Experience

Cobasi

• Brazil
• Retail
• 700 & Above Employee

• Group Product Manager | Tribe Lead

  • Jan 2022 - Present

  As a Tribe Lead of Marketplace of Pet Services, I lead 4 squads with 20 people (multidisciplinary team), they are developers, product designers, product owners and tech leads. Responsibilities: -Build the teams -Set the OKR and Roadmap -Keep the Roadmap updated according to the business and the market -Innovation

• Senior Product Manager

  • Dec 2019 - Feb 2022

  As a Product Manager of two digital products, I’m responsible for analyzing the data, to research clients, organize the findings, and to prioritize them according to the value delivered to our customers and company. The Cobasi subscription plan is one of my products, it is already running, so user tests and data analysis are very common to be used in the discovery phase which is part of an ongoing process. The other product is a marketplace of pet services, we are in the release phase, so… Show more As a Product Manager of two digital products, I’m responsible for analyzing the data, to research clients, organize the findings, and to prioritize them according to the value delivered to our customers and company. The Cobasi subscription plan is one of my products, it is already running, so user tests and data analysis are very common to be used in the discovery phase which is part of an ongoing process. The other product is a marketplace of pet services, we are in the release phase, so the information we get is by talking with the beta users (sellers and buyers). It has been a big challenge to manage two different products at very different phases of their life cycles. I’m learning a lot about managing the process in order to make it easier to handle it in a shorter time.



Maitha Tech

• Brazil
• Information Technology & Services
• 1 - 100 Employee

• Senior Product Manager

  • Dec 2019 - Present

  I’m currently working at Cobasi as an outsourced employee by Maitha Tech consultancy. At Maitha I have been doing some talks about digital products and UX, some of them in open live streamings and others in internal events. I’m part of the Diversity Group, which I’m very proud of being part since the beginning, there we organize live talks with experts, we hold meetings in order to understand the people's needs, we think about what we could do to deliver a healthier environment to all… Show more I’m currently working at Cobasi as an outsourced employee by Maitha Tech consultancy. At Maitha I have been doing some talks about digital products and UX, some of them in open live streamings and others in internal events. I’m part of the Diversity Group, which I’m very proud of being part since the beginning, there we organize live talks with experts, we hold meetings in order to understand the people's needs, we think about what we could do to deliver a healthier environment to all employees, plan and make the best ideas happen. Show less I’m currently working at Cobasi as an outsourced employee by Maitha Tech consultancy. At Maitha I have been doing some talks about digital products and UX, some of them in open live streamings and others in internal events. I’m part of the Diversity Group, which I’m very proud of being part since the beginning, there we organize live talks with experts, we hold meetings in order to understand the people's needs, we think about what we could do to deliver a healthier environment to all… Show more I’m currently working at Cobasi as an outsourced employee by Maitha Tech consultancy. At Maitha I have been doing some talks about digital products and UX, some of them in open live streamings and others in internal events. I’m part of the Diversity Group, which I’m very proud of being part since the beginning, there we organize live talks with experts, we hold meetings in order to understand the people's needs, we think about what we could do to deliver a healthier environment to all employees, plan and make the best ideas happen. Show less



