Marketing Manager

• Sep 2022 - Present

Digital Marketing and Social Media Lead

• Feb 2021 - May 2022

- Ideated and implemented 4 creative, insight-driven recruitmentcampaigns, helping raise both the quantity and quality of start-ups inducted- Led marketing and coordination efforts for over 10 large-scale events, hosting global and local venture capitalists, start-up founders and industry experts- Increased engagement across social channels including Facebook, Instagram, LinkedIn and Twitter by 50% by focusing on producing quality video content- Brought media buying and advertising back in-house, running successful targeted ads, and reducing costs by 65%

Specialist PR & Communications

• Nov 2019 - Dec 2020

- Conducted extensive field research and recorded interviews in South Punjab to develop case studies for women-focused programs, and collect success stories - Collaborated with the M&C Saatchi team to script, shoot and edit 4 short films for the BritainHelps campaign led by FCDO- Wrote, edited and ensured publication of 6 press releases, 2 articles and 1 interview in top newspapers- Launched the PSDF x Coursera 360° campaign with the team, aligning messaging across digital, Google Ads, email marketing, PR, and call centre, to promote E-learning and skills

Digital Communications Manager

• Aug 2018 - Jul 2019

- Spearheaded digital communications for over 9 large medical research consortiums including Oncode, Health-RI, Radar-CNS, BBMRI, and RSNN. - Streamlined email marketing by executing and analysing campaigns in mailchimp; along with launching the flagship quarterly online magazine for Oncode - Launched 3 new websites, revamping the website development process by onboarding a new web development firm, while managing 10 other project websites using CMS like Drupal, Wordpress, and Craft- Worked with the marketing team, the web development firm and a user board to launch and maintain engagement on Oncode’s Community Platform; an intranet to help oncology researchers connect and collaborate more effectively - Enhanced digital reporting and analysis by producing detailed reports from Google Analytics, and creating dashboards in Google Data Studio

Creative Manager

• May 2015 - Jun 2016

- Worked closely with the development team to help market the in-house SaaS e-commerce product Fishry, enabling 25+ brands to launch their online stores, and double their revenue within the year- Launched and successfully managed online presence for 12 clients, leading a team of 5 content writers and graphic designers, to improve content through better copy, product photography, and design aesthetics- Led the digital transformation and e-commerce enablement for traditional brands like ECS and brands under the SEFAM umbrella (Bareeze, Rang Ja, Urban Culture, The Entertainer etc.)

Creative Associate

• Dec 2014 - Apr 2015

- Made Creative Plans, and pitches to acquire new clientele, developing Creative strategy and roadmap for acquired brands, as well as developing content direction and communication on digital/ social media- Worked in teams striving to develop creative and communication strategies for existing clients like Nestle Pakistan, and worked in teams developing Creative pitches for brands under Unilever Pakistan and Engro Pakistan

Assistant Account Manager

• Sep 2014 - Dec 2014

- Handled digital presence for three Unilever brands (Sunsilk, Lipton, and Cornetto) handled by the company; tasks included developing social media communication, posting across multiple platforms, and community management- Worked alongside brand managers at Unilever to launch their variant “Perfect Straight” across all online platforms- Other responsibilities included competitor analysis and reporting, KPI tracking using Facebook Insights and Google Analytics, and researching on new developments in the digital world