Experience

The Marketing Centre

• Marketing Services
• 1 - 100 Employee

• Part-time Marketing Director

  • Sep 2021 - Present

  The Marketing Centre provides expert Marketing Director services to ambitious companies on a part-time basis - supporting aspiring SMEs that recognise they need the skill set of an experienced and expert Marketing Director to help take them to the next stage of growth or development but don't need the input, or cost, of a full-time Director. Our ‘part-time’ business model means you get a top-quality proven Marketing Director for a fraction of the cost of appointing one on a full-time basis. As one of The Marketing Centre’s 80+ highly experienced, part-time Marketing Directors, I will work as part of your team, bringing my proven track record of success to make an impact on your growth and commercial success. Don't know if your marketing is effective? Take our Marketing 360 healthcheck http://www.themarketingcentre.com/marketing-360-healthcheck/ Show less


Martin James Foundation
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Board Trustee

  • Mar 2022 - Present


MHM Associates Ltd - Marketing Consultancy

• Managing Director

  • Oct 2015 - Present

  Marketing Consultancy services to a range of clients including the strategic development of brand propositions, marketing plans, web development, strategy development and pitch consultancy. Marketing Consultancy services to a range of clients including the strategic development of brand propositions, marketing plans, web development, strategy development and pitch consultancy.



CIM | The Chartered Institute of Marketing

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• CIM Midlands Board Member and Ambassador

  • Aug 2017 - Present

  Board member and ambassador for CIM promoting and developing the marketing profession through engaging marketing professionals across the MIdlands with a focus on Senior Marketers Board member and ambassador for CIM promoting and developing the marketing profession through engaging marketing professionals across the MIdlands with a focus on Senior Marketers



Stagecoach Group plc

• Marketing Transformation Director

  • Sep 2018 - May 2021

  Leading the transformation of Brand, Marketing, Digital and Customer Experience strategies to drive organic growth, profitability, marketing effectiveness and an improved customer experience across the UK Bus and Coach businesses Leading the transformation of Brand, Marketing, Digital and Customer Experience strategies to drive organic growth, profitability, marketing effectiveness and an improved customer experience across the UK Bus and Coach businesses

• Director of Marketing (Fixed Term)

  • Mar 2016 - Apr 2017

  Largest professional marketing membership organisation globally providing marketing qualifications, training, marketing resources and thought leadership to individuals and businesses. With members in over 100 countries and study centres in 39 countries. Engaged by the CEO to develop and implement a marketing strategy to drive growth and income. Managing all aspects of Brand, Marketing, Digital, PR, Public Affairs, Content and Events. After 6 months took on additional responsibility for Sales, Business Development , Telesales and CIM Academy. Show less



PDSA

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Director of Marketing

  • May 2013 - Sep 2015

  Board level role for UK’s largest veterinary charity responsible for Brand, Marketing, CRM, Data & Insight, PR, Fundraising, Legacy, Digital, Customer Services and Commercial development. Income responsibility of £65m (Turnover £100m) and a team of 160. Key focus for the role was the transformation of PDSA’s brand and marketing/income generating activities to reverse declining awareness and income performance. Board level role for UK’s largest veterinary charity responsible for Brand, Marketing, CRM, Data & Insight, PR, Fundraising, Legacy, Digital, Customer Services and Commercial development. Income responsibility of £65m (Turnover £100m) and a team of 160. Key focus for the role was the transformation of PDSA’s brand and marketing/income generating activities to reverse declining awareness and income performance.



Circle Housing Group

• Executive Director - Business Development, Marketing & Communications

  • Sep 2011 - Apr 2013

  Newly created post at Circle the UK’s 3rd largest provider of social housing comprising of 12 partner organisations with a range of responsive care, support and maintenance services (£350m turnover). This role focused on transforming the organisations approach to marketing, communication and customer service delivery and channels to support the organisations growth agenda, in particular its’ commercial businesses to develop new direct to consumer propositions Newly created post at Circle the UK’s 3rd largest provider of social housing comprising of 12 partner organisations with a range of responsive care, support and maintenance services (£350m turnover). This role focused on transforming the organisations approach to marketing, communication and customer service delivery and channels to support the organisations growth agenda, in particular its’ commercial businesses to develop new direct to consumer propositions



National Express LTD

• United Kingdom
• Truck Transportation
• 700 & Above Employee

• Sales & Marketing Director

  • Jan 2010 - Dec 2010

  Sales and Marketing Director for National Express UK and European Coach Division (£250m turnover) managing sales, marketing, CRM, e-commerce, contact centre, customer relations, consumer PR and management of a team of 165.