Grupo Carrefour Brasil

• Brazil
• Retail
• 700 & Above Employee

• Senior Product Manager

  • Nov 2018 - Dec 2019

  At Carrefour I was Product Manager of 3 products at different moments. At the first moment the product was Navigation, which was focused on findability and the product chosen, including the easy navigation starting at home to cart, also I was responsible for the site structure (home, catalog pages, product page and cart), onsite search and product recommendations algorithms. Then I took two different products which were Pricing & Promotion and Carrefour’s Bank, so my first product, which… Show more At Carrefour I was Product Manager of 3 products at different moments. At the first moment the product was Navigation, which was focused on findability and the product chosen, including the easy navigation starting at home to cart, also I was responsible for the site structure (home, catalog pages, product page and cart), onsite search and product recommendations algorithms. Then I took two different products which were Pricing & Promotion and Carrefour’s Bank, so my first product, which was Navigation was shared among 3 other product managers, and I became a kind of support in cases of doubts and decision making. Pricing and Promotion: consisted on a migration of all module where the analysts set up the e-commerce actions, the implementation considered the new business needs. Carrefour Bank: consisted on developing bank initiatives into the e-commerce, in this product the main project was to implement the crédit card request and online approval. Show less At Carrefour I was Product Manager of 3 products at different moments. At the first moment the product was Navigation, which was focused on findability and the product chosen, including the easy navigation starting at home to cart, also I was responsible for the site structure (home, catalog pages, product page and cart), onsite search and product recommendations algorithms. Then I took two different products which were Pricing & Promotion and Carrefour’s Bank, so my first product, which… Show more At Carrefour I was Product Manager of 3 products at different moments. At the first moment the product was Navigation, which was focused on findability and the product chosen, including the easy navigation starting at home to cart, also I was responsible for the site structure (home, catalog pages, product page and cart), onsite search and product recommendations algorithms. Then I took two different products which were Pricing & Promotion and Carrefour’s Bank, so my first product, which was Navigation was shared among 3 other product managers, and I became a kind of support in cases of doubts and decision making. Pricing and Promotion: consisted on a migration of all module where the analysts set up the e-commerce actions, the implementation considered the new business needs. Carrefour Bank: consisted on developing bank initiatives into the e-commerce, in this product the main project was to implement the crédit card request and online approval. Show less



C&A Brasil

• Brazil
• Retail Apparel and Fashion
• 700 & Above Employee

• Digital Product Researcher

  • Nov 2017 - Nov 2018

  I went to C&A as the e-commerce researcher, the challenge of the position was to change the mindset on decision making process, and to start making decisions based on data. Internally, the main challenge I found was to make people understand what I was doing there, I was not there only to design solutions, but mainly to understand which were the problems, it was important to make people understand that my work starts with a question to respond, and not only design a request. I was… Show more I went to C&A as the e-commerce researcher, the challenge of the position was to change the mindset on decision making process, and to start making decisions based on data. Internally, the main challenge I found was to make people understand what I was doing there, I was not there only to design solutions, but mainly to understand which were the problems, it was important to make people understand that my work starts with a question to respond, and not only design a request. I was responsible for qualitative and quantitative researches. I used to spend my days creating, organising and analysing both kinds of data, that came from surveys, google analytics, other internal tools and marketing/UX researches. Also making presentations of the results, discussing them with business areas and designing solutions with the UI team were part of my routine. Show less I went to C&A as the e-commerce researcher, the challenge of the position was to change the mindset on decision making process, and to start making decisions based on data. Internally, the main challenge I found was to make people understand what I was doing there, I was not there only to design solutions, but mainly to understand which were the problems, it was important to make people understand that my work starts with a question to respond, and not only design a request. I was… Show more I went to C&A as the e-commerce researcher, the challenge of the position was to change the mindset on decision making process, and to start making decisions based on data. Internally, the main challenge I found was to make people understand what I was doing there, I was not there only to design solutions, but mainly to understand which were the problems, it was important to make people understand that my work starts with a question to respond, and not only design a request. I was responsible for qualitative and quantitative researches. I used to spend my days creating, organising and analysing both kinds of data, that came from surveys, google analytics, other internal tools and marketing/UX researches. Also making presentations of the results, discussing them with business areas and designing solutions with the UI team were part of my routine. Show less



AG2 Nurun

• Digital Product Coordinator

  • 2015 - 2016

  At the agency I was part of the user experience area, I was responsible for designing the process flowchart of new demands from Bradesco Bank in desktop and app versions. I had a team with 3 UI designers who used to deliver the final layout, which I was responsible for the information architecture and the visual patterns. Then, the last part of my job was to present the final look of all flow and layout for the client’s approval. At the agency I was part of the user experience area, I was responsible for designing the process flowchart of new demands from Bradesco Bank in desktop and app versions. I had a team with 3 UI designers who used to deliver the final layout, which I was responsible for the information architecture and the visual patterns. Then, the last part of my job was to present the final look of all flow and layout for the client’s approval.



