Experience

Farmers Trading Company Ltd

• New Zealand
• Retail
• 700 & Above Employee

• Retail Manager

  • Jun 2019 - Present



Ziera

• New Zealand
• Retail Apparel and Fashion
• 1 - 100 Employee

• Retail Manager

  • Aug 2017 - May 2019

  Women Fashion Shoes Designer & Retailer in New Zealand & AustraliaResponsibilities:• Sales and KPI performance• Working close with the Marketing on ideas & promotions• Weekly managers reports• Rosters and Wage control• Team Training and development• Store presentation and visual merchandising• Inventory Management & loss prevention• Recruitment and Retention• Drive company values Women Fashion Shoes Designer & Retailer in New Zealand & AustraliaResponsibilities:• Sales and KPI performance• Working close with the Marketing on ideas & promotions• Weekly managers reports• Rosters and Wage control• Team Training and development• Store presentation and visual merchandising• Inventory Management & loss prevention• Recruitment and Retention• Drive company values



Kagi Jewellery

• Retail Manager

  • Feb 2016 - Jul 2017

  Jewellery Designer & Retailer in New Zealand & AustraliaResponsibilities:• Sales and KPI performance• Nurturing & growing client base• Working close with the Marketing Manager on ideas & promotions• Weekly managers reports• Rosters and Wage control• Team Training and development• Store presentation and visual merchandising• Inventory Management & loss prevention• Recruitment and Retention• Drive company valuesAchievements:• Monthly increase of sales 25% • Foot traffic increase 20%• Good Knowledge of Edge • Excellent communication & relationship with the Customers • Motivated & inspired team



House of Fine Foods

• New Zealand
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Jun 2014 - Jul 2015

  Importer & Distributor of International Foods in New Zealand.Responsibilities:• Analyzing data & Sales reporting• Competitor and consumer analysis to determine product range & pricing• Daily liaison with Suppliers• Manage brands & development opportunities (Nando’s, Haribo, AFT Pharmaceuticals, Seasonal etc) • NPD /Close cooperation with the suppliers team in the development of new products lines & packaging• Key account management: Business Plan, New Line presentations & promotional programs• Product launches• Communication & support to Sales team• Sales promotion material• Daily liaison with customers covering all Sales Channels (Supermarkets/Gift/Hamper)• Marketing & Communication strategy: All areas of Marketing Mix• Manage product forecastingAchievements:• Brand Portfolio average increase of Sales 10% • Monthly increase of sales 70% due to a promotion• Good Knowledge of Accredo System • Excellent communication & relationship with the Customers & Suppliers



Taste Greece

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager

  • Jun 2013 - May 2014

  Importer & Distributor of Greek Products in New Zealand.Responsibilities:• Analyzing data & Sales reporting• Competitor and consumer analysis to determine product range & pricing• Daily liaison with Suppliers• Manage brands & development opportunities ( Greek Feta Cheese, Greek Olive Oil, Greek Olives, etc)• NPD/Close cooperation with the suppliers team in the development of new products lines & packaging• Key account management: Business Plan, New Line presentations & promotional programs• Product launches• Event planning & promotional management• Communication & support to Sales team• Sales promotion material• Daily liaison with customers covering all Sales Channels (Supermarkets/Deli Shops/ Restaurants)• Marketing & Communication strategy: BTL and Social Media• Manage product forecasting • Website & Facebook maintenance• InvoicingAchievements:• Increase of Sales 25%• Awareness of the company in wholesales 90%• Good Knowledge of the invoicing system (MYOB) in one month• Excellent communication & relationship with the Customers & Suppliers



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Jan 2004 - Sep 2012

  Division of Whirlpool EMEA (Europe, Middle East, Africa).Whirlpool is world’s leading global manufacturer of home appliances with $20 billion of 2014 sales while operating in more than 170 countries. Whirlpool houses the brand “Whirlpool”, manufactures, promotes and sells also the brands: Kitchenaid, Maytag, Bauknecht.Responsibilities:• Preparation & Monitoring of Annual Financial Plan (Pricing, P&L) for 3 countries• Preparation and presentation of strategies to Top Management• Develop the yearly Marketing Business Plan• Competitor and consumer analysis to determine product range• NPD /Close cooperation with the HO team in the development of new products lines & packaging• Present & Train the Sales team and the Trade Partners on the yearly new product range• Daily communication & support to Sales team• Management of multiple, complex high-profile marketing projects for brands and products for 3 countries• Preparation and presentation of projects to Trade Partners (Retailers)• Yearly agreements with Trade Partners (Retailers)• Daily liaison with Trade partners & consumers to shape the strategic direction• Event management for Trade Partners and Consumers. • Managing & Executing ATL, BTL and Social Media campaigns and Managing large Marketing Budgets• Communication with the media and Press Releases Strategy• Full responsibility for the Website• Manage product forecasting Achievements:• Accurate profit plan for 7 years in the row • Awareness of the Brand 90%• Increase the market share by 1% every year• Good Knowledge of SAP System • Create the website of the company• Very successful campaigns across all Media