• Director of Brand Strategy & Marketing

  • Jan 2008 - Dec 2009

  Strategic group role to lead the development and implementation of National Express Masterbrand strategy taking on additional responsibility for all UK marketing in 2009 building a single team from the group’s UK businesses. Developed and implemented National Express brand strategy, brand identity and an integrated communications strategy across all UK National Express group businesses.Created and led a centralised UK group Sales & Marketing team to maximise the National Express Masterbrand strategy, deliver revenue targets of c. £2bn and realise cross business synergies and effectiveness. With responsibility across Advertising, Brand, CRM, Sponsorship (England, FA Cup & Wembley), Marketing Services, Market & Customer Insight, Customer Service Strategy, Commercial Partnerships and in addition management and development of the E-Commerce sales channel across the UK businesses. Show less



Londonlines (part of National Express Group)

• Sales & Marketing Director

  • Apr 2007 - Dec 2007

  Sales and Marketing director for four rail businesses (Gatwick Express, Silverlink County & Metro & c2c) operating across commuter, long distance and airport routes (c. £400m revenue) managed sales, marketing, CRM, revenue management, e-commerce and customer services. Represented National Express Trains Division on ATOC rail industry Commercial Board. Sales and Marketing director for four rail businesses (Gatwick Express, Silverlink County & Metro & c2c) operating across commuter, long distance and airport routes (c. £400m revenue) managed sales, marketing, CRM, revenue management, e-commerce and customer services. Represented National Express Trains Division on ATOC rail industry Commercial Board.



Thomsonfly (TUI UK)

• Marketing Director

  • Nov 2003 - Jan 2007

  Led the development of the airline brand, customer proposition and marketing strategy for the group’s start up UK based low fares web based airline. Successfully launched Thomsonfly.com brand in 2003 with responsibility for marketing, database and CRM development, internal communication and PR within the UK and overseas target markets. Led the development of the airline brand, customer proposition and marketing strategy for the group’s start up UK based low fares web based airline. Successfully launched Thomsonfly.com brand in 2003 with responsibility for marketing, database and CRM development, internal communication and PR within the UK and overseas target markets.



TUI UK

• United Kingdom
• Consumer Services

• Head of Business Development

  • Jul 2000 - Oct 2003

  Identified, developed and implemented brand, new product/proposition and strategic initiatives for all TUI UK tour operating and distribution brands, including, Thomson and Lunn Poly.

• Marketing Manager - Emerging Channels

  • Jul 2000 - Feb 2001

  Senior role responsible for the development of direct and online channels and marketing campaigns for Lunn Poly.


Virgin Trains
• Truck Transportation
• 1 - 100 Employee
• Marketing Communications Manager

  • 1997 - 2000


TBWA London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director - Nissan

  • Feb 1997 - Nov 1997

  Senior agency role managing the Nissan account. Pitched for and won Nissan Motor Finance (£2m) Senior agency role managing the Nissan account. Pitched for and won Nissan Motor Finance (£2m)



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Regional Marketing Manager

  • May 1995 - Feb 1997

  Senior markeitng role (employed by agency based with client) responsible for all regional/dealer and national marketing campaigns in Nissan Central region. Senior markeitng role (employed by agency based with client) responsible for all regional/dealer and national marketing campaigns in Nissan Central region.



Dunlop Tyres

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Services Executive

  • Sep 1988 - Apr 1995

  Joined as a graduate. Took on day to day responsibility for advertising and then promoted to Marketing Executive responsible for all day to day above and below the line activity, shows/exhibitions and dealer marketing programme. Joined as a graduate. Took on day to day responsibility for advertising and then promoted to Marketing Executive responsible for all day to day above and below the line activity, shows/exhibitions and dealer marketing programme.