Experience

Futon Company

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• E-Commerce Visual Merchandiser

  • Nov 2021 - Present



H&M

• Sweden
• Retail
• 700 & Above Employee

• Visual Merchandiser Stylist

  • Aug 2017 - Nov 2021

  Worked closely with Country Stylist, Buying and Merchandising team following and developing guidelines and updates for the new trends to achieve store KPIs; Press office and store events, event styling and set ups for all designer collaborations (Kenzo, ERDEM, Moschino and GiAMBATTiSTA VALLi) and H&M Studio Collection and Conscious CollectionMannequin, Clothing/Product styling, creating inspiring and fashion forward buying suggestions for the customer based on global trends; lifestyle and demographic research and trend analysisCreated and installed visually inspiring in-store and window displays which reflect and maintain the brand identity, leading the customer through the entire store.Mannequin styling, create inspiring and fashion forward buying suggestions for the customer based on global trends; lifestyle and demographic research and trend analysis Created inspirational mood-boards of recent trends, floor plans strategies and competitor analysis to increase salesCompiled and processed relevant promotional / events briefs to enable stores to implement said promotions in partnership with colleagues from the creative teamActively drive sales in store, implement and follow-up with the team on sales reports, upcoming activities and campaigns; analyse and identify market needsLaunch and maintain all sale campaigns and activities on time and per H&M standardsIn charge of the ordering, handling and organisation of all display and window materials for the storeLiaise with the warehouse and couriers to resolve VM props delivery issues on any window display materials Train, develop and manage new and potential visual merchandisers, with weekly dialogues to monitor their progress Show less

• Visual Merchandiser Garment Presentation

  • Jan 2016 - Jul 2017

  Ensured the products are displayed according to company guidelines and that garment presentation is in line with the Company's Commercial Book and guidelinesTraining the store team in garment presentation, ensuring strong and consistent branding through product placement, product mix, and commercialityMaximise and drive commercial opportunities in the store within the H&M brand guidelines, converting window shoppers into customersChange displays to promote new product launches and reflect festive or seasonal themes; Refreshing and moving trends to highlight new key pieces and maintain trend clarity throughout the store Show less



Whittard of Chelsea

• United Kingdom
• Retail
• 100 - 200 Employee

• Visual Merchandiser Coordinator

  • Feb 2014 - Nov 2015

  Issued visual store and online communications, carried out store visits to ensure effectiveness of VM / POS briefs and compile relevant feedback Producing and delivering all seasonal set up graphics and props for stores set ups and all store launches/refurbishments Oversees in store graphic allocation, working with VM & Retail Marketing Manager on image priorities, installation dates and managing budget Producing and delivering all window scheme elements, POS and campaign planograms, working across the functions to achieve deadlines, specs and budgets Placing orders with the vendors, proactively challenge suppliers on costs in order to gain the best possible price for materials Drive product engagement and conversion through product optimisation onsite (product discoverability and product presentation) Responsible for product trading on all of the onsite categories by ensuring the 1st pages are merchandised to meet the VM strategy Managed the day to day product presentation and product optimisation on the sites, in line with the trading plan Weekly merchandising of static on-site custom lists (i.e.Bestsellers, Outlet & Subcategories) as well as daily/weekly maintenance of New Arrivals categories and trend edits to ensure these are visually exciting and showcasing products in the best possible way Show less



Oliver Bonas

• United Kingdom
• Retail
• 500 - 600 Employee

• Regional Visual Merchandiser

  • Aug 2012 - Jan 2014



SKINJAM UK

• London, United Kingdom

• Graphic Design Specialist

  • Aug 2010 - Jul 2012