CENTAURO

• Brazil
• Retail
• 700 & Above Employee

• CRO Coordinator | Product Manager

  • Mar 2015 - Aug 2015

  As an UX coordinator I was responsible for leading a team of 5 people, composed by two analysts, one developer and two designers. The team use to do UX researches and analysis in order to find opportunities and issues, then the actions were prioritized, and they were AB Tested. One of great numbers delivered were the increase on the average revenue uplift of AB tests from 1% to 7%, this result was due to the change on the way the tests were conducted. One year before, the tests were… Show more As an UX coordinator I was responsible for leading a team of 5 people, composed by two analysts, one developer and two designers. The team use to do UX researches and analysis in order to find opportunities and issues, then the actions were prioritized, and they were AB Tested. One of great numbers delivered were the increase on the average revenue uplift of AB tests from 1% to 7%, this result was due to the change on the way the tests were conducted. One year before, the tests were created based on the players, then we started to create tests based on our own data (findings coming from internal issues). Show less As an UX coordinator I was responsible for leading a team of 5 people, composed by two analysts, one developer and two designers. The team use to do UX researches and analysis in order to find opportunities and issues, then the actions were prioritized, and they were AB Tested. One of great numbers delivered were the increase on the average revenue uplift of AB tests from 1% to 7%, this result was due to the change on the way the tests were conducted. One year before, the tests were… Show more As an UX coordinator I was responsible for leading a team of 5 people, composed by two analysts, one developer and two designers. The team use to do UX researches and analysis in order to find opportunities and issues, then the actions were prioritized, and they were AB Tested. One of great numbers delivered were the increase on the average revenue uplift of AB tests from 1% to 7%, this result was due to the change on the way the tests were conducted. One year before, the tests were created based on the players, then we started to create tests based on our own data (findings coming from internal issues). Show less



UXWeb

• Information Architecture/UX and Project Manager

  • May 2014 - Mar 2015

  Client: O Boticário Project: To implement a new intranet which the customer services staff would look through to understand how to solve the clients issues. First Phase - To apply the card sorting research, usability tests and interviews with the customer services staff, which will use the new intranet. Second Phase - To analyze the researches’ results, apply the findings into the new tool, not only visually, but also to make some changes on the content structure.… Show more Client: O Boticário Project: To implement a new intranet which the customer services staff would look through to understand how to solve the clients issues. First Phase - To apply the card sorting research, usability tests and interviews with the customer services staff, which will use the new intranet. Second Phase - To analyze the researches’ results, apply the findings into the new tool, not only visually, but also to make some changes on the content structure. Third Phase - I was responsible for the team of writers, daily production and managing the schedule of daily deliveries, as well as weekly and monthly. Also I was responsible for reporting and dealing with the offenders. Show less Client: O Boticário Project: To implement a new intranet which the customer services staff would look through to understand how to solve the clients issues. First Phase - To apply the card sorting research, usability tests and interviews with the customer services staff, which will use the new intranet. Second Phase - To analyze the researches’ results, apply the findings into the new tool, not only visually, but also to make some changes on the content structure.… Show more Client: O Boticário Project: To implement a new intranet which the customer services staff would look through to understand how to solve the clients issues. First Phase - To apply the card sorting research, usability tests and interviews with the customer services staff, which will use the new intranet. Second Phase - To analyze the researches’ results, apply the findings into the new tool, not only visually, but also to make some changes on the content structure. Third Phase - I was responsible for the team of writers, daily production and managing the schedule of daily deliveries, as well as weekly and monthly. Also I was responsible for reporting and dealing with the offenders. Show less



OQVestir

• Digital Product Coordinator

  • Sep 2013 - Apr 2014

  As an UX coordinator I was responsible for: -Discovery process: to understand the main needs not attended and to prioritize them for implementation; -To do tests and researches (AB tests, usability tests, cardsorting, interviews, focus group and other researches); -To coordinate the UI team; -Responsible for writing the user stories to the IT team, following up the development and homologating the deliveries; -To present the onsite search insights to commercial, marketing and… Show more As an UX coordinator I was responsible for: -Discovery process: to understand the main needs not attended and to prioritize them for implementation; -To do tests and researches (AB tests, usability tests, cardsorting, interviews, focus group and other researches); -To coordinate the UI team; -Responsible for writing the user stories to the IT team, following up the development and homologating the deliveries; -To present the onsite search insights to commercial, marketing and writing teams; -To optimize the onsite search with actions such as improving the synonyms list, backlist and algorithm engine; -To analyze the SEO reports, and to demand improvements from the writing and developing teams. Show less As an UX coordinator I was responsible for: -Discovery process: to understand the main needs not attended and to prioritize them for implementation; -To do tests and researches (AB tests, usability tests, cardsorting, interviews, focus group and other researches); -To coordinate the UI team; -Responsible for writing the user stories to the IT team, following up the development and homologating the deliveries; -To present the onsite search insights to commercial, marketing and… Show more As an UX coordinator I was responsible for: -Discovery process: to understand the main needs not attended and to prioritize them for implementation; -To do tests and researches (AB tests, usability tests, cardsorting, interviews, focus group and other researches); -To coordinate the UI team; -Responsible for writing the user stories to the IT team, following up the development and homologating the deliveries; -To present the onsite search insights to commercial, marketing and writing teams; -To optimize the onsite search with actions such as improving the synonyms list, backlist and algorithm engine; -To analyze the SEO reports, and to demand improvements from the writing and developing teams. Show less



Dafiti

• Brazil
• Retail Apparel and Fashion
• 200 - 300 Employee

• Onsite Specialist (UX)

  • Dec 2011 - Sep 2013

  I was responsible for analyzing, testing (usability tests and A/B tests) and designing the best solutions for the features below: -Onsite search -Onsite Feedbacks -Integration between onsite behavior & e-mails -Social Media Onsite -Self-service pages -Product reviews -Funnel analysis (Home-Catalog-Product-Cart-Checkout-Success Page) -Special Projects such as Latam websites launches (Argentina and Chile) Ps.: One of the most important results I got was at Onsite… Show more I was responsible for analyzing, testing (usability tests and A/B tests) and designing the best solutions for the features below: -Onsite search -Onsite Feedbacks -Integration between onsite behavior & e-mails -Social Media Onsite -Self-service pages -Product reviews -Funnel analysis (Home-Catalog-Product-Cart-Checkout-Success Page) -Special Projects such as Latam websites launches (Argentina and Chile) Ps.: One of the most important results I got was at Onsite Search improvements, an increase of more than 500% on conversion rate (on visits that use the search engine). Show less I was responsible for analyzing, testing (usability tests and A/B tests) and designing the best solutions for the features below: -Onsite search -Onsite Feedbacks -Integration between onsite behavior & e-mails -Social Media Onsite -Self-service pages -Product reviews -Funnel analysis (Home-Catalog-Product-Cart-Checkout-Success Page) -Special Projects such as Latam websites launches (Argentina and Chile) Ps.: One of the most important results I got was at Onsite… Show more I was responsible for analyzing, testing (usability tests and A/B tests) and designing the best solutions for the features below: -Onsite search -Onsite Feedbacks -Integration between onsite behavior & e-mails -Social Media Onsite -Self-service pages -Product reviews -Funnel analysis (Home-Catalog-Product-Cart-Checkout-Success Page) -Special Projects such as Latam websites launches (Argentina and Chile) Ps.: One of the most important results I got was at Onsite Search improvements, an increase of more than 500% on conversion rate (on visits that use the search engine). Show less



