Experience

PT HM Sampoerna Tbk.

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• • Aug 2022 - Present

• • Nov 2020 - Jul 2022

  Campaign orchestrator for HM Sampoerna brand portfolio by managing integration between Brand, Offline, and 7 Digital channel: Paid Media, Product, Content, CRM, SEO, Analytics, and Audience Management. My responsibilities start from brief, strategic planning, supervising execution, to review performance and gather result for insight.

• • Oct 2016 - Oct 2020

  Conducting external campaign marketing through digital assets for HM Sampoerna's brand portfolio. Provide integrated digital campaign recommendation and what's best to reach brand's objective through channel collaboration.



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Social Media Executive

  • Jun 2016 - Oct 2016

  After spend two years as content maker, this time I combined my creative skills with something that would help clients to achieve their objectives. - Integrated digital campaign planning - Copywriting & concepting for editorial plans on social media only - Community manager - Report and analysis on weekly & monthly basis After spend two years as content maker, this time I combined my creative skills with something that would help clients to achieve their objectives. - Integrated digital campaign planning - Copywriting & concepting for editorial plans on social media only - Community manager - Report and analysis on weekly & monthly basis



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Content Writer

  • May 2014 - Jun 2016

  These are my roles as a full-time content maker: - Ideation & execution of tactical and thematical campaigns - Activations and integration digital campaign - Strategical planning based on report reviews on weekly & monthly basis that reflects to content recommendations and treatments - KOL relation and partnership with brands - Editorial plan for every touchpoints (Facebook, Twitter, Instagram, websites) - Concepting & copy-based production (captions, articles, stroyline, social and websites copywriting, CTA's, banners and ads/sponsored content) - Trending awareness for tapping-on-moments content and social newsroom Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Social Media Intern

  • Sep 2013 - Mar 2014

  Acted as Content Writer and Community Manager, my responsibilities start from: - Creating content matrix, editorial plan, concepting, and copywriting for Facebook and Twitter - Creative brief for designers on visuals - CMS and administrator to reply and create conversations with user on the page - Report tracking on weekly & monthly basis Acted as Content Writer and Community Manager, my responsibilities start from: - Creating content matrix, editorial plan, concepting, and copywriting for Facebook and Twitter - Creative brief for designers on visuals - CMS and administrator to reply and create conversations with user on the page - Report tracking on weekly & monthly basis