase the professional experiences on the stage.

    • Cantante corista
      • Jan 2013 - Jul 2016

      Opera and other musical performances with the Philharmonic 5 of May in Puebla, Mx.Principal: Maestro Fernando Lozano. Opera and other musical performances with the Philharmonic 5 of May in Puebla, Mx.Principal: Maestro Fernando Lozano.

Education

  • Universidad de las Américas Puebla
    Master International Management, International Marketing
    2019 - 2021
  • Fundación Universidad de las Américas Puebla
    Bachelor of Business Administration - BBA, Administración y gestión de empresas
    2014 - 2018
  • Benemérita Universidad Autónoma de Puebla
    Minor, Music
    2011 - 2014

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