Experience

Grupo PANABEL
• Panama
• Personal Care Product Manufacturing
• 1 - 100 Employee
• Coordinador comercial

  • Feb 2023 - Present


Echez Group

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Strategy, Sales and Business Analyst

  • Dec 2020 - Feb 2023

  Responsibilities: - Provide insights into potential negotiations, through the market and competitive environment analysis of potential clients to guide them in making business decisions such as the best options for market opening. - Accompany and support the company in the strategy definition and its correct execution by carrying out analysis, market monitoring, and action plan implementation to impact the company’s objectives and mission, thus boosting the portfolio of services, its impact on the market, and the achievement of operational excellence, as well as identifying initiatives to diversify market opportunities. - Monitor market indicators to boost the company's portfolio of services, maximizing benefits and reducing risks, supporting the analysis of the strategy and critical points in campaign execution. - Generate an alert system based on market insights and commercial management indicators (KPIs) for preventive or corrective decision making Achievements: - I complied 100% with the monthly KPIs among which are market analysis that helps close negotiations with clients, identification of business opportunities, and proposing opening and diversifying markets options for several products in the portfolio - I benchmarked for the portfolio products, which allowed us to identify the best way to launch them to the market and reach potential customers. - I determined the potential and target markets for each of the solutions in the portfolio, which allowed me to generate more accurate Go to market insights and define a clear strategy for the 2022-23 execution. Show less



Corferias

• Colombia
• Entertainment Providers
• 300 - 400 Employee

• Project Manager

  • Mar 2019 - Aug 2020

  Responsibilities:- Manage the planning, organization, and execution of projects in different economic sectors, as well as plan the project’s budget and manage economic resources.- Support the generation of valuable content for trade fairs and events.- Lead the commercial team through the projection, monitoring, and evaluation of goals.- Promote practices of innovation and continuous improvement.Achievements:- Developed a viable business strategy for migration from physical to virtual events through the incorporation of technologies, planning, and coordinating the work of multidisciplinary teams, partners, and participating companies.- Increased the profit above the 50% projected for the year in massive trade fairs, by modifying strategies of public participation, box office, and event planning.- Developed a reengineering process in two products of the organization, which allowed us to obtain a portfolio of services adapted to the needs of the market and the situation of the moment. Show less

• International Commercial Coordinator

  • May 2014 - Mar 2019

  Responsibilities:- Develop and execute commercial and marketing strategies to gain exhibitors and commercial delegations in international trade fairs and specialized events.- Build B2B strategies to open new markets for different economic sectors.- Carry out monitoring and after-sales service through user experience processes.- Develop market research to determine objectives and commercial strategies, as well as establish and monitor commercial objectives for the fulfillment of goals according to the established budgetAchievements:- Met commercial goals above 15% in more than 15 projects, by generating international negotiation strategies and through the loyalty of clients and participating delegations.- Implemented improvement processes in customer service, information repositories, and team strategies that increased revenue by 40%.- Nominated for two consecutive years for the Innovation Award and Employee of the Year. Show less

• International Trade Missions Agent

  • 2013 - 2014

  Objective:- Support the commercial team in obtaining potential international clients for specialized b2b fairs.- Create commercial ties with international trade missions interested in promoting business between countries and opening markets.

• International trade Missions Consultant

  • Jun 2012 - Mar 2013

  Internationalization of trade Fairs, contact with international exhibitors and associations