Netshoes

• Brazil
• Technology, Information and Internet
• 700 & Above Employee

• Onsite Analyst

  • Oct 2011 - Dec 2011

  Latam analyst: -Responsible for approving the Latam websites’ visuals -Latam websites launch (Argentina and Mexico) -Briefing the onsite communication to the Design team -To analyze the results from Google Analytics -Weekly and monthly presentations of Latam results Latam analyst: -Responsible for approving the Latam websites’ visuals -Latam websites launch (Argentina and Mexico) -Briefing the onsite communication to the Design team -To analyze the results from Google Analytics -Weekly and monthly presentations of Latam results



Mercado Livre Brasil

• Brazil
• Technology, Information and Internet
• 700 & Above Employee

• Assistente de Marketing

  • Jun 2010 - Oct 2011

  I was responsible for 3 different products: DAQA - responsible for a team (4 people) which used to moderate manually the Ads of Mercadolivre. There was a project, which was the development of a machine to do a massive moderation, then only a small percentage passed through the manual process. Onsite Search - I used to analyze the data in order to improve the algorithm engine and also to feed the synonym dictionary, blacklist, etc. Reviews - The category tree was rebuilt… Show more I was responsible for 3 different products: DAQA - responsible for a team (4 people) which used to moderate manually the Ads of Mercadolivre. There was a project, which was the development of a machine to do a massive moderation, then only a small percentage passed through the manual process. Onsite Search - I used to analyze the data in order to improve the algorithm engine and also to feed the synonym dictionary, blacklist, etc. Reviews - The category tree was rebuilt based on customers’ feedback, using the cardsorting test, and there was also a machine developed that moderated if the review was in the right category. Show less I was responsible for 3 different products: DAQA - responsible for a team (4 people) which used to moderate manually the Ads of Mercadolivre. There was a project, which was the development of a machine to do a massive moderation, then only a small percentage passed through the manual process. Onsite Search - I used to analyze the data in order to improve the algorithm engine and also to feed the synonym dictionary, blacklist, etc. Reviews - The category tree was rebuilt… Show more I was responsible for 3 different products: DAQA - responsible for a team (4 people) which used to moderate manually the Ads of Mercadolivre. There was a project, which was the development of a machine to do a massive moderation, then only a small percentage passed through the manual process. Onsite Search - I used to analyze the data in order to improve the algorithm engine and also to feed the synonym dictionary, blacklist, etc. Reviews - The category tree was rebuilt based on customers’ feedback, using the cardsorting test, and there was also a machine developed that moderated if the review was in the right category. Show less



Sitel Group

• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Site Editor

  • Nov 2008 - Jun 2010

  The product was a website where customers were able to find ways to solve issues they had with their HP desktops or laptops. I was responsible for the tasks below at the Latam countries: -To analyze the data of the website usage, such as visits, bounce rate, exit rate, heatmaps and others. -To analyze the customers surveys and usability tests, then to transform the collected data into helpful information in order to make improvements on the website. - To edit the website navigation… Show more The product was a website where customers were able to find ways to solve issues they had with their HP desktops or laptops. I was responsible for the tasks below at the Latam countries: -To analyze the data of the website usage, such as visits, bounce rate, exit rate, heatmaps and others. -To analyze the customers surveys and usability tests, then to transform the collected data into helpful information in order to make improvements on the website. - To edit the website navigation and the support text documentation -To check if the content of the support documentation needed to be updated Show less The product was a website where customers were able to find ways to solve issues they had with their HP desktops or laptops. I was responsible for the tasks below at the Latam countries: -To analyze the data of the website usage, such as visits, bounce rate, exit rate, heatmaps and others. -To analyze the customers surveys and usability tests, then to transform the collected data into helpful information in order to make improvements on the website. - To edit the website navigation… Show more The product was a website where customers were able to find ways to solve issues they had with their HP desktops or laptops. I was responsible for the tasks below at the Latam countries: -To analyze the data of the website usage, such as visits, bounce rate, exit rate, heatmaps and others. -To analyze the customers surveys and usability tests, then to transform the collected data into helpful information in order to make improvements on the website. - To edit the website navigation and the support text documentation -To check if the content of the support documentation needed to be updated